Home
Videos uploaded by user “MaRS Entrepreneurship Programs”
Seven Lessons from Manufacturing in China
 
08:56
Catherine Choi, Founder, SoYoung Inc., went from no experience with contract manufacturing to learning the ropes the hard way. Catherine provides her top tips for entrepreneurs about to embark on the contract manufacturing process.
Building a Software Development Team: Three Hot Tips for Startups
 
03:07
Khurram Virani and Jake Hirsch-Allen, both partners at Functional Imperative, highlight the type of software development needs for a startup, and ways to find and retain the right team. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Succeeding with E-Commerce and Selling Online: Four Hot Tips for Startups
 
03:14
Getting started with e-commerce? Hear tips on positioning your startup online, using analytics to optimize your business model, and more. Axel Kuhn is the principal and co-founder of ePath eCommerce Consulting, and is also an instructor with the eCommerce/eBusiness Management program at the University of Toronto. Subscribe - https://www.youtube.com/subscription_center?add_user=marscentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars... MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Recruitment and Selection Strategies: 5 Hot Tips
 
04:39
Margo Crawford, President & CEO of Business Sherpa in Ottawa gives five essential tips for entrepreneurs recruiting candidates for strategic start-up growth.
Succeeding with SaaS: Four Hot Tips for Start-ups
 
04:23
Mark MacLeod, General Partner, Real Ventures, discusses key points of how to succeed using the software-as-a-service (SaaS) revenue model. MaRS - Building Canada's next generation of global technology companies. marsdd.com
How Wealthsimple Raised $30 Million in the First Two Years in Business
 
10:11
Michael Katchen, Founder & CEO, Wealthsimple, raised over $30 million in the first two years in business. Michael shares insights on how Wealthsimple succeeded in finding investors and closing a large round early on.
Creating a Great Startup Marketing Program: Three Hot Tips for Startups
 
03:35
April Dunford, Founder, Rocket Launch Marketing, describes three key pieces of information that startups need to create a successful marketing program. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Trade Show Marketing 101
 
16:49
David Payne, CEO, Invent Dev, shares his trade show marketing expertise on improving participant engagement with your booth, generating (and pursuing) quality leads and preparing your team for a successful show.
Preparing for PR: Five Hot Tips for Startups
 
04:10
Mary Keating and Monta Johnson of Hill+Knowlton Strategies discuss what a startup needs to have in place before it is ready for public relations (PR). MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Winning Body Language: Startup Tips
 
02:26
Body language expert Mark Bowden highlights key techniques to help entrepreneurs deliver a confident and winning pitch. 1. Put your body on display 2. Speak from your belly 3. Don’t dangle your hands 4. Keep your gestures symmetrical
Approaching an angel investor: Four Hot Tips for Startups
 
02:55
Are you seeking capital? Karen Grant, Executive Director and Founder, Angel One Investor Network, provides key advice for startups preparing to approach potential investors.
Developing and Delivering Pharmaceutical Products: Four Hot Tips for Start-ups
 
04:08
Colin Minchom, President, Cordack Inc., shares tips for successfully steering through the pharmaceutical product development (CMC) process.
How do I know when it is time to terminate an employee?
 
02:37
Terminating an employee is one of the hardest things for a manager to do. Follow these steps to ensure you know when it is time to terminate an employee. Speakers: Tim Wohlgemut, Entrepreneur Murray McCaig, Managing Partner, ArcTern Ventures Mike Amos, Former Founder and CEO, Empathica Inc.
Honing Your B2B Sales Strategy: Four Hot Tips for Startups
 
03:54
Mark Elliott, Co-Founder, Venture Accelerator Partners Inc., discusses four ways for startups to strengthen their B2B sales strategy.
Isadore Sharp: The golden rule
 
13:50
Four Seasons founder and chairman Isadore Sharp talks about the golden rule and how it helped him build a high-performance company culture that became the best in the hotel industry. | Part 3 of 4
Creating Value for the Customer and Developing a Business Model
 
11:19
Isadore Sharp, Founder and Chairman, Four Seasons, tells how he created an extraordinary customer experience by staying close to the basic principles of business and constantly innovating to stay current and ahead of the competition. | Part 2 of 4
Public Relations 101 - 4 hot tips for start-ups
 
03:33
Hill and Knowlton's Mary Keating and David Chin offer great public relations tips for start-ups - why is PR important, when to start thinking about it & what to do when you get that first big media interview. MaRS - Building Canadas next generation of global technology companies. www.marsdd.com
Geoffrey Moore - The Chasm Has Evolved
 
50:42
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Part of Communitech's 2011 Tech Leadership Conference
How to Be a Better Product Manager
 
02:17
Throughout Entrepreneurship 101 online, we discuss the complexities of product management and product development in order to help founders recognize and solve these issues early on. Along with E101 online course facilitator Nathan Monk, co-founder and CEO of MedStack Balaji Gopalan takes learners through product basics in the following lesson. To see the entire lesson, as well as participate in the five-week course, be sure to register by Monday, November 15. To do so, follow this link: https://www.marsdd.com/ent101
Bootstrapping ― Entrepreneurship 101 2012/13
 
56:15
Charles Plant, Founder and Chairman, Material Minds, highlights the advantages of bootstrapping as he explains how some of the best companies used this financing approach. He discusses a few key bootstrapping strategies and strongly advises startups to pick a business with the right fit, keep the business plan simple and find employees who will share the risk. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Meet The Entrepreneurs - Morgan Solar
 
05:22
John Paul Morgan tells the story of Morgan Solar, a company founded on John Paul's vision to use technology innovation to dramatically reduce the cost of harvesting solar energy. From inspiration to prototyping to winning investors and major strategic partners, Morgan Solar's successes are an example to other cleantech entrepreneurs, innovating to make renewable energy available to all.
Growth Hack Your Way to Startup Traction
 
16:50
Jeff Goldenberg, Head of Growth, Borrowell, shares the essentials to starting your business with a growth-hacking mindset. Jeff discusses practical strategies for startup digital marketing.
The Art of Pricing: What should you charge?
 
19:14
Kevin Smith from The Story Architect explains the process of identifying and validating a pricing model. His recommendation? Learn how the most popular pricing models work, then design simple tests to structure the right pricing strategy for your company. | Part 2 of 3
How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices
 
01:17:12
April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Lived it Lecture with Bruce Poon Tip of G Adventures - Entrepreneurship 101 2012/13
 
01:13:06
Bruce Poon Tip, Founder, G Adventures, takes us through his successful entrepreneurial journey as he explains his motivation behind starting his business and the challenges he overcame. Bruce strongly advises startups to engage customers beyond the product in order to create better solutions. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Lifecycle of a startup
 
18:00
Do you have an idea for a new product? In this talk, Jon Worren of MaRS Discovery District walks through the step-by-step process to build a startup.
Meet The Entrepreneurs - Hydrogenics
 
06:14
"When I grow up, I want to electrolyze water to produce hydrogen fuel" - not something you hear from the average kid, but Hydrogenics' CTO and co-founder Joe Cargnelli was not your average kid! He was able to parlay his childhood fascination with all things hydrogen into one of the world's leading manufacturers of hydrogen fuel cells and electrolyzers. His company is at the forefront of the industry and is capitalizing on the renewed interest for this domestically produced clean fuel source, and it all started with a grade six science experiment! MaRS - Building Canada's next generation of global technology companies. marsdd.com
Doing Business With China: Five Hot Tips for Startups
 
03:22
Aron Solomon, Head, LegalX, MaRS Discovery District, and Chris Flood, Counsel, Blakes, share insights on how startups can recognize and make the most of market opportunities with China.
From Small Business Owner to Franchise CEO
 
08:36
Kristen Wood, CEO & Creator, THE TEN SPOT, recommends that aspiring entrepreneurs create a “to-do” list and then focus on those individual tasks. Hear how Kristen used the power of the to-do list to help her build her business into a Canada-wide franchise.
Human Centred Design with Ariel Sim
 
07:28
Before you start designing your product and/or service, you need to think about the user. Human Centred Design (HCD) is the concept of leading with the user, and ultimately building a product that provides a solution tailor-made to that user's problem. Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, digs deeper into HCD and outlines a framework for its basic application in your business. For more content, visit our website: https://www.marsdd.com/mars-library/
How do I have the termination conversation with my employee?
 
03:43
Learn how to communicate the most important elements of the termination process to an employee. These practical tips include how to avoid an unorganized closing and when to consider seeking legal counsel. Speakers: Mike Amos, Former Founder and CEO, Empathica Inc. Tim Wohlgemut, Entrepreneur
How to have a productive conversation with an under performing employee?
 
03:15
Learn tips on having a productive conversation with an underperforming employee. Make sure they understand what is expected and can proceed believing the issues can be resolved. Speakers: Joanne Thomsen, VP of Talent, MaRS Discovery District Tim Wohlgemut, Entrepreneur Mike Amos, former founder and CEO, Empathica Inc.
How to Find the Right Investor
 
17:50
There is more to it than getting an investor to write you a cheque. In this talk, Damien Steel and Daniel Klass share advice on what it’s really like working with investors and why it’s key to understand how the business of venture capital works.
Building an MVP: Four Hot Tips for Startups
 
03:03
Jake Hirsch-Allen, Partner, Functional Imperative, explains why startups should test their ideas using a minimum viable product (MVP), and describes where to start.
A Guide to Contract Manufacturing
 
24:35
Harvey Coleman, Volunteer Advisor, MaRS Discovery District, shares key advice on how to strategically and successfully contract manufacture your product.
The Fundamentals of Licensing Agreements
 
18:30
Michael Kosic, CEO, XYZ Interactive, highlights deals his company has made with his proprietary technology, GestureSense and BeaconSense. Michael shares his framework of thinking for win/win license agreements as well as building a partner ecosystem with multiple products simultaneously in market. | Part 3 of 3
Using Digital Badges in Education: Five Hot Tips for Startups
 
03:07
Create effective digital badges to accredit knowledge and skills. Learn how to create and use digital badges that are meaningful for both learners and for employers. Speakers: Peter Janzow, Open Badges Lead, Pearson VUE Kathryn Meisner, Director, Hive Toronto at Mozilla Charles Tsai, Director of Learning Networks, Ashoka Canada
Development and Delivery of Pharmaceutical Products  (CMC) - MaRS Best Practices
 
01:07:46
Moving from drug discovery to drug development requires a particular skillset usually not yet honed by start-ups. This phase of the development process is highly regulated and critical. Let Dr. Colin Minchom take you through the aspects of the Chemistry, Manufacturing and Control (CMC) portion of the drug development process. Watch this video to learn about the pharmaceutical product development which includes objectives of formulation, cost-effective strategies to reach key milestones and more. MaRS -- Building Canada's next generation of global technology companies. marsdd.com
The Spark of an Idea: Isadore Sharp on founding the Four Seasons
 
09:54
Four Seasons founder and chairman Isadore Sharp describes how he started in the hotel business. He relates how pursuing chance events and opportunities that arise out of coincidence can end in great success. | Part 1 of 4
Defining the Value in Your Value Proposition
 
13:44
Joe Wilson, Director of Business Development at Spongelab Interactive, discusses the different kinds of value your product may deliver to solve customer problems and provide specific benefits—and how these values shape your value proposition. | Part 2 of 3 Subscribe - https://www.youtube.com/subscription_center?add_user=MaRScentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars-discovery-district MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Examining Nespresso’s Business Model
 
20:09
Nespresso iteratively developed a sustainable and profitable business model and disrupted the highly commoditized coffee market. Using the business model canvas, Mark Zimmerman, CIO & Senior Advisor, ICT, MaRS Discovery District, walks us through Nespresso's innovative business model. | Part 2 of 2 Subscribe - https://www.youtube.com/subscription_center?add_user=MaRScentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars-discovery-district MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
The Evolving Role of the CEO: Startup Tips
 
02:18
In a tech company, a key growth enabler is the CEO’s ability to redefine their role as the business changes. Will Anderson, CEO, Resolver, highlights tactics CEOs need to employ to maintain corporate growth. Brought to you by Best in Klass: A Founder to Founder Enterprise SaaS Series 1. Shift your focus from execution to strategy to culture 2. Pick investors wisely 3. Balance the needs of all your stakeholders 4. Stay level
Distribution - Entrepreneurship 101 2010/11
 
56:01
This lecture offers a strategic perspective of the distribution channel options available to start-ups. It emphasizes the development of the right criteria for choosing and managing channels. Learn about the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. Integrating sales across multiple channels is often a challenge for technology companies. A case study illustrates these points. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Lived It Lecture: Creating and Developing a Sustainable Business - Entrepreneurship 101 2008/09
 
46:59
Speaker: Harvey Coleman, MaRS Mentor Harvey shares the lessons he's learned from creating and directing IT companies. This is part of a series of "Lived It" lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company -- from people who have seen it and done it. MaRS - Building Canada's next generation of global technology companies. www.marsdd.com
Financial Planning/Budgeting - Entrepreneurship 101 2012/13
 
51:30
Andrew Graham, Senior Director, Insurance, President's Choice Financial, emphasizes the importance of a startup's financial planning. He advises entrepreneurs on how to efficiently use three financial tools―the income statement, the cash flow forecast and the balance sheet. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Understanding Different Types of Entrepreneurship
 
11:43
In this E101 lecture, we discuss how the market has shifted away from the separation of charities and for-profits and toward new forms of social ventures and triple bottom-line business models. | Part 1 of 3 Speaker: Allyson Hewitt, Senior Fellow, Social Innovation, MaRS Discovery District; Director, [email protected]
Lean Analytics: Using data to build a better startup faster - MaRS Global Leadership
 
58:41
Alistair Croll, author of Lean Analytics, explains the concepts of his book. He highlights the Lean Analytics cycle and five stages. Alistair strongly advises startups to pick the one metric that matters the most and to focus on it. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Seven Tips to Create an Employer Value Proposition
 
11:34
Whether you’re hiring one employee or 100, you have to be able to answer the question, “why should I work for you?” Daneal Charney, Senior Director of Human Resources, NexJ Systems Inc., shares seven tips to define your employer value proposition (EVP) to help you attract talented ambitious people to join your startup.
Selecting the Right Candidate: Five Hot Tips for Startups
 
02:44
Mario Laudi and Kristina McDougall of The Laudi Group discuss strategies for entrepreneurs to recognize and hire the right candidate who will strengthen their business.
Compensation Strategies: 4 Hot Tips for Start-ups
 
05:04
Compensation is one of the biggest investments a company will make. Many young companies manage salaries in an intuitive, ad-hoc manner. Learn about the pitfalls of this approach, and how to avoid them as your company grows. MaRS - Building Canada's next generation of global technology companies. marsdd.com