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Did you know? - Sweden - Swedish Business Culture video
 
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http://businessculture.org/northern-europe/sweden/ Did you know about Business culture in Sweden? Learn some of the interesting facts about: population, geography, time zone, language matters, internship, work experience, social media guide, perceived public sector corruption, internet penetration, country domain name extension, and where you can get more information from -- namely Passport to Trade 2.0 project website http://businessculture.org This project aims to help students looking for placements abroad as well as businesses thinking about new trade links. Passport to Trade 2.0 project is developed by an international team represented by organisations from the following European countries: Bulgaria, Czech Republic, Finland, Germany, Greece, Rumania, Italy and the United Kingdom (UK): Salford Business School, University of Salford, (United Kingdom) • Aleksej Heinze • Alex Fenton • Elena Vasilieva URENIO research unit at Aristotle University of Thessaloniki (Greece) • Christina Kakderi • Nitsa Papadopoulou TSE Entre, a research centre of Turku School of Economics, University of Turku (Finland) • Elisa Akola • Satu Aaltonen Institute for Information Systems Research at University of Koblenz-Landau (Germany) • Petra Schubert • Verena Hausmann • Susan P. Williams Valahia University of Targoviste (Romania) • Leonardo Badea • Adriana Grigorescu and 3 SME international business support organisations representatives: SPIN - (Italy) • Carmine Antonio Donato • Dorella De Tommaso Technology Development and Innovation -- TDI Ltd (Bulgaria) • Milanka Slavova TIS Praha (Czech Republic) • Anna Klosova • Richard Adekeye Passport to Trade 2.0 project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Facebook - https://www.facebook.com/passporttotrade2 Twitter - #P2T2 - https://twitter.com/Passport2Trade Salford Business School http://www.salford.ac.uk/business-school
How to use Twitter? - MOOC - Salford Business School (2/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. - Think about a twitter name and your description based on your personal brand online. You can edit these settings later but it is good to start in a planned way. Have you got some images that you could use for your profile, your descriptions? If you are working for an organisation and tweeting on your own behalf -- state so on your description. See for examples of private individual profile - https://twitter.com/AleksejHeinze and a business profile - https://twitter.com/SalfordBizSch Go to http://twitter.com and create an account and personalise your settings according to your personal branding guidelines if you have these for your organisation. Activity 2. - Send your first tweet using the #SSMMUoS. Log into your account and send your message -- tell us for example the country you are from and how you are finding this course so far? For example: "I am currently learning on the #SSMMUoS and I am based in the #UK" Activity 3. -- Search twitter using #SSMMUoS -- https://twitter.com/search?q=%23SSMMUoS&src=typd can you see your tweet? What did others say using this hash tag? Do you like any of these tweets? if you do why not re-tweet? Activity 4. -- replying to someone who posted a message on Twitter using the #SSMMUoS. Twitter is a great peer support network use it to share your views on this course and ask for help and offer help to others, always including the #SSMMUoS Activity 5. -- try to create lists of people who have contributed to the #SSMMUoS list Some background reading: Twitter 101: Getting started with Twitter guide from twitter: https://support.twitter.com/articles/215585-twitter-101-getting-started-with-twitter# ==================== Watch this "How to use Twitter" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School shows an introduction to Twitter by covering the following topics: - What is Twitter and why it is important? - How to create a Twitter account? (user name, branding, consistent image and message) - How to find people to follow? - How to find hash tags? - How to communicate? This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/ These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts: Alex Fenton - EDinteractive (www.edinteractive.co.uk) Alex McCann - Altrincham HQ (altrinchamhq.co.uk) Anjlee Bhatt --smespresso(www.smespresso.co.uk) Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd) Colin Telford - The Candidate (www.thecandidate.co.uk) James Crawford - PR Agency One (www.pragencyone.co.uk) Joana Ferreira -- FastWebMedia (www.fastwebmedia.com) Katrina Gallagher -- Digitangle (www.digitangle.co.uk) Martin Williams -- UKcopywriting.com (www.ukcopywriting.com) Nina Mack - Worship Digital (www.worshipdigital.co.uk) Rebecca Rae - Photolink Creative Group (www.photolink.co.uk) Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk) Simon Wharton -- PushON (www.pushon.co.uk) Steve Kuncewicz -- Bermans (www.bermans.co.uk) Tony Brown - UK Trade & Investment (www.ukti.gov.uk) This project was developed by team members: Aleksej Heinze - Tutor Vanessa Van Huynh Rebecca Lee Luis Santos Maria Camila Villa Jurado
Why MSc international business with law? #InternationalBusiness
 
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http://blogs.salford.ac.uk/business-school/international-business-with-law/ Meet Sal, the problem solver as he is at University of Salford to help you learn why MSc International Business with Law is the best place for you. Sal is concerned about employability and career choice as he is an observer of current issues resulting from globalization. Sal was at the University of Salford, during 3rd of May to the 11th of May 2015, identifying benefits of the MSc in International Business with Law and showing how it may be the right choice for postgraduate students Therefore Sal aims to: Create awareness for the course and its true nature Reach potential students around the world Help professionals to enhance their career Project executed by the following team members Cathy Emeagwali : https://twitter.com/cattie_n Ezinne Emenyonu : https://twitter.com/EzinneEmenyonu Pierluigi Mura : https://twitter.com/PierluigiMura Soniya Parate : https://twitter.com/SoniyaParate93 Vinoli De Alwis : https://twitter.com/VinoliDeAlwis Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
What is cyberbullying? #StopCyberBullying
 
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http://blogs.salford.ac.uk/business-school/what-is-cyberbullying Learn what cyberbullying is and how you can identify cyberbullying activities. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
What is SEO? Learn SEO basics - MOOC - Salford Business School (3/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. - Search for "Salford Business School" on www.google.com Note, the number of results that are listed on the Search Engine Results Page (SERP). Now, change that search term for "business management courses" -- can you now see where Salford Business School is in terms of SERP position? How likely are you to click through to the web pages of Salford Business School for each of the two results? SEO is the process which should increase the number of visitors for your pages -- whether these are web sites or social media profiles -- knowing what your customers are looking for and integrating that information into your profiles is the key challenge addressed through organic SEO. Activity 2. - Visit the Google Trends website http://www.google.co.uk/trends/. Now pretend you are a florist thinking about planning your business, search for two keywords: "wedding flowers" and "birthday flowers". Can you see the trending differences in the search volume for these terms across different times of the year? Why do you think it is different? Share your thoughts on #SSMMUoS twitter hash tag or write a blog post about it and share a link to us all using the same hash tag. Activity 3. - Before you engage in keyword research, read the latest help file on the Google Keyword Planner: https://support.google.com/adwords/answer/2999770 Now, once you have read the documentation, go to Google Keyword Research tool, for this you need to create and sign into Google AdWords account - http://www.google.com/adwords/ and visit the "Keyword Planner" tool in the " Tools and Analysis" section. Now select "search for keywords and AdGroup ideas". On the form, search for "Salford Business School" and try the different match types -- note that the latest screen might be different from the one shown in the video. Once you have some data, try to download it into an excel spread sheet for offline manipulation and for your historic records. Once you have your keywords in a spread sheet you can plan the structure of your website and other social media profiles. Bearing in mind that each page should have one main or primary keyword and three to four secondary keywords, you have to make a plan for each page and state these terms based on: Relevance = is the keyword term relevant to the products or services you are offering? If you are not sure, search for the same term on your search engine and see what the results appear to be. Specificity = how long is the keyword? -- the more words there are in a keyword term, the most specific it is. For example, "Salford Business School" is better than "Salford" since the user is looking for a business school and not the city. "Salford Business School business management courses" is better still -- assuming we are helping prospective students to see what courses there are in Salford Business School. Competition = The fewer websites there are that compete for the same keyword, the higher are your chances to rank well. Therefore, identifying niche terms as well as topical content is one of the strategies you can explore. Popularity = or average monthly searches give you an indication how popular a term is compared to others. Since SEO is a time consuming task, you want to target terms that have more popularity and when you are deciding between two terms, assuming they are equal on other criteria, popularity should help you do distinguish where your efforts are more likely to generate better Return on Investment (RoI). Activity 4. - Basic on page optimisation -- based on your keyword research you now know what the main and secondary keyword should be on each of your web pages and social media properties. The next step is for you to integrate your primary keyword in the following strategic places on individual web pages: URL (Uniform Resource Locator) -- as short as possible Title -- about 70 characters long Description -- about 150 characters long Heading 1 -- no character limit but make sure it makes sense to the reader. Your primary keyword should ideally be the URL of your web page for example, a page optimised for "business culture" keyword: http://businessculture.org/business-culture/ Activity 5. -- Go to Google and search for the keyword "click here" -- which website ranks number 1? Why do you think that is? Share your answer via the #SSMMUoS hash tag.
Facebook business page - MOOC - Salford Business School (5/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. -- Create an account on Facebook bearing in mind the keywords you have researched. Make sure you have enabled all the privacy settings as you like them to be. Have a read of the different privacy options you have and familiarise yourself with how to control your online presence here https://www.facebook.com/help/445588775451827 Activity 2. -- Create a Facebook page and use images of your brand if you have one; if it is an interest group or a hobby group consider what the most appropriate images and their sizes should be. Visit https://www.facebook.com/salfordbusinessschool for an example of a Facebook page and see how you can link up all your other profiles such as Twitter and YouTube. Here are more guidelines on how to create a Facebook page https://www.facebook.com/help/104002523024878 bear in mind that this is only an exercise and you can always delete your page. Activity 3. -- Try to make some scheduled posts for your Facebook page, experiment with other ways you can engage your audiences and share your link to your Facebook page on twitter using #SSMMUoS Activity 4. - Based on the talk from Nina Mack and Rebecca Rae -- can you think of any pointers that could help you to draft a Facebook engagement plan for your aim and objectives for Facebook? Write down your engagement plan and share your thoughts with others on #SSMMUoS Additional resources: Facebook Guide Book - How To, Tips and Instructions by Mashable: http://mashable.com/guidebook/facebook/ ==================== Watch this "Facebook Business Page MOOC" video and more in "Search and Social Media Marketing for International Business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School shows how to manage a facebook business page by covering the following topics: - What is Facebook? Why it is important? - How to create your personal Facebook page? - How to create your business page on Facebook? - Building your audience for Facebook page - Creating your engagement plan - Making sense of Facebook Insights This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/ These videos are informed by research undertaken as part of an international business culture project http://businessculture.org which examined social media use across 31 European countries and include views from the following UK based industry experts: Alex Fenton - EDinteractive (www.edinteractive.co.uk) Alex McCann - Altrincham HQ (altrinchamhq.co.uk) Anjlee Bhatt -- smespresso (www.smespresso.co.uk) Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd) Colin Telford - The Candidate (www.thecandidate.co.uk) James Crawford - PR Agency One (www.pragencyone.co.uk) Joana Ferreira -- Fast Web Media (www.fastwebmedia.com) Katrina Gallagher -- Digitangle (www.digitangle.co.uk) Martin Williams -- UKcopywriting.com (www.ukcopywriting.com) Nina Mack - Worship Digital (www.worshipdigital.co.uk) Rebecca Rae - Photolink Creative Group (www.photolink.co.uk) Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk) Simon Wharton -- PushON (www.pushon.co.uk) Steve Kuncewicz -- Bermans (www.bermans.co.uk) Tony Brown - UK Trade & Investment (www.ukti.gov.uk) This project was developed by team members: Aleksej Heinze Vanessa Van Huynh Rebecca Lee Luis Santos Maria Camila Villa
YouTube channel for business - MOOC - Salford Business School (6/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. -- Create a YouTube channel and link it up with other social media channels -- Twitter, Facebook etc. Please read this resource first https://support.google.com/youtube/answer/1646861 Activity 2. - Now we will look at uploading a video. First familiarise yourself with the latest options https://support.google.com/youtube/answer/57924 Now create a video which introduces you to others who might be taking this course and tell people what you have learned as well as why you are taking the course and how you hope to use the knowledge you have learned. You will need a web cam or a digital recorder to do this. If you don't want to be filmed yourself -- create a screen capture and add your voice over with the same information. Upload your video and optimise it by placing the relevant keywords -- if you are sharing content related to this course integrate #SSMMUoS in the title so that others can find it. This keyword should be positioned in the Title, Tags, Lists, Description a link to the course web page. Activity 4. - Playlist is a great way to collect videos -- these don't have to be all yours, you could organise other favourite videos of yours into collections. First read this help file https://support.google.com/youtube/answer/57792 Additional resources: Top 10 YouTube Tips for Small Businesses http://mashable.com/2010/04/23/youtube-small-business/ ==================== Watch this "YouTube Channel for business MOOC" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School shows how to create a YouTube channel for business by covering the following topics: - What is YouTube? Why is it important? - How to create a YouTube account? - How to create a YouTube channel? - Managing your videos - Generating your audience This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/ These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts: Alex Fenton - EDinteractive (www.edinteractive.co.uk) Alex McCann - Altrincham HQ (altrinchamhq.co.uk) Anjlee Bhatt -- smespresso (www.smespresso.co.uk) Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd) Colin Telford - The Candidate (www.thecandidate.co.uk) James Crawford - PR Agency One (www.pragencyone.co.uk) Joana Ferreira -- Fast Web Media (www.fastwebmedia.com) Katrina Gallagher -- Digitangle (www.digitangle.co.uk) Martin Williams -- UKcopywriting.com (www.ukcopywriting.com) Nina Mack - Worship Digital (www.worshipdigital.co.uk) Rebecca Rae - Photolink Creative Group (www.photolink.co.uk) Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk) Simon Wharton -- PushON (www.pushon.co.uk) Steve Kuncewicz -- Bermans (www.bermans.co.uk) Tony Brown - UK Trade & Investment (www.ukti.gov.uk) This project was developed by team members: Aleksej Heinze Vanessa Van Huynh Rebecca Lee Luis Santos Maria Camila Villa
Where dreams happen: Salford Business School
 
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http://www.salford.ac.uk/business-school/about-salford-business-school/international-students A short film from Salford Business School's postgraduate students for both Undergraduates and Postgraduates who choose to study abroad for the first time. This video forms part of a live project for the Search and Social Media Marketing module, undertaken by MSc Marketing and Salford MBA students at Salford Business School, the University of Salford. The project brief was to develop an online marketing campaign for the Salford Business School. Our group video is a scenario of an individual receiving an unconditional offer from the University of Salford while he is at home in Cyprus. He seems really excited about this offer but a nightmare he has, makes him reconsider and he is having second thoughts on going abroad. But after being a student at the University of Salford for a couple of months he realizes that he would have truly regretted if he had not taken the offer. In fact, he is really happy at Salford Business School and he makes a lot of new friends. He knows that the nightmare he had that day was just that and he is positive that he made the right move choosing Salford Business School. If you also have second thoughts on studying at the University of Salford, please click on the links below to find more information on the subject: http://www.salford.ac.uk/business-school Twitter: https://twitter.com/salfordbizsch Facebook: https://www.facebook.com/salfordbusinessschool
How to change your career with MSc Accounting and Finance #FurtherFaster
 
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http://blogs.salford.ac.uk/business-school/how-to-change-careers/ Like, comment and share! The art of parkour aims to get from A to B in the most efficient way, with a focus on maintaining as much momentum as possible. You can achieve your goals through skill, dedication, ambition and determination. These same values are held by Salford Business School, who aim to nurture students through quality master degree courses. Salford University can provide excellent courses such as Accounting and Finance MSc to help prospective students progress quicker through their current career, overcoming hurdles or even helping them in changing careers to improve their quality of life. Salford Business School offers fantastic opportunities to help you reach your potential. An Accounting and Finance MSc will enhance your career, providing a focus and a skill set in order to achieve your goals. Salford University is a great place to learn, with modern facilities and programmes designed to enhance your practical skills and experience. Accounting and Finance MSc is a programme that equips you with the necessary theory and skills to work successfully in professional accountancy services and corporate sectors, providing you excellent career potential. For more information please visit http://www.salford.ac.uk/pgt-courses/accounting-and-finance Big thanks to the #FurtherFaster Team. Rob Slater https://twitter.com/rob_slater7 David Fradgley https://twitter.com/DFradgers Seb Halstead https://twitter.com/SJHalstead Ivy Kageha https://twitter.com/ivykageha David Aliyu https://twitter.com/omeizaofficial Bale Orhorha https://twitter.com/balinxs Credit to Igor & Evolve Manchester Sound & Music by David Omeiza Aliyu Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Don't LEGO your dreams, get a business management degree
 
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http://www.salford.ac.uk/business-school/business-management-courses/undergraduate Are you struggling to make a decision about your career? Don't give up on your future, build it at Salford Business School! This video forms part of a live project for the Search and Social Media Marketing module, undertaken by MSc Marketing and Salford MBA students at Salford Business School, the University of Salford. The project brief was to develop an online marketing campaign for the Salford Business School. Our undergraduate business courses are designed to prepare students for a successful career in business management. Enhance your prospects with undergraduate offerings that balance academic teaching and professional experience, allowing students to apply theory in practice in order to produce highly employable skills required for the modern-day economy. Do visit our website or call to visit one of our Open Days http://www.salford.ac.uk/business-school Follow us on Twitter https://twitter.com/salfordbizsch and on Facebook https://www.facebook.com/salfordbusinessschool
I feel good...do you? (James Brown tribute) by Salford Business School students 2013
 
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http://www.salford.ac.uk/business-school/business-management-courses Feeling down today? Watch students from different cultures singing 'I feel good' by James Brown. Oh yes! they are students from Salford Business School. This video forms part of a live project for the Search and Social Media Marketing module, undertaken by MSc Marketing and Salford MBA students at Salford Business School, the University of Salford. The project brief was to develop an online marketing campaign for the Salford Business School. Lots of students share testimonials that they 'feel good' because they are better placed in Salford Business School, which is part of the prestigious University of Salford and located a few miles from Manchester city centre. Everyone 'feels good' studying at Salford. In 2012, the School achieved first place in the National Student Survey for the most satisfied students nationally across our Accounting and Finance degree courses. Salford Business School prides itself on the quality of its teaching, research, and close links with industry, all of which contribute to the high calibre and employability of our graduates. Do you want to feel good while studying in a business school and after graduating? Then Salford Business School is the place. Do visit our website or call to visit one of our Open Days http://www.salford.ac.uk/study/visit Follow us on Twitter https://twitter.com/salfordbizsch and on Facebook https://www.facebook.com/salfordbusinessschool
International business through social media - MOOC - Salford Business School (4/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. - Visit Google Ad planner: www.google.com/adplanner/ choose one social network you might be thinking about using for developing your international business and see if it is popular in a country you are interested in. Activity 2. - Visit http://businessculture.org/business-culture/what-is-social-networking/social-media-marketing-strategy-template/ and read around the four social media strategies -- think about your needs and which strategy would be appropriate for you? Write down your thoughts combining the justification of the networks from Activity 1. How can you approach Marketing, Support, Operations and Sales on social media? Activity 3. - Consider how your social media activities will be integrated into other marketing communications whether this is on your website, in company brochures, ads etc. Draft some principles of social media policy, which should help your company to maximise your use of social media. Here are some examples of social media policies and how to keep them updated: Tips for Updating Your Company's Social Media Policy http://mashable.com/2012/10/06/social-media-policy-update/ HOW TO: Define a Social Media Strategy for Enterprise: http://mashable.com/2010/12/07/social-media-strategy-enterprise/ ==================== Watch the "International business through social medial - MOOC" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School shows how the impact of social media can be important for international business by covering the following topics: - The benefits of social media for international business - Main strategies for social media (customer support, market research, marketing and sales) - Need to identify the right networks for the different countries This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having the opportunity of developing a better informed online presence for your career or your business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/ These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts: Alex Fenton - EDinteractive (www.edinteractive.co.uk) Alex McCann - Altrincham HQ (altrinchamhq.co.uk) Anjlee Bhatt -- smespresso (www.smespresso.co.uk) Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd) Colin Telford - The Candidate (www.thecandidate.co.uk) James Crawford - PR Agency One (www.pragencyone.co.uk) Joana Ferreira -- Fast Web Media (www.fastwebmedia.com) Katrina Gallagher -- Digitangle (www.digitangle.co.uk) Martin Williams -- UKcopywriting.com (www.ukcopywriting.com) Nina Mack - Worship Digital (www.worshipdigital.co.uk) Rebecca Rae - Photolink Creative Group (www.photolink.co.uk) Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk) Simon Wharton -- PushON (www.pushon.co.uk) Steve Kuncewicz -- Bermans (www.bermans.co.uk) Tony Brown - UK Trade & Investment (www.ukti.gov.uk) This project was developed by team members: Aleksej Heinze Luis Santos Maria Camila Villa Rebecca Lee Vanessa Van Huynh
Robert Kennedy College | Eileen Roddy explains SBS's partnership
 
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Salford Business School has an exclusive partnership with the Robert Kennedy College in Zurich, Switzerland. Eileen Roddy explains what this means for potential students. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Why study Human Resource Management? #MrBoss
 
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http://blogs.salford.ac.uk/business-school/study-human-resource-management/ Mr. Boss is a Human Resource Manager hated by his employees for his bad attitude and unable to carry out effective recruitment interviews. After he has been reported to the direction and declassed, he decided to enroll to the University of Salford, MSc Human Resource Management and Development programme, to get back his position and improve his image. He could not take better decision! In just one year, thanks to the intakes flexibility, Mr.Boss is back to his job, with a considerably improved professionalism and temper that make him now beloved from everyone. The University of Salford is a unique place to study that offers the chance you to grow very fast to be active part of its growing as well. It is ranked among the top 20 UK universities for investment in facilities and green print, making it one of the most sustainable and fastest growing athenaeums of the United Kingdom. Furthermore, joining the MSc Human Resource Management and Development course you will get the advantage to studying in the 2014 THE Award Winner for Business School of the Year, besides achieving double qualification (Master Degree and CIPD certificate). Want to know more? Please visit the programme website @ http://www.salford.ac.uk/pgt-courses/human-resource-management-and-development ... follow #MrBoss Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Personal branding online - MOOC - Salford Business School (1/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. - Visit http://www.google.com or another popular search engine in a country of your choice and type in your name in the search box -- make a note of your results. Activity 2. - Search for a job on http://www.linkedin.com Jobs section for a job that interests you. Make a list of attributes, skills and abilities the employers are looking for. Activity 3. - SWOT Analysis -- examine your online profiles and what messages they send to your audiences for example potential employers on social media: Strengths: Skills and attributes that you DO have potential employers are looking for; Weaknesses: Skills and attributes you DON'T have that employers are looking for; Opportunities: Skills and attributes you DO have but employers are not looking for them yet; Threats: Skills and attributes you DO have but employers are no longer looking for. Now, consider how you can maximise the Strengths and Opportunities in your profiles and how you can reduce Weaknesses and Threats through learning and developing your skills. Now consider how you can use different social networks where your potential employers or business partners might be engaging. Can you engage with them on these networks? How? How often? Activity 4. - Search for the skills you are interested in attaining yourself and see how others in the industry have done this already. This will give you some inspiration and benchmarks of what an optimised personal brand online looks like. Search any of the three main professional social networks in Europe such as: LinkedIn - http://www.linkedin.com Xing - https://www.xing.com Viadeo http://www.viadeo.com Make note of the way that the individual profiles are optimised and plan how you can reach same, or even a better position. Some background reading: Brand yourself www.brandyourself.com Aaltonen, S., Kakderi, C., Hausmann, V., & Heinze, A. (2013). Social media in Europe: lessons from an online survey. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems. Accessible online - http://usir.salford.ac.uk/28502/ Faour, H., & Aleksej, H. (2013). The Use of Social Media to Attract Generation Y in Organisations. Paper presented at the 18th UKAIS Annual Conference: Social Information Systems, , 19-20 March, Worcester College, Oxford, UK. Accessible online - http://usir.salford.ac.uk/28502/ Portes, A. (2000). Social Capital: Its Origins and Applications in Modern Sociology. In L. E. L. (Ed.), Knowledge and Social Capital (pp. 43 - 67). Boston: Butterworth-Heinemann. ==================== Watch this "Personal branding" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School looks at personal branding online by covering the following topics: - What is personal branding and why it is so important? - Personal brand SWOT analysis - Sharing your brand with the world - Building social capital This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/
Baseer Durani - Salford Business School Doctoral Symposium 2017
 
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Baseer Durani Exploration of the Influence of Islam on Sustainable Purchase Behaviour of British Muslims in the UK Supervisor: Dr Tahir Rashid This research examines whether Islam influences Muslim consumers’ sustainable purchase behaviour as it stresses the importance of leading a sustainable and pro-environmental lifestyle. Currently the literature on sustainable marketing fails to explain Muslim consumers’ purchase behaviour based upon their religious affiliation and commitment. The context of automotive industry is discussed because the car-based transport sector in the UK is responsible for 23% of carbon dioxide emission and also 40% of energy is consumed by the transport sector. A phenomenological approach is adopted and qualitative data through convenience sampling will be collected using semi-structured interviews with UK Muslim consumers. Thematic analysis will be applied and the findings will contribute towards the development of theoretical knowledge of sustainable consumption behaviour amongst Muslim consumers and may also provide marketers with an understanding on how best to target UK Muslim consumers with sustainable products/services. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
What is Crowdsourcing?
 
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http://challengeacademy.eu overview of Crowdsourcing Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Digital Marketing lessons from Dom Burch on #marketing #innovation @ASDA
 
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http://blogs.salford.ac.uk/business-school/creative-entrepreneur-next-generation-event-mediacityuk-03-dec/ Keynote from Dom Burch, one of the UK’s most innovative thinkers, who is the Senior Director for Marketing and Innovation at Asda Supermarkets. See powerpoint slides here http://www.slideshare.net/salfordbizsch/dom-burchdigitalmarketinginnovationsalfordmediacity Dom inspired and entertained #CreativeEnt Creative Entrepreneur 2014 visitors on 4th December 2014 at MediaCityUK. Dom has worked for Asda since September 2002 and has held a number of comms and marketing roles in that time, including head of PR and head of social. He graduated from Leeds Met in 1998 with a degree in Public Relations, had a short summer intern stint at Saatchi & Saatchi before joining Green Flag Motoring Assistance, then Direct Line two years later. He is a member of the CIPR’s social media panel, and was a contributing author to Share This Too, the social media handbook for PR professionals. He volunteers with BCB 106.6FM in Bradford, and supports Reading Football Club (for his sins). Dom will share some incredible and sometimes hilarious insights about creative entrepreneurialism from his own unique and brilliant perspective. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Why Study Business? #SalfordBSchool, University of Salford, Manchester
 
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http://www.salford.ac.uk/business-school/about-salford-business-school/why-study-business Why Study Business? This video forms part of a live project for the Search and Social Media Marketing module, undertaken by MSc Marketing and Salford MBA students at Salford Business School, the University of Salford. The project brief was to develop an online marketing campaign for the Salford Business School. Salford Business School, University of Salford is one of the major Universities in the United Kingdom offering a range of business and management study opportunities. This includes undergraduate programmes, pre-masters courses, postgraduate taught and research degrees up to PhD level. The school prides itself on the quality of its teaching, research, and close links with industry, all of which contribute to the high calibre and employability of graduates. This video is created by students of business as part of Search and Social Media Marketing module. The main aim of the video is to create awareness the importance of studying business. Business is a challenging degree to say the least, not to mention competitive. In the modern world this accounts for an awful lot -- business and commerce do govern almost every aspect of our lives. So, tell us below what you think - Why study business? Please comment below and rate this video! Like us on https://www.facebook.com/salfordbusinessschool Follow us on https://twitter.com/salfordbizsch For further info go to the official Why Study Business page http://www.salford.ac.uk/business-school/about-salford-business-school/why-study-business Salford Business School http://www.salford.ac.uk/business-school
Salford Business School alumni - business management courses - The Lowry Theatre, Salford Quays
 
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Salford Business School http://www.salford.ac.uk/business-school alumni - meet some of our graduates from various business management courses. Hear about the experiences of these students as we chatted to them when they graduated on 20th July 2012 at the Salford Lowry Theatre in Salford, Greater Manchester: Eman Bukhari -- PhD in Information Technology - http://www.salford.ac.uk/business-school/business-management-courses/business-phd Milton Dsouza - MSc Managing Information Technology - http://www.salford.ac.uk/business-school/business-management-courses/postgraduate Matthew Morris & Tom Platt - BSc (Hons) Business Information Technology - http://www.salford.ac.uk/business-school/business-management-courses/undergraduate Kelechi Chuku - MSc Project Management - http://www.salford.ac.uk/business-school/business-management-courses/postgraduate Ali Raza & Ognyan Duchev - BSc (Hons) Business Information Technology - http://www.salford.ac.uk/business-school/business-management-courses/undergraduate Matthew Mahmud - BSc (Hons) Business Information Technology - http://www.salford.ac.uk/business-school/business-management-courses/undergraduate Nadisah Zakaria - PhD in Finance - http://www.salford.ac.uk/business-school/business-management-courses/business-phd Are you one of the Salford Business School Alumni? Why not join our Alumni networks on: LinkedIn - http://www.linkedin.com/groups?about=&gid=4385122 Facebook - https://www.facebook.com/salfordbusinessschool Twitter - #SalfordBSchool - https://twitter.com/salfordbizsch
Salford Business School - Before you decide - #SeeingIsBelieving
 
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http://www.salford.ac.uk/study/visit Salford Uni Open Days Join Salford Business School at one of the main open day to find out for yourself why it might be the best career move for you! Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
#CreativeEnt 2015 - Creative Entrepreneur event University of Salford
 
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http://blogs.salford.ac.uk/business-school/tag/creative-entrepreneur/ What can we learn from Creative Entrepreneur event, which took place on 25th November 2015? Listen to some of the key visitors and their thoughts: Meet Alex Fenton - Creative Entrepreneur event producer - Salford Business School Dr Gordon Fletcher - Acting Dean - Salford Business School Cindy Krum - Chief Executive Officer - Mobile Moxie Craig Dean - Chief Executive Officer - Tech Angels Michael Scaife - Student - Winner of Tech Angels 2015 Robert Downes - Development Manager Federation of Small Businesses (FSB) Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Internships & Placements | Suhan Shetty
 
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Suhan Shetty is one of Salford Business School’s MSc Project Management students who had undertaken his placement with Street Crane. The company later offered to sponsor his VISA application to stay and work for them in the UK. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Sports Business Marketing -- MOOC -- Salford Business School
 
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http://blogs.salford.ac.uk/business-school/what-is-sports-business In this video, we explore sports business marketing. Using examples from cycling, Formula 1 and football, we'll discover the power of marketing through sponsorship of sports teams and events. This video is part of a free online course provided by Salford Business School. More information, including course activities, can be found here: http://blogs.salford.ac.uk/business-school/what-is-sports-business We want to hear your thoughts! Leave your comments and opinions using the comments section below. Content and Presentation: James Marvin Video production and editing: Dylan Drake Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Entrepreneurship education: development of business ideas through ELIE
 
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http://www.elie-project.eu - ELIE stands for Employability: learning through international entrepreneurship and provides you with free training material to develop your entrepreneurship skills and abilities. Listen to Dr Carolyn Downs - ELIE Project Director from Salford Business School, University of Salford, UK http://www.salford.ac.uk/business-school/ talking about the project and explaining how you can benefit from this. Elie project is has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Find out more about Salford Business School's global partnerships: http://www.salford.ac.uk/business-school/global-network/global-partnerships
Remember in the old days? #JEMSS
 
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http://mastersindigitalmarketing.org/digital-marketing-trends/ Here are some of the latest digital marketing trends indicators: A study showed that 37% of companies surveyed said they desperately needed workers with serious data jobs, it means most of the digital marketing programs or campaigns have a weak area. Harvard Business Review (HBR) declared that data scientist is the sexiest job of the century. Research company Gartner suggests that there will be 4.4 million big data jobs available in the next two years, and that only a third of them will be successfully filled. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
International events management - Salford UniversE.T. #FollowBigBrains
 
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http://www.salford.ac.uk/pgt-courses/international-events-management Please Like, Comment and Share! The story of how Salford UniversET changed George's life. George is very passionate about organizing events and wants to excel in the field of international events management, but unfortunately he did not have the skill set to be able to do that successfully until they day he met the red Alien aka Salford UniverversET, which helped him to get all the theoratical and practical knowledge about International Events Management and now he is the king of events! To know what is Events Management please read: http://blogs.salford.ac.uk/business-school/Why-study-event-management/ And to know more about the Red Alien, Salford UniversET please read this: http://blogs.salford.ac.uk/business-school/what-is-event-management/ For further information on the Msc International Events Management please visit http://www.salford.ac.uk/pgt-courses/international-events-management Music: "Uptown Funk" by Mark Ronson feat. Bruno Mars Happy Chances by Nicolai Heidlas Music Special Thanks to our Team: Abdullah Al Qareh Mariya Rai Giorgos Kyprianou Abdul Hussain Milan Bir Ting Ting Fan Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Salford Business School's AMBA accredited MBA programme
 
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http://www.salford.ac.uk/business-school/business-management-courses/salford-mba The Salford MBA (Master of Business Administration) is a fully AMBA accredited degree that concentrates on developing the skills required to operate at senior levels within an organisation. The course offers an advanced understanding of business administration and incorporates a wide range of disciplines to deliver a comprehensive educational experience. Find out more here: http://www.salford.ac.uk/business-school/business-management-courses/salford-mba Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Olga Andrienko - Head of Social Media at SEMrush - #passion4digital book launch
 
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Olga Andrienko, Head of Social Media at SEMrush, spoke at the launch event for "Digital & Social Media Marketing: A Results-Driven Approach", edited by Dr Aleksej Heinze, Dr Tahir Rashid and Dr Gordon Fletcher from Salford Business School. We spoke to Olga to find out why she thinks Tinder could be a crucial platform for market research, and get her take on current trends in social media. Find out more about the Digital and Social Media Marketing book here: http://mastersindigitalmarketing.org/book/ Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Why study MSc Global Management?
 
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http://www.salford.ac.uk/pgt-courses/global-management See the programme description Why study Global Management? See http://blogs.salford.ac.uk/business-school/msc-global-management/ Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
What is a Family Business? - Kinetic Typography
 
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http://blogs.salford.ac.uk/business-school/family-business-key-challenges-opportunities What is a Family Business? A kinetic typography video explaining the basic concepts about Family Businesses made by Students at the University of Salford. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Digital and Social Media Marketing MOOC - #passion4digital - iversity.org
 
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https://iversity.org/en/courses/digital-and-social-media-marketing Learn about Digital and Social Media Marketing from the #passion4digital community developed by five universities a digital marketing recruitment agency and a global community of collaborators. Meet the http://mastersindigitalmarketing.org academic team: Salford Business School, University of Salford: Dr Aleksej Heinze; Dr Fletcher Gordon; Dr Rashid Tahir; University of Lodz: Dr Bartosz Kalinowski; Dr Kurzyk Bartłomiej; Kaunas University of Technology: Prof Gatautis Rimantas; Dr Elena Vitkauskaite; University of National and World Economy Professor Milanka Slavova; CITY College, University of Sheffield Dr Cruz Ana; And commercial partner and digital marketing recruitment specialists: The Candidate Ltd Colin Telford #passion4digital
Digital Business opportunities through information technology: Brave New World - 1/3
 
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http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business The official launch of Salford Business School's Centre for Digital Business focused attention on future trends for Digital Business. A future, that will be disrupted by innovative and sometimes surprising developments in information technology. These exciting challenges and new business opportunities have to be addressed by business leaders - a concern captured by both futurist Mike Ryan's presentation on the night and by the Centre itself. The Centre for Digital Business at Salford Business School was launched on 5th June at MediaCityUK (http://www.salford.ac.uk/mediacityuk) in association with the UK Academy for Information Systems (http://www.ukais.org.uk). It was a great opportunity to meet individual members, network and discover how to collaborate with the Centre. See context of this video here http://www.slideshare.net/salfordbizsch/centre-for-digital-business-salford-business-school-university-of-salford-uk-22562053 Pictures from the session can be seen on Salford Business School's Facebook page: https://www.facebook.com/media/set/?set=a.10151645762569938.1073741828.71307789937&type=3 The members of the Centre are engaged in a number of local, national and international projects on a number of topics. This event gave a chance to explore what collaboration schemes there are for you as an organisation to engage with us on research projects, funding opportunities and student innovation projects. The centre members are building working partnerships, growing our student network and are a point of contact for local organisations needing advice on digital strategies, information management, information security, privacy, digital marketing and much more! Part 1: This video features the guest talk from Manchester's futurist Mike Ryan, who is a passionate supporter of Manchester Digital. Mike shares his views on the future of digital business challenges for business management research and education. Some of the highlights of new technology include the commercial use of big data, graphene, new digital business models, drones, augmented reality, driverless cars, miniaturisation and cost savings in the digital devices, RF ID, Google Glasses and digital contact lenses. Summary of main business management opportunities: 1) Big data, 2) connected world via RFC, RF ID, 3) miniaturisation of devices, 4) Google glass, 5) mind control, 6) 3D printing, 7) driverless cars, 8) robots. https://www.facebook.com/salfordbusinessschool https://twitter.com/DBCentreSalford https://twitter.com/salfordbizsch
How to use LinkedIn? - MOOC - Salford Business School (7/12)
 
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http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC) Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity: Activity 1. -- Create your account. Go to www.linkedin.com and sign up for an account. Consider the use of your photograph and skills that you want your employers or potential business partners to know about. Activity 2. - Customise your profile URL. Go to Profile then Edit Profile then Edit next to URL then In the "Your Public Profile URL" set customise your URL. Read for more details on how to do so here: http://goo.gl/oaAOPX Activity 3. - Do you have recommendations on your profile? If not, connect to people who might be able to help you with a recommendation. Contact them and ask if they can help. See below for more details http://goo.gl/LMiMNv Activity 4. - LinkedIn Groups: - search groups for groups of your interests and join them -- bear in mind that you can leave later if you don't like it. See how others engage on this group and what topics are being discussed. Can you participate? Can you help others by answering their questions? Can you learn anything from discussions that are taking place? Now that you have your LinkedIn profile -- add your skill of attending this Search and Social Media Marketing for International Business course to your education history! Share your profile with others using the #SSMMUoS hash tag on Twitter. ==================== Watch this "Personal branding" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i This video from Salford Business School shows an introduction to LinkedIn by covering the following topics: - How to create a LinkedIn account? (user name, branding, consistent image and message) - How to find people to connect? - Why and how to use groups? This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business. Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS Like us on Facebook: https://www.facebook.com/salfordbusinessschool Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/ These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts: Alex Fenton - EDinteractive (www.edinteractive.co.uk) Alex McCann - Altrincham HQ (altrinchamhq.co.uk) Anjlee Bhatt --smespresso (www.smespresso.co.uk) Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd) Colin Telford - The Candidate (www.thecandidate.co.uk) James Crawford - PR Agency One (www.pragencyone.co.uk) Joana Ferreira -- FastWebMedia (www.fastwebmedia.com) Katrina Gallagher -- Digitangle (www.digitangle.co.uk) Martin Williams -- UKcopywriting.com (www.ukcopywriting.com) Nina Mack - Worship Digital (www.worshipdigital.co.uk) Rebecca Rae - Photolink Creative Group (www.photolink.co.uk) Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk) Simon Wharton -- PushON (www.pushon.co.uk) Steve Kuncewicz -- Bermans (www.bermans.co.uk) Tony Brown - UK Trade & Investment (www.ukti.gov.uk) This project was developed by team members: Aleksej Heinze - Tutor Vanessa Van Huynh Rebecca Lee Luis Santos Maria Camila Villa Jurado
Student placements, sandwich degree, professional placement at Salford Business School
 
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http://www.salford.ac.uk/business-school/business-services/student-placements Salford Business School has over 3000 students who are constantly seeking a range of opportunities including a range of short (eg 1 month) and long term (eg 1 year) placements and student projects, which can fit into their curriculum. For a long-term undergraduate placement a student will normally be based at your premises and paid to work alongside your employees. At the same time they are supervised by a member of academic staff. For a short term placement a student could be working on a business related project which could be either on or off-site. Please contact us if you have an opportunity for a student. Whether it is for a month or a year we can advise you.
How to prevent or reduce cyberbullying
 
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http://blogs.salford.ac.uk/business-school/what-is-cyberbullying Learn how to prevent cyberbullying at School and at Home by taking some basic precautionary measures. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Harlem Shake - MORSON international specialist recruitment agency, Salford Uni
 
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http://www.salford.ac.uk/business-school/business-management-courses This video -- MORSON Harlem Shake - is runner up in the MORSON student competition for Salford Business School eCommmerce and Advanced Web Design students, and was developed by: Umair Arshad, Israar Shah, Taha Ahmed and Faisal Pervez Twelve teams from Salford Business School had to compete against each other to create a viral video campaign for MORSON International. Winners are students on the the BSc (Hons) Business Information Technology http://www.salford.ac.uk/courses/business-information-technology This video forms part of a 2012/13 academic assignment for Business Management Courses at Salford Business School Salford Business School on Facebook https://www.facebook.com/salfordbusinessschool Salford Business School on Twitter https://twitter.com/salfordbizsch
WordPress and Search Engine Optimisation (SEO) - MOOC -  [9/9]
 
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http://blogs.salford.ac.uk/business-school/how-to-start-a-blog/ WordPress optimisation for search engines is a very important part of getting your blog noticed by your audiences. Learn how you can optimise your blog in this video. Music credits: @NavazEnzee This course was created by Elite Team on the BSc Business information Technology at Salford Business School. • Turki Alqurashi - Team Leader • Twitter: @turkialqurashi_ • Mohammed Alwaqifah • Twitter: @msalwqifah • Jalal Meny • Twitter: @jalalmeny Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Web presence for family businesses! Why? How? - MOOC [1/2]
 
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http://blogs.salford.ac.uk/business-school/effective-web-presence-for-family-businesses A web presence is necessary for any family business to help them grow and reach larger audiences. Our video will talk you through why and how this can be achieved. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
How to customise CreativeHive.org.uk account
 
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Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Tech Angels – Dragons Den - Web Applications UK  2015
 
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http://blogs.salford.ac.uk/business-school/creative-entrepreneur-business-event Web Apps UK were running a competition with the University of Salford to offer cash prizes for the right creative business ideas. This Dragons Den pitch event culminates the competition and for the winners – prize money and potential access to £2,000 per month, premises and business support. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Firas Armosh - Salford Business School Doctoral Symposium 2017
 
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Firas Armosh Embedded Innovation in Multinational Mobile Telecoms: Trends, Motives, and Management Challenges Supervisor: Dr Mostafa Mohammad This research investigates the trends, motives and management challenges influencing embedded innovation (EI) in multinational mobile telecoms in Jordan. EI offers a more inclusive approach to service innovation where multinational telecoms can engage end-users in the experimentation and design of their services. Jordan’s Telecommunication industry was named the second most rapidly growing industry in the Middle East. However, mobile telecoms face two major challenges, tight competition in a saturated voice market and the threat from affordable services brought by penetration of Internet services and mobile apps such as Viber, Tango and WhatsApp. Such rationale is based on the market and consumer opportunities from one aspect and pressure on the current economic downturn from another. A qualitative research approach has been adopted, using the principles of a case study, with the objective of allowing an understanding of the EI process. Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Manchester Storm and Salford Business School
 
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Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Who can see your stuff on Facebook - MOOC
 
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http://goo.gl/Iu1THA Learn how to change your privacy settings and take control over who can see the content you have up on Facebook. To learn more about social media security why not complete this MOOC. Like the video and share it with your friends. #UOSDBMOOC Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
What is social networking for business? Learn how LinkedIn can help your business.
 
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http://BusinessCulture.org case study explaining use of LinkedIn by Yiannis Sachsamanoglou see - http://www.linkedin.com/pub/yiannis-sachsamanoglou/40/2a3/105 and the benefits of using Social Networking for business. www.businessculture.org Passport to Trade 2.0 project is developed by an international team representing European countries: Bulgaria, Czech Republic, Finland, Germany, Greece, Rumania, Italy and the United Kingdom (UK): Salford Business School, University of Salford, (United Kingdom) • Elena Vasilieva • Aleksej Heinze • Alex Fenton URENIO research unit at Aristotle University of Thessaloniki (Greece) • Christina Kakderi • Nitsa Papadopoulou TSE Entre, a research centre of Turku School of Economics, University of Turku (Finland) • Satu Aaltonen • Elisa Akola Institute for Information Systems Research at University of Koblenz-Landau (Germany) • Petra Schubert • Verena Hausmann • Susan P. Williams Valahia University of Targoviste (Romania) • Leo Badea • Adriana Grigorescu and 3 SME international business support organisations representatives: SPIN -- (Italy) • Carmine Antonio Donato • Dorella De Tommaso Technology Development and Innovation -- TDI Ltd (Bulgaria) • Milanka Slavova TIS Praha (Czech Republic) • Anna Klosova • Richard Adekeye This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Facebook - https://www.facebook.com/passporttotrade2 Twitter - #P2T2 - https://twitter.com/Passport2Trade Salford Business School http://www.salford.ac.uk/business-school
How to create a blog post on CreativeHive.org.uk
 
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Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Sports Business Finance -- MOOC -- Salford Business School
 
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http://blogs.salford.ac.uk/business-school/what-is-sports-business In this video, we investigate different business structures -- including co-operatives, and privately and publicly held companies. The video uses examples from English and Spanish football. This video is part of a free online course provided by Salford Business School. More information, including course activities, can be found here: http://blogs.salford.ac.uk/business-school/what-is-sports-business We want to hear your thoughts! Leave your comments and opinions using the comments section below. Content and Presentation: James Marvin Video production and editing: Dylan Drake Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Digital and Social Media Marketing book - Meet the Authors
 
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http://mastersindigitalmarketing.org/book/ Video from the book launch session PechaKucha on Thursday 8th December at Salford Business School, University of Salford, UK. Meet the Authors:  Gordon Fletcher @gordonfletcher - Salford Business School - Buyer Persona Spring Aleksej Heinze - @AleksejHeinze - Salford Business School - How SEO contributes to digital marketing mix Martin Williams - @ukcopywriting - ukcopywriting.com - Doctor Strangewords And How I Learned to Love the Blank Page Alex Fenton - @AlexFenton - Salford Business School - Being social on social media Tahir Rashid - @drtahirrashid - Salford Business School - Know your mobile marketing Colin Telford - @telfordian - The Candidate Ltd - Why a career in digital is so hot right NOW!  Sophie Iredale - @SophieIredale - Salford Business School - Quality and exciting digital content See full slides here: http://www.slideshare.net/JemssJemss/digital-and-social-media-marketing-book-launch-passion4digital Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-school/ Facebook: https://www.facebook.com/salfordbusinessschool Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/117208844559587950086/posts?hl=en University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222
Business Culture animation - ideas from Design for Digital Media students
 
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http://businessculture.org - Passport to Trade 2.0 European project asked University of Salford students on the Design from Digital Media programme at the School of Arts and Media for ideas on how to communicate International Business Etiquette. The results speak for themselves. The content of these animations is not endorsed by Salford Business School http://www.salford.ac.uk/business-school or the Passport to Trade 2.0 project http://businessculture.org team but the ideas of animations have helped our team to develop our multimedia training material. Many thanks to Mark Scargill - Course Leader, BA(Hons) Design for Digital Media | School of Arts and Media for sharing the brief with students and students who chose this brief for their assessed work:- Matt Coombs, Michael Kingett, Gemma Cowley and Carrie Haworth
Digital Marketing: tips on how to use video and mobile marketing
 
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https://www.slideshare.net/salfordbizsch/digitalmarketing-trends-of-video-and-mobile-marketing-creativeent-2015/ Chair: Dr. Aleksej Heinze (Co-Director Centre for Digital Business) hosts an expert panel presentation and discussion on mobile & video optimisation featuring Cindy Krum (Mobile Moxie) Tina Judic (Found) Phil Morgan (Delineo) Rich George (MEC) Website: http://www.salford.ac.uk/business-school Blog: http://blogs.salford.ac.uk/business-s... Facebook: https://www.facebook.com/salfordbusin... Twitter: https://twitter.com/salfordbizsch SlideShare: http://www.slideshare.net/salfordbizsch Google+: https://plus.google.com/1172088445595... University of Salford Salford Business School Lady Hale Building Salford M5 4WT United Kingdom T: +44 (0)161 295 2222