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MBA 101: Marketing, B2B vs B2C Marketing
 
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Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine - I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon. Thank you for visiting this channel. The List of videos that will be compiled will be for the following core subjects: MBA 101: Introduction to Marketing MBA 101: Leadership MBA 101: Strategic Human Resource Management MBA 101: Operations Management MBA 101: Corporate Governance MBA 101: Financial Management MBA 101: Stratergic Management MBA 101: Entrepreneurship MBA 101: Project Management MBA 101: Franchising -----------------------------------------------------------------------------------------------------------MBA History: 1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology). 1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business.[10] Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong. 1946: First MBA focused on global management at Thunderbird School of Global Management. 1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario),[12] followed by the University of Pretoria in South Africa in 1951.[13] 1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania. 1957: First MBA offered at a European school (INSEAD). 1963: First MBA offered in Korea by Korea University Business School (KUBS). 1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida). Beginning with the 1992–1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so. 1994: First online executive MBA program at Athabasca University (Canada). The MBA degree has been adopted by universities worldwide in both developed and developing countries
Views: 22683 Can-Indian Channel
LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising
 
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Discover 8 reasons why LinkedIn Marketing is killer for B2B advertising. https://www.marketing360.com/ Tips Discussed in Video: 1) Nearly 500 million professionals listed. Essentially nearly every major player at each legitimate business is listed on LinkedIn 2) Target professionals with pin-point accuracy - Industry, Company Size, Company Name, Job Title, Job Function, Job Seniority, Years Experience, Schools, Degrees, Fields of Study, Skills, Age, Gender, Location/Geo-Targeting and even LinkedIn Groups which people join based on various topics. 3) Example - say you sold a product or service to business owners of contracting companies over 20 employees located in Colorado. You could target exactly that and run your ads. 4) Sponsored content ads - which shows up in people’s LinkedIn feeds and various places like LinkedIn groups based on your targeting (can have articles, images, videos, etc..). These have the ability to drive somebody to a landing page or submit a pre-populated Lead form instantly. Charged per click, generally $5-$10 per click. We’ve seen 10-15% conversion rates making the cost per lead around $50-$100 per conversion. 5) LinkedIn Inmail - more intimate connection. Sent to people’s LinkedIn Inmail box and email with chance to reply/connect to your message or call-to-action. Charged per send. Generally around $10-$15 per send and can have a high conversion rate with a good message. As high as 20-25%. Cost per conversion ranges between $50-$100 on average. 6) LinkedIn Display & text ads - banner ads through platform shown to targeted audience. 7) LinkedIn Retargeting ads - setup pixel on your website to capture website visitors and tell LinkedIn who’s in your list to advertise to. 8) Can set daily budgets and lifetime budgets to stay within budget. Bonus Tips - 1 - Give it time: 10 pieces of content/ads seen before converting 2 - Optimize and refine based on results 3 - A/B test different content/ads and call-to-actions 4 - Cross-channel advertising & Ret - run ads on YouTube, Google, Facebook and more 5 - Integrate with your CRM and setup email automation 6 - Use a Multi-Channel marketing platform like Marketing 360 Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 202121 Marketing 360
B2B marketing tactics [video]
 
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What are the best B2B marketing tactics? To answer that question, I've looked at 5 really excellent articles and the data from over 1,000 B2B marketing plans. The essence of this is not particularly surprising, but what we don't want to prioritize might surprise you.
Views: 126 align.me
How to create a social media marketing plan for B2B
 
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I was asked how to how to create a social media marketing plan for B2B. Frankly, I'm not sure you should. You need an overall sales and marketing plan (aligned), and any social tactic needs to be a part of an overall flow of tactics (what's next / what's before it / what's along side it in the buyer's journey?). But you certainly need a plan for those social tactics. We've reviewed the wisdom from five popular sites like Forbes and the Content Marketing Institute and summarised their conclusions in the blog, but here are mine: *The primary aim of a content strategy is likely to be positioning in category - Reach each audience where / how they want to be reached - Track known movers and reconnect - Track new movers - Consider LinkedIn posts for discussion rather than your blog *Also to trouble buyers a little - Make your content lead to a gap they need fixing *Selectively, also to trouble them a lot - Cold outreach new movers based on a researched Valid Business Reason Let me share with you what the five articles offered on how to create a social media marketing plan for B2B, and build the case for these conclusions a bit.
Views: 3214 align.me
B2B marketing campaigns - great examples and a 7-step plan [video]
 
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B2B campaigns built around a single tactic that either flies or flops make 1 hero for every 99 zeroes. A B2B marketing campaign should be complete, that is end-to-end, and it should be optimised over time. I’ll show you 5 great articles that between them reveal about 20 B2B marketing campaigns. Then I’ll outline 7 steps to building your B2B campaigns Get more B2B sales and marketinginsights at www.align.me/b2b-marketing-blog Get a free trial of our new sales and marketing planning software at www.funnelplan.com - - - - - - - - - - - - - - First, I’ll summarise key learnings from those 5 articles, and then I’ll argue why I think we’re looking at this completely the wrong way around. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/b2b-marketing-campaigns-great-examples-and-a-7-step-plan/
Views: 948 align.me
How to Make A Good LinkedIn Profile For Sourcing Leads: The Ultimate Business Marketing Strategy:
 
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Ultimate Business Marketing Strategy: How to Make A Good LinkedIn Profile For Sourcing Leads - Everywhere you look, you see articles about social media tactics you can use to get more traffic or leads for your business. And while tactics can be useful, you need to combine them in a cohesive business marketing strategy if you want them to be effective. Some marketers have no problem doing this. They’ve already been able to figure out how to create a passive income business model to get leads with LinkedIn, Facebook and Twitter. But this is a minority of marketers. If you haven’t had great success with creating residual income opportunities with social media, then I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation. I’d like to give you a complete strategy filled with effective tactics that complement each other. But to do that, I need to focus on one particular social network: LinkedIn. I’m going to give you a strategy in this LinkedIn B2B tutorial that you can use to produce passive income streams for as many B2B leads as you need (provided you have the manpower to put behind it). Why LinkedIn? What makes it a robust business marketing strategy? If you sell products to other businesses, LinkedIn is the social network you need to focus on. That’s where people who are trying to further their careers and improve their job performance go. With more than 400 million members worldwide, LinkedIn has a huge pool of potential leads in just about every single niche out there. Additionally, case study after case study revealed that LinkedIn, on average, drives the most customers to B2B companies. From that short introduction, you should know whether LinkedIn is a good option for your business. Ready? Let’s get started. Step #1: 0:20 Share Your Content: Share your existing content on LinkedIn. If you have a blog share your posts on LinkedIn. If you have old content, put the first few paragraphs on LinkedIn and then add a "click to continue reading" link to get people back to your site. Step #2: 0:48 Creating A Good LinkedIn Profile: Creating a LinkedIn profile isn’t enough. Great LinkedIn profiles have a lot of information about individual or company. Fully complete your profile. If you don't fill out your profile or your skills aren't all listed, you won't get as many inquiries. The more thorough your profile is the more likely people will be to hit you up for work. Step #3: 1:06 Use LinkedIn InMail: LinkedIn InMail a paid feature that allows you to contact other members that you aren't connected with. You can do cold emails and try to generate leads through this simple paid feature. Step #4: 1:37 Get skill endorsements or recommendations. The more people that vouch for you, the more trust you will build. This will show that you are good at what you do. Step #5: 2:02 Use Linkedin Autofill: When you have lead forms on your website, LinkedIn Autofill will prepopulate the data for people. That way people won't have to enter their name, email, phone number or any other personal details. This will help boost your conversion rate and help you get more leads. Just follow the 5 steps above and you will get more leads from LinkedIn. Don’t forget to subscribe and thank you for watching Ultimate Business Marketing Strategy: How to Make A Good LinkedIn Profile For Sourcing Leads.
Views: 17684 Neil Patel
Ice Blue Sky - B2B Marketing Strategy Workshops
 
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Marketing Strategy: http://www.icebluesky.com If you need a boost, are entering a new market or product area, or just need some new ideas, our B2B Marketing Strategy Workshops are just the thing! Find Us On Social Media: Ice Blue Sky LinkedIn : https://www.linkedin.com/company/ice-blue-sky Ice Blue Sky Facebook : https://www.facebook.com/icebluesky Ice Blue Sky Google + : https://plus.google.com/+Icebluesky Ice Blue Sky Twitter : https://twitter.com/icebluesky
Views: 93 Ice Blue Sky
B2B Sales and Marketing Challenges
 
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#b2bSales and marketing challenges shows you what is happening in the world today that will affect how you sell. Go here http://maximizebusinessmarketing.com/blog to see more B2B sales and marketing articles and videos. ========================================= Click below to SUBSCRIBE to more videos Http://www.youtube.com/subscription_center?add_user=iandainty ============================================
Views: 170 Ian Dainty
B2B Marketing Strategies Should Be A Company's Primary Focus
 
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B2B Marketing Strategies Should Be A Company's Primary Focus http://agilemktginfo.com Whether you are promoting your business online or off-line, it is imperative that you always look to improve the customer experience. B2B marketing strategies should be a company's primary focus, however if they are not looking at ways to meet customer's expectations then they have surely missed the boat. Online, whether you are promoting any type of products or services, content is one of the key elements that the major search engines consider while ranking an internet site in search results. Don't think that the recent Panda or Penguin updates are going away anytime soon as their primary objective is to stay innovative while improving the user's experience with regards to search. There are many ongoing conversations happening today with regards to techniques to deliver effective content. A great way to analyze a successful blog entry or promotion is to see the impact your website receives with regards to sales. One size does not fit all and so your analytics can determine whether simple articles or greater media diversity is needed as you promote your products and services in the market. What are the differences about your company that can be highlighted as opposed to your competition? It also goes without saying that B2B marketing strategies of industry leaders actually plan and agenda with the focus on follow through. How often are you updating your own websites? Do you have a system in place or are you only posting once in a blue moon? Conversations around the Internet will abound in that your audience will have certain expectations about a successful product or service and can also give a suggested tip or two for added insight. Social media is a growing platform and it is also imperative that your business has a way to stay in touch with current and prospective new business. Research has proven that visitors to a website actually spend more time there if there is video or additional engaging content. As a result, this can also positively affect your search engine rankings as your bounce rate is lower. Ultimately, these additional techniques should result in greater conversions or sales. Quality is everything and it is important to make sure that your design is simple enough to navigate throughout the site as well. As the objective is to promote and advertise products/services, the content material ought to aid target audience viewers understand exactly how a business is actually successful. The information needs to offer extensive information pertaining to your products/services so as to fulfill the necessities of your crowd - compose on topics that your crowds are actually looking for or need to understand. Testimonials from existing customers is another great feather in the For businesses as no one likes to be a guinea pig for a new product or service that is being offered. In many cases, after they find your site, customers will actually research some of the "reputation" sites to see what others are saying about your product outside of your website. These sites may actually have a greater bearing on whether or not a potential customer will actually do business with you. Slow and steady is the best strategy for long-term focus in your B2B strategies. Doing an informational blast for the first 30 days may be great and you may actually feel the momentum from all of your hard work. The key is not to give up after that short burst as search engines and users alike will like to ensure that the products and services being offered will be around for a long time. This is the most effective way to build credibility in your business. Click the link below to learn more about b2b strategies at: http://agilemktginfo.com
Views: 1037 Hamza Davis
B2B Content Marketing Facts (2018)
 
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#contentmarketing #contentmarketingstrategy Content marketing has come a long way from being a shiny new object to a position where it has become a gold standard. As brands transition from traditional marketing and sales to inbound marketing and marketing automation (at a very high speed), content is touted as the KING of all marketing and sales efforts. B2B brands want to create longer funnels for their potential leads so that they can educate and make them aware while activating them from one buyers' stage to another. And this is done only with proper content. The current B2B content marketing scenario 1. Decision makers in business love content. Over 80% of decision-makers in business always wish to get a company’s information in a series of articles as compared to through advertisements. 2. The buyer’s journey is becoming digital. Over 60% of the B2B buyer’s journey gets completed digitally. Nine out of ten buyers claim that online content impacted their purchasing decision either moderately or majorly. 3. Numerous brands are creating a significant amount of content. Around 60% of the marketers strive to create a minimum of one content in a day. 4. Majority of the marketers are optimistic about creating more content in the coming year. Approximately 70% of the markets are planning to develop more content in the next year. 5. Majority of the companies show more commitment to content marketing as compared to the past year. Approximately 62% of these companies usually state that they are now more focused on content marketing. 6. Many marketers are worried that their efforts are not so successful. Around 22% of the marketers engaged in the survey stated that their approach to content marketing was “minimally successful.” 7. Few marketers have their content marketing strategy documented. Around 37% of the marketers have recorded their business’s content marketing strategies. Key points: A lot of content marketers are creating strategies for content marketing at an alarming rate. The sad thing is that more than a third of the marketers have no documented plans. Create a strategy that aligns with your consistent efforts. You will ensure that every dollar spent is fully utilized. The variety of content pieces a B2b brand uses is wide-ranged. Starting from eBooks to PDFs, email templates to interactive landing pages, blogs to research papers, videos to social media updates - there are so many forms of content that help B2B businesses carve a niche brand identity and also build a relationship with their leads and customers. Every step of lead nurturing and conversion requires some form of content, either static or dynamic. Hence, it is obvious, B2B marketers are focusing more on building effective content strategies. And to do this, the first step is to be aware of the on-going trends, important facts, and data-driven updates. Team Aritic has thus put together 25+ important B2B content marketing facts (including the 7 facts mentioned above) that needs immediate notice. Read the article to make your content marketing checklist relevant and also be sure that you are building a strategy around the right content materials: https://aritic.com/blog/aritic-pinpoint/modern-b2b-content-marketing/ About Aritic: https://aritic.com/ Aritic platform is a full-stack automation platform. It includes marketing automation, communication automation, CRM application, service desk application and business automation stack designed for B2B companies. At present there are more than 1800+ business globally, using DataAegis Software Pvt. Ltd. services; which is the parent company of Aritic.
Views: 9 Aritic
Content Marketing : Les 7 tendances clefs à exploiter dans le B2B
 
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Retrouvez tous les articles Startup ici, http://www.objectifeco.com/blog/startup.html ; et plus de 540 articles Entreprendre ici, http://www.objectifeco.com/entreprendre.html
Views: 378 Objectif Eco TV
Good marketing plans for B2B. What makes a plan 'zing'? [video]
 
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What do good marketing plans look like? What's included and how do you build them? Good marketing plans are: 1. Buyer centric: All about the problem they have and you solve 2. Built together 3. Complete 4. Benchmarked vs market 5. Compared to actual performance 6. Constantly iterated We went a googling, found and reviewed 5 articles (2 of them cool), summarised what they said and then formed our own recommendations above. Let me show you the 5 articles on good marketing plans and go a little deeper on the recommendations.
Views: 84 align.me
How to Target B2B with Digital Marketing (2018)
 
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Learn how your business can effectively market to other businesses online using: -SEO -Google AdWords -LinkedIn Ads -Google Display Ads -Gmail Ads -YouTube Ads
Views: 623 Get Found Madison
Articles and keywords
 
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marketing brand branding roi advertising websites online market research companies ad agency digital creative advertisement analytics media internet banner ads company b2b market design promote display consultant banners top agencies product strategy business conferences repaid tools behavioral targeting your best metrics management development corporate classified ads interactive ad network your firm dynamic ad video best ads full service social ads internet building adwords branded products display network measuring bureau build create identity personal best consulting employer list screen e marketer mix names pay per view ads expert formula best places to advertise effectiveness email creator experience return paid book behavioral calculator positioning jobs content design about
Views: 7 iBusiness
CRM B2B
 
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CRM for B2B is different. A good B2B CRM is built for sales people first, despite all my beliefs about alignment. If Sales doesn't want to use the CRM, then no amount of marketing integration will amount to much at all. CRM B2B is as much about process tracking as it is about data management. The next time I hear someone say "B2B is just like B2C", I'm going to scream. The only people who ever say this are consumer marketers who have little or no B2B experience. I know I'm ignorant about consumer marketing and proudly tell anyone who asks, but please consumer marketers, a little reciprocal humility mightn't be a bad thing. This week I've researched some great articles about CRM B2B, found one in particular that describes the unique needs well, and then offer 10 things you can do to get better mileage out of your CRM. Let me start with those conclusions, then explain how I reached them. 1. Get marketing, sales, and operations together. 2. Turn your strategy inside out – build it from the buyer’s perspective. 3. Detail the buyer’s journey. 4. Work out the velocity you need to meet quota. 5. Design your ideal process (tactics) to move buyers through key stages at the agreed velocity. 6. Add recycling tactics to get leaked buyers back into your funnel. 7. Modify the stages in your CRM to match the buyer’s journey and teach your salespeople what they mean. 8. Build velocity reports to measure actual versus planned progression. 9. Build lag and leakage reports, and split them by rep/campaign/lead source to gain insights into funnel effectiveness. 10. Set monthly analysis and review meetings.
Views: 1494 align.me
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
B2B vs B2C Transactions | Business to Business vs Business to Consumer [C2C & B2G] (Hindi)
 
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Watch this video to learn the differences between B2B and B2C transactions. Also, get to know the basics of C2C and B2G transactions. Follow Info Bhandaar's Quora Blog to find articles on topics covered in our videos. Use this link to read them: https://infobhandaar.quora.com/ You can follow Info Bhandaar on the following social media pages: Facebook: https://www.facebook.com/infobhandaar Twitter: https://twitter.com/infobhandaar Instagram: https://www.instagram.com/infobhandaar Snapchat: @infobhandaar Logo designed by Parth Nagpal ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ
Why your B2B marketing plan may be worthless
 
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Subscribe now: align.me.com/blog - If Marketing creates a winning plan, and fails to 'sell' this plan to the rest of the business, then it's a plan for self-indulgence. Or if Marketing's 'winning' plan was built in splendid isolation before being sold to others, then it will likely be a flawed plan. Marketing can certainly take the lead, but Sales, Finance, Product and Ops need to be in the room. In this video blog, Hugh explains how to avoid the pitfalls of the two extremes: silo thinking (planning on your own) and group think (falling to the lowest common denominator in a group planning exercise). Learn how get the best out of multiple contributors in building your plan for generating new business.
Views: 189 align.me
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 285205 TheRichest
How should B2B sales and marketing people be paid?
 
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How to pay B2B sales people is always a challenge for all organizations. Likewise, because B2B marketing people are now being asked to be responsible for revenue generation, albeit indirectly, their pay structure also has to be adjusted. And following on from three previous articles about “Why can’t B2B sales people sell”, paying sales and marketing people properly helps solve some of these issues. There is an old saying; “What gets paid, gets done”. So, depending on where you want your focus, you need to pay for the right outcomes. In the following video, I go through a number of scenarios on how to pay B2B sales and marketing people. Please watch the video for ideas on paying these two very important positions in your company.
Views: 51 Ian Dainty
Strategy Lab's 3 Keys to Marketing Strategy
 
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Like the video? Watch more and browse our articles at http://strategylab.ca
Views: 2453 strategylab
MARKETING B2B : comment vendre grâce aux ÉMOTIONS
 
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Le guide 2016 de la pub Facebook : http://guidefb.com Mon podcast : http://marketingmania.fr/podcast Mes articles : http://marketingmania.fr/blog Mon (autre) podcast : http://nomadedigitalpodcast.com/ *** TRANSCRIPTION : Je répète souvent qu’un marketing efficace doit se baser sur les émotions. Mais comment faire si votre produit est assez technique, ou s’adresse à un public a priori rationnel et professionnel, comme les ingénieurs, les programmeurs ou les profs de maths ? Aujourd’hui, on va décomposer ensemble la page de vente d’une entreprise qui fabrique un produit technique à destination des professionnels, et qui a identifié les émotions parfaites pour vendre son produit. A vrai dire, ils sont tellement forts qu’ils sont capables de faire la vente marketing B2B en seulement 2 images. *** Je suis Stanislas Leloup de MarketingMania.fr, et cette vidéo est publiée en partenariat avec Webmarketing & Com. *** Le concept de cette émission est que nous décomposons chaque vendredi UNE page web pour en tirer des leçons applicables dans votre business. Aujourd’hui, nous allons voir comment vendre votre produits avec seulement 2 images. Et la page que nous allons décomposer pour ce faire est celle de Intercom. -- Intercom est un logiciel qui permet à d’autres créateurs de logiciels de suivre la façon dont leurs utilisateurs interagissent avec leur application, et d’adapter leur communication au comportement de chaque utilisateur individuel. On peut voir en quoi cette proposition de valeur est utile.... Mais en quoi est-elle émotionnelle ? C’est là que les fameuses 2 images interviennent. Ces deux images sont basées sur le concept marketing immortel de l’avant après. Bien sûr, ce type d’image est régulièrement utilisé pour vendre des produits de régime… mais Intercom a trouvé comment l’utiliser pour vendre un logiciel marketing. -- La 1 ère image représente le problème que votre prospect confronte au quotidien. Voilà à quoi elle ressemble chez Intercom : Vous remarquez que cette image ne met en avant aucune des fonctionnalités techniques de Intercom… Elle met en avant exclusivement des émotions : Anxiété, Confusion, Perte de controle… en tant que fondateur de boîte, cette image me donne envie d’avaler un tranquilisant. Et maintenant que mes émotions de prospects sont toutes chamboulées, on arrive à la seconde image : Ahhhh…. C’est l’après… une fois que vous utilisez intercom, tout est simplifié, c’est clair vous êtes en controle. En d’autres termes : vous ressentez des bonnes émotions ! -- Comme vous pouvez vous en douter le reste du site présente l’ensemble des fonctionnalités et des paramètres techniques du logiciel proposé. Mais la première chose que vous voyez en arrivant sur la page de vente sont ces deux images avant/après… Et la raison est que les fondateurs savent que, même s’ils vendent une solution technique, ils vendent avant tout à des humains. Et les humains priorisent leur décision sur des critères émotionnels. Si Intercom s’était contenté de vanter les avantages de communiquer de façon personnalisée avec vos utilisateurs, les entrepreneurs ciblés auraient été intrigués… mais serait-ce une priorité pour eux ? Leur budget et leur temps est déjà étiré dans 1000 directions… Mais si Intercom peut les persuader émotionnellement que le problème est urgent - résoudre ce problème bondit au sommet de leur liste de priorités - et ils seront beaucoup plus nombreux à passer à l’action. -- Et ça, mes amis, c’est un exemple magnifique de comment vous pouvez vendre par les émotions, même si votre produit est technique et se vend en marketing B2B. Commencez par comprendre votre marché cible au point que vous savez ce qui les empêche de dormir la nuit… puis montrez-leur comment votre produit soulage ces émotions. Faites ça, et acheter votre produit deviendra la chose la plus urgente au monde. *** n’oubliez pas de vous abonner à cette chaîne pour ne pas manquer mes prochaines vidéos. Tous les vendredis, je décompose une page web en vidéo pour vous apprendre comment convertir plus de vos visiteurs en acheteurs. Vous pouvez aussi aller voir ma vidéo précédente, où je vous explique comment utiliser la preuve sociale pour vendre plus efficacement. Et si vous voulez apprendre la pub Facebook, j’ai créé une formation vidéo complète de 2h qui est 100% gratuite en ce moment. Cliquez sur le magnifique bouton bleu pour y accéder directement.
Views: 22416 Marketing Mania
Top Blog Topic Ideas For B2B Marketing - What To Write About Successful Blog - Content Creation 2017
 
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Top Blog Topic Ideas For B2B Marketing - What To Write About On Your Successful Blog 2017 Is there a difference in strategy when developing a content plan for B2B (Business to business) or B2C (Business to consumer)? There is not much of a difference to be fair. Even if you are marketing to businesses you are also marketing to people who work there. You should just focus on the quality of your content and not on exactly who you will be presenting it to. Even it is a business it should work just as well. What really makes the difference is getting your point across and showing the reader your unique perspective. It does not really matter that a topic has already been written about - everything has - what really matters is if you can present it in a different light than everyone else. Where is the best place to start gathering good ideas for your content plan? - Speak to the person in your company that goes to meetings with the prospects. You need to then get a list of all the questions that people are asking you in sales meetings. As you get an idea of which questions come along frequently, you will get an idea for what is needed in the market. If people are asking you these questions they are also Googling them and looking for answers. - Write down all the questions that your customers service department is asked. These will give you an idea of what the customers want as opposed to what the prospective business partners want. - Then go to your website and download your Frequently Asked Questions and revise those. - The last thing to check is your sent mail and see what your customers are asking you there. If you see a trend of similar questions you can just update your website with the needed information and then send a link to anyone that is asking about these topics. What are some other resources where you can look to come up with good topics? You can subscribe to different newsletters from respected people in the industry. Those will give you ideas that you might not have thought of already. You can also just check out different articles that are posted on social media platforms. Once you start really creating content on your own you will start just thinking of blog topics on your own or in conversations with your friends and family. Another tip is to get everybody involved in the brainstorming process. How to start a successful blog is an important topic in recent years. What comes after setting up your website is blog monetization, which may include a blog publishing schedule and blog content quality controls. It is important to know the theory behind how to start a blog, promote a blog post. That is not all there is to blogging though - you can also guest blog, which is great for marketing on digital and social media. Blogging is quite hard and you might need ultimate list of blog post ideas that will help establish your website in the Blog Industry. For you to be a successful digital marketer it is of course possible to take a digital marketing class. Blogging tips will help you to know How to Create a Successful Blog. Niche Blogging is essentially Finding a blog topic, like travel and then write exclusively about that topic.
Views: 780 Thomas Joslyn
B2B Social Media
 
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http://cb-outsourcing.com B2B Social Media The aim of B2B social media marketing is very simple -- attract and keep customers. With the advent of Social Media, marketing has changed beyond belief. Businesses really expect to interact with people they do business with in ways that were not even imagined a few years ago. The advent of Web2.0 has meant that people no longer simply look to the internet as a source of information, but increasingly as a place to socialise, connect with people and build their business community. This means that if you want to be effective in attracting new customers and keeping your existing customers, your business will need to adopt the marketing strategies of this new era of communications. B2B Social media marketing integrates contacts from a wide variety of places and delivers your message packaged with information and entertainment to engage your target audience. People increasingly use their social network as a route to finding a wide variety of products and services. Social Media Platforms There are hundreds of social networking sites that are popular across the internet, but in reality the top ones are the ones you are probably already familiar with. * Facebook * Google * Myspace * Squidoo * Twitter * Article marketing * Blogging * Youtube and other video sharing sites * LinkedIn * Ecademy * Social Bookmarking sites * PR sites * iTunes * Many more.... Key Factors of Effective B2B Social Media Marketing The key factors to effective social media marketing are: * Active * Creative * Engaging * Focused * Automate Active means that you are always updating your social media sites on a regular basis so that when the customer is ready you already have front of mind awareness. Creative means that you create a mix of media including video, podcasts, mobile, articles, blogs, tweets and more. Meet your audience the way they want to be met, put your message in the places where they go and in the format they enjoy learning. Engaging means that your posts must be relevant to the audience, they should speak to their needs and provide a wealth of education and information that provides real help to them. Build rapport, connect with the audience and let them really identify with you. Focused means that you stay on your topic, if you are into the motor industry don't start talking about holidays or clothes, stay on subject. Automate your follow up with those that engage with you; make sure you have a system to bring those that connect with you into a carefully crafted series of follow-up emails, videos, articles and posts. B2B Social Media Marketing is all about using the wealth of social networking sites to build a tribe of dedicated raving fan followers that you turn into raving fan customers. After all, your marketing budget has to show returns by generating business and increasing your income.
Views: 3139 MultiCreativeMedia
Fiona Gallagher - Will B2B Digital Marketing Save The Salesman
 
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Digital Strategy Director Fiona Gallagher discusses the keys to successful B2B digital marketing. View all of our 2015 articles on Slideshare at http://www.slideshare.net/MindshareIrl/completed-pdf
Views: 89 MindshareIRL
A.I. for Marketing & Growth - Where do I start?
 
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At Growth Tribe, we train business people in their first steps with A.I. for marketing and growth. In this video, we run you through the first steps of applying artificial intelligence and machine learning for marketing & growth. Just like the industrial revolution took us from 1 horse to 450 horses,  artificial intelligence  and machine learning are taking us from 1 brain to thousands of brains working with us to answer critical questions. A.I. can answer many questions for your growth and business. * How likely is that person on the website to sign up or buy our product/service? * How much is this customer likely to buy this year? * Who’s going to stop using your product? * What characteristics should you segment your customers by? * Or even, what are the personality traits of your customers? Now, although A.I. and Machine Learning can help answer all these questions, these applications are more or less mature. So, we’ve mapped out how mature or advanced each application is in the marketing and growth world. And, in the end, we’ll tell you what the must haves are, what the should haves are and the could haves.. At the very top we have predictive analytics. Predicting outcomes (often future outcomes) based on historical data. This allows marketers and business owners to predict a customer’s lifetime value, identify customers more likely to be loyal customers, predict if a lead is of good value or not and predict how much a customer is likely to be worth over his or her lifetime.. Reason it’s at the top? It quite easy to implement and it’s been proven very powerful. In this 2016 Forbes article, 89% of B2B marketers had it on their roadmap: https://www.forbes.com/sites/louiscolumbus/2016/01/24/89-of-b2b-marketers-have-predictive-analytics-on-their-roadmaps-for-2016/ Next up is clustering and customization. Also referred to as unsupervised learning, which is basically being able to uncover patterns from large sets of data. Patterns that your human brain can’t see. In our case, we use it to identify patterns of the most important characteristics that differentiate customers into segments. Based on this segmentation, you can then tailor content to customers. This is what we call customization or advanced personalisation. Recommendation engines come in at third. Recommendation engines are usually built through a healthy mix of the two discussed above. Although they’ve been popularized by Amazon and Netflix, they are not a mature form of A.I. for marketing.. We also see that many ecommerce, media, transactional and content companies still build recommendation engines by hand. Natural Language Processing (or NLP as we call it), is basically asking algorithms to understand and sometimes reproduce human language. The applications in marketing and growth are already quite interesting although not as mature. We currently use NLP to see what customers say about us and our competitors and obtain an indication of how a customer is currently feeling on a chat. It’s also being used by some companies to create content like business articles or product descriptions. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/Ra_yTQnhf_8
Views: 5863 Growth Tribe
How to build a Marketing Plan for B2B [video]
 
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Imagine a perfect list of the normal elements in a marketing plan, and then: - Break acquisition and retention into two plans - or risk blurring the two messages and offers - Put the buyer in the centre - Specifically, what problem they have that you solve - how you solve it - who most has it - who else solves it - Separate strategy from tactics - Insert velocity in between - velocity informs your choice of tactics - Do it all on one page rather than summarising a too-wordy document This week we're in familiar territory - how to build a marketing plan. We researched five articles, twisted it a little based on our own views, and would argue than your marketing plan needs to include: - Objectives - Buyer's problem - Strategy - Target market (whoever most has the problem) - Solution (whatever best solves the problem) - Channel (whoever can best flush out that problem for this target market) - Tactics describe how you will: - Find names of your targets - Position with them - Gain their interest - Trouble them - Shape their need - Make a compelling offer to meet that need - Gain preference for this above other offers - Earn a decision - Tactics to recycle those who don't progress (leak from the funnel) Let me show you those articles and how we reached this conclusion now.
Views: 263 align.me
Marketing planning - 10 steps to build a winning plan for B2B [video]
 
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Why bother with marketing planning? Because it forces you to: • Consider what the market's primary problem is and • How you will solve this problem better than others • Decide your focus (companies, roles, sales channel) • Consider what messages will convey that story and how you will take those messages to market • Communicate all of this to team and other key stakeholders These 10 steps will shift your marketing planning from the reason why you get home late at night to the reason why you will win in your chosen market. 1. Get your team together - at least Sales & Marketing, but try for Ops, Finance and CEO / Director 2. Set your long-term and short-term sales targets clearly 3. Identify the one problem you want to be the best in the world at solving 4. Debate and document who most has that problem (role and business type) - this is your new target market 5. Identify what it would take to 100% solve that problem - this is your new solution 6. Identify the sales channel best equipped to flush out that problem with that market and earn the right to solve it - this is your new channel 7. Work out who else solves this problem and how you will beat them 8. ID the velocity needed from top to bottom to meet your targets 9. Identify and document the most effective tactics that can move buyers through their journey at that velocity 10. Distil it to one page Let me show you the five marketing planning articles I found and a great report that shows why we need to get everyone in the marketing planning act from the start.
Views: 143 align.me
Increase Your Article Marketing Lead Generation Results By 19,44% or More
 
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http://www.igorhelpsyousucceed.com/mlm-mastermind-system/ http://www.igorhelpsyousucceed.com/2009/05/articlesubmitauto-first-ever-fully-automatic-article-submission-software-by-dominic-tay/ skype: igor.kheifets phone: 972527332128 Lead Generation using Article Marketing is one of the most overlooked lead generation strategies online. Generating high quality leads using article marketing can be one of the most profitable tactics you can use when starting your lead generation campaign. In this video, Igor Kheifets shows you how you can use article marketing in order to generate quality leads for you internet marketing business using nothing but a proven and tested software to help you. Igor goes to explain about the importance of article marketing as a lead generation strategy and shows you the exact way you can use in order to dominate google and other search engines to drive targeted traffic and leads with your article marketing. marketing articles article marketing marketing marketing strategy branding marketing online web marketing direct marketing marketing services marketing research mobile marketing marketing management marketing strategies marketing consultants marketing consulting marketing communications database marketing internet marketing strategic marketing marketing plan email marketing marketing communication software marketing marketing ideas relationship marketing marketing company event marketing brand marketing marketing mix advertising company business marketing sales strategy b2b marketing marketing advertising marketing promotion product marketing retail marketing campaign marketing promotional marketing website marketing
Views: 50 Igor Kheifets
बिना पूंजी के बिज़नेस  बड़ा कैसे करूं  | 'B2B2C' Model | Q & A Series | Dr Vivek Bindra
 
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Dr Vivek Bindra has come up with Q & A Series, where he will answer the questions that you ask in comment section. In This Video he is explaining how to grow your business without huge investment through B2B2C. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
B2B International - Thought Leaders In Market Research
 
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B2B market research to improve your business's profits.
2017 B2B Content Marketing Research  What Works & Why
 
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Join Content Marketing Institute’s Joe Pulizzi as he will present findings from CMI’s 2017 B2B Benchmarks, Budgets and Trends report. More info: http://www.verticalmeasures.com/webinars/2017-b2b-content-marketing-research/ He will be joined by special guest, Arnie Kuenn, and they break down the latest content marketing trends, along with what marketers should expect as we move into the new year. Learn what the top performers in the industry are doing differently and how you can apply those best practices into your own strategies. Get more information here: http://www.verticalmeasures.com/2017-b2b-content-marketing-research
Views: 2303 Vertical Measures
LinkedIn Marketing Strategy 2018 [Small Business Ultimate Plan]
 
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Your Ultimate LinkedIn Marketing Strategy in less than 10 minutes! LinkedIn is blowing up right now 💥, have you seen that too?! We wanted to show you how to capitalise on this right now to win more business on LinkedIn. Our members are seeing huge amounts of views & engagement on their LinkedIn posts and an increase in sales. We're not going to lie, we weren't big fans of LinkedIn but recently we're thinking twice. Personally, some of our posts have had 100's of comments and hundreds of thousands of reach too... But how does that translate into sales? Watch this video for your Ultimate LinkedIn marketing strategy 2018 for businesses. If you're looking for a LinkedIn marketing strategy for b2b or a wondering about LinkedIn b2b marketing best practices, this is the video for you. LINKEDIN SEARCH: https://www.andrewandpete.com/linkedin-search ADD US ON LINKEDIN: Andrew: https://www.linkedin.com/in/andrewpickering1/ Pete: https://www.linkedin.com/in/petergartland/ FIND OUT YOUR LINKEDIN SOCIAL SELLING INDEX SCORE: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi GET ATOMIC LITE, FOR FREE MARKETING ADVICE EVERY WEEK: https://www.andrewandpete.com/atomic-lite CONNECT WITH US ONLINE: https://www.andrewandpete.com http://www.twitter.com/andrewandpete http://www.facebook.com/andrewandpete
Views: 2311 Andrew and Pete
The $100 Travel Agency Marketing Plan - Updated
 
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Complete article with links to resources mentioned in video: http://hostagencyreviews.com/the-100-travel-agency-marketing-plan/ Travel Agency Marketing Articles: http://hostagencyreviews.com/category/marketing Marketing isn't a luxury when you have a travel agency - marketing is a must. Join us for a crash course in some simple (and effective) travel agency marketing ideas anyone with a $100 bill can do. Presented by: Stephanie Lee, Founder of Host Agency Reviews
Views: 7133 Host Agency Reviews
How to Use Blogging and LinkedIn for B2B Lead Generation
 
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In this episode of The B2B Marketing Showcase we chat with Adam Robinson, Director of Marketing for Cerasis. Adam shares details on how he built the digital marketing strategy for Cerasis. Read the full recap here: http://guavabox.com/how-to-use-blogging-and-linkedin-for-b2b-lead-generation
Views: 377 GuavaBox
*Online Article Marketing Strategies* My Exact Formula For Owning Valuable Real Estate on Google
 
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http://www.kevindohertyonline.com Learn my scientific method for ranking high in Google using the totally free strategy of online article marketing. # Internet Marketing Articles Internet Marketing Articles and Web Promotion resources, marketing ... Two of the most popular methods a company can use for online marketing ... My definition of an Adsense Author: Any author that uses article marketing as a strategy ... www.aj2000.com/ - Cached - Similar - # Article marketing - Wikipedia, the free encyclopedia In paper-print form (as opposed to online forms), article marketing is ... As in traditional forms of media, online article marketing has served the dual ... Background - Online article marketing - Web 2.0 en.wikipedia.org/wiki/Article_marketing - Cached - Similar - # MarketingProfs: Marketing Resources for Marketing Professionals Oct 1, 2009 ... One source for online marketing resources, marketing articles, ... that covers trends in B2B marketing strategies and spending in 2009 and a ... www.marketingprofs.com/ - 10 hours ago - Cached - Similar - # Internet-and-Businesses-Online - Internet-Marketing EzineArticles Article marketing is one of the most important components in any Internet marketing strategy. Many people think that it is not worth the time it takes to ... ezinearticles.com/?cat=Internet-and...Online...Marketing - Cached - Similar - # Article Marketing Strategies - A Recipe For Online Success Article Marketing Strategies - A Recipe For Online Success. ezinearticles.com/?Article-Marketing-Strategies...Online... - Cached - Similar -
Views: 587 BoundlessPotential1
𝗕𝟮𝗕 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝘀 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 🐨 🇦🇺
 
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http://bit.ly/linkedinadvancedwebinartt B2B Sales Leads Australia 0:23 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 statistics on LinkedIn. 1:29 Here are 𝗺𝗼𝗿𝗲 statistics about LinkedIn. 1:50 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝘀 2:29 How to 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 your LinkedIn profile. 4:35 Trevor Turnbull's B2B Sales Leads 𝗹𝗲𝘀𝘀𝗼𝗻𝘀. 5:04 𝗪𝗵𝗼 will 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 from Trevor's training. 5:28 You will also learn 𝗺𝗼𝗿𝗲 𝗲𝘀𝗼𝘁𝗲𝗿𝗶𝗰 𝘀𝘁𝘂𝗳𝗳. https://youtu.be/dIAK0tEOy2Q This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/183655 𝘙𝘦𝘴𝘰𝘶𝘳𝘤𝘦𝘴: 1. https://www.brandwatch.com/blog/linkedin-statistics/ 2. https://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ 3. https://www.ironpaper.com/webintel/articles/how-effective-is-linkedin-for-b2b-marketing-these-20-stats-say-it-all/
Views: 4 What Is LinkedIn
Driving Traffic Using Articles and Blog Posts
 
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http://ytwizard.com/r/mgXpzk http://ytwizard.com/r/mgXpzk LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales
Views: 3 FreebieCatch
How to 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 B2B 𝘓𝘦𝘢𝘥𝘴 on 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 👍 💪
 
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http://bit.ly/linkedinadvancedwebinartt How to Generate B2B Leads on LinkedIn Do you want to know How to Generate B2B Leads on LinkedIn? This short video will show you how to generate leads without being spammy or coming across as a desperado. This video lesson presumes that you would be an entrepreneur, business owner or manager looking to increase revenues. 0:23 First, let’s have a look at some demographic statistics on LinkedIn. 1:31 Here are marketing statistics about LinkedIn. 1:45 LinkedIn stats on generating leads. 2:24 LinkedIn profile optimization. 4:12 Trevor Turnbull's training lessons. 4:44 Who this training is for. 5:15 Summary of the 7 Step LinkedIn Funnel training. https://youtu.be/H8Jw65f6Ow8 This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/183556 Resources: 1. https://www.brandwatch.com/blog/linkedin-statistics/ 2. https://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ 3. https://www.ironpaper.com/webintel/articles/how-effective-is-linkedin-for-b2b-marketing-these-20-stats-say-it-all/
Views: 15 What Is LinkedIn
B2B Marketing tactics with high closure rates
 
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In B2B marketing, Marketing tactics early in the journey have more effect on closure rates than sales tactics later in the journey (which is why search beats social, blogging beats traditional, and it doesn’t matter what tactics the sales team uses). In this week's blog, Hugh draws from our most recent alignment study, published jointly with Marketo to explain what affect B2B marketing tactics used at key stages of the buyer's journey have on closure rates. We'll also show you how to get the whole report, for free, at the end of this video. In B2B marketing, Marketing tactics early in the journey have more effect on closure rates than sales tactics later in the journey (which is why search beats social, blogging beats traditional, and it doesn’t matter what tactics the sales team uses). What affect do various tactics have on closure rates at each stage of the buyer's journey? If you have listened to some of my recent blogs, you know that in 2005 we published the first of our landmark reports into alignment. What we learned then has shaped much of the debate on the topic of alignment ever since. In 2014 we published the 2013 refresh of the landmark alignment research. What we learned about training, process, automation, structure, tactics, demand generation, measurement and location is going to get the debate started all over again. In this blog I am going to focus on just one chapter from that report. Chapter 9 looks at the effect marketing tactics used at different stages of the buyer's journey have on closure rates. I'll also show you how to get the whole report, for free, at the end of this video Search Beats Social for Finding New Names. Those who use SEO and referrals have the highest MQL closure rates (30% and 27%). Those who use list purchase and social media have the lowest (21% and 19%) Blogging Beats Traditional Positioning Tactics by 40% Those who use blogging and social media have the best MQL closure rates (26% and 25%) Those who use trade shows and advertising have the worst (19% and 18%) Marketers use a wide array of tactics to help potential buyers acknowledge the problem they solve, and Sales carries some of this load. So we've held Marketing under the microscope. Let's now do the same with Sales. What tactics do they use and which generate the best results? In a moment or two I'll show you how to get a full copy of the alignment report. First I'm going to do two things: I'm going to show you what Sales people do to to lift the probability of closure I'm going to invite you to receive more blogs like this. Let's get to the conclusion first. What tactics do they use and which generate the best results? Salespeople use an inconsistent array of tactics to help buyers to clarify their needs. We hold that there is significant opportunity for improvement in closure effectiveness, but could find no data to support this view. Either we are wrong, or few sales practitioners are navigating this stage with great certainty. If you enjoyed this blog, make sure you are subscribed to get either our blog (Funnel Vision comes out twice a week), or our Funnel Vision monthly which is an editor's grab of the best articles from the previous month Go to align.me.com/blog and select one of those options now. You can also subscribe to the YouTube channel to get updates And if you already are, then can I ask you to share this with a colleague? OK, so here's how to get a copy of the alignment report. Go to align.me.com/alignment We'll show you there how you can access the 2014 report, or a webinar I did with the key conclusions a more-recent webinar my partner Brett Bonser did with one of our Funnel Coaches - Charles Besondy or have a complete feast and enjoy them all If you'd like to see if MM's go-to-market planning workshops known as 'Funnel Camp' and 'Funnel Mastery Workshop' would help you to lift the performance of your Sales and Marketing systems, why not speak to your Funnel Coach today? Contact details on the web site. I'll show you how closure rates vary by country next week. But for now, may your funnel be full, and always flowing.
Views: 286 align.me
Increase B2B Sales Using LinkedIn Sales Navigator and CRM Systems
 
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LinkedIn Sales Navigator is a powerful tool that helps B2B sales teams to target, understand, and engage with leads and prospects. It’s a goldmine of useful tools for a sales rep. But if it lives separately from your CRM, its powers remain in a silo. In this youtube video live we look at how new advancements in CRM systems is making this easier and faster for businesses. Want help contact me at https://www.crocodilemarketing.com.au/contact-us Join my marketing mastermind online (free to try) https://mmg.crocodilemarketing.com/ Read more marketing articles @ https://blog.crocodilemarketing.com.au/
Views: 26 David McMahon
Heidi Cohen 2015 B2B Marketing Predictions
 
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To read more predictions go to http://backbonemedia.com/2015 Align your content and social media marketing strategies with your existing business strategies. The reason I predict that content and social media strategies will be documented and aligned with business strategies in 2015 is recent data from Content Marketing Institute and MarketingProfs that show that 35% of respondents had a documented content marketing strategy. As a result, they were 62% more likely will be able to achieve better results. Similarly, HubSpot in their State of Inbound found that people who tracked ROI had a 17 times greater ROI just by the fact that they measured it. Therefore, what you need to do for 2015 to improve your B2B marketing is to align your content and social media marketing strategies with your business strategies. This means that you need to have a documented strategy. You need to also know who your customer is by having a well-developed marketing persona. Research by Content Marketing Institute and MarketingProfs show that you needed four personas on average. And lastly, you need to measure what your goals set out so that these metrics help you achieve an ROI by enabling you to understand how you’re generating leads, how you’re generating sales, and how you’re generating profits by taking your sales less your cost. 2015 for B2B marketers will be the year of video. 2015 will be the year of video for B2B marketers. Video is going to be strong because it’s photographs on steroids – and 2013 and 2014 have been years of visual content marketing. Part of the rationale behind moving towards video is the fact that YouTube is the second largest search engine. So that if you want to be found by your prospects and their influencers, you need to be findable on YouTube by having content there. Additionally, video content is an easy way for marketers to get input from their employees and customers who either do not have time to sit down and talk to them to gather well-written out content or who may be afraid to put their ideas in words on paper. And lastly, don’t forget to use multiple platforms for distribution. Just posting a video on your own site will get you limited visibility, so you also want to put it in more than one place – you don’t want it just to be on YouTube, you want to put it on a variety of sites including your own sites as well as other social media platforms. 2015 will be the year of increased use of content curation by B2B marketers. The reason B2B marketers will increase their use of content curation is the following three reasons: 1. Content curation enables you to become a tastemaker. It’s very important because there is the 80/20 rule on social media. You can’t keep crying, “my company, my company, my company” – you need to show a variety of other voices on social media. So curating other articles and other pieces of information makes you much more of a thought-leader and a tastemaker. 2. You’ve got to think the way that Content Marketing Institute did. Joe Pulizzi wrote that they were hiring a new employee for content curation. Why? Because the exact person will help leverage not outside content curation, but to build and extend the use of their existing content via digital asset management. 3. By using curation, it actually helps you by leveraging other people’s audiences. You can see content curation that curates their information, as well as creating new, unique information by gathering people’s opinions. Lee Odden is an expert at doing this. He creates the pre-conference eBooks that garner tens of thousands of views on SlideShare.
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
B2B vs. B2C Websites (Page Laubheimer)
 
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What are the key differences between B2B and B2C websites? Page Laubheimer answers this frequently-asked question at the UX Conference in Atlanta. Page is a User Experience Specialist with Nielsen Norman Group. For more information, please visit https://www.nngroup.com/articles/b2b-vs-b2c/ Visit our site: https://www.nngroup.com/
Views: 2133 NNgroup
Growth Marketing Strategies, Growth Hacking Fundamentals & Secrets for 2017 - Growth Insights #3
 
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Welcome back to Growth Insights! In this video series we will share growth marketing secrets for 2017, growth marketing strategies and growth hacking fundamentals on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH! Every video will contain the latest growth marketing strategies, growth hacking fundamentals, and Growth Hacking Secrets for 2017 that our team and community have come across. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below: 0:14 Adjelly - adjelly.com 0:28 postintelligence.ai 0:45 grademyads.com 1:03 crayon.co as recommended by Stefan 1:25 paperbot.ai 1:36 bot.store by motion.ai 1:47 zest.is 1:57 uigradients.com 2:06 builtbyemblem.com 2:16 Jeff Bazos, CEO of Amazon’s letter to his shareholders: http://www.cnbc.com/2017/04/12/amazon-jeff-bezos-2017-shareholder-letter.html 2:37 Read - “Why 90% of Your Experiments Should Only Last 2 Weeks” blog post http://blog.growthtribe.io/experiments-shouldnt-last-longer-2-weeks/ 2:55 Watch - A/B testing at booking.com https://www.youtube.com/watch?v=_sx5LV23hIE&feature=youtu.be&t=817 3:06 Read - “How Germany’s Otto uses Artificial Intelligence” http://www.economist.com/news/business/21720675-firm-using-algorithm-designed-cern-laboratory-how-germanys-otto-uses 3:35 Read - “I ranked every Intro to Data Science course on the internet, based on thousands of data points” https://tinyurl.com/llkgn5l 3:50 Read all about “Move 37” here https://tinyurl.com/kuhay98 4:20 Read our favourite technical article this week “50 Google Sheets Add-Ons to Supercharge Your Spreadsheets” https://tinyurl.com/mj5juez 4:32 supermetrics.com 4:42 alyien.com 4:47 hotjar.com 5:05 mixpanel.com have just launched their new ‘signal’ feature 5:11 buffer.com 5:28 giphy.com 5:48 LICEcap - the gif creator for PC - Download here: https://licecap.en.softonic.com/ 5:55 Read why you should take your gifs to the next level here: https://tinyurl.com/ktmpsle 6:00 Blog Post: “Growth Hacking Press — The Ultimate Guide” https://tinyurl.com/kfhsvwg 6:13 Buy “Secret Sauce: The Ultimate Growth Hacking Guide” here: https://www.secretsaucenow.com/ 6:20 Watch - “Discover Facebook Spaces, the social VR platform just announced at F8”. https://www.facebook.com/avrjourney/videos/vb.176682839476704/233864370425217/?type=2&theater ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/20VD-bC18g8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 8608 Growth Tribe
How Is B2b Marketing Different From B2c?
 
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How is b2b marketing different from b2c marketing? (stratoserve). Apr 13, 2017 understanding the differences between b2b and b2c marketing. It is true that the cost of a sale for business to market more expensive and typically higher than consumer nov 27, 2013 learn about differences between b2b b2c marketing sales require consultative selling (selling based on understanding client's needs developing relationship trust) sometimes from two step level organization including seller's force distribution. B2c and b2b marketing have similar goals but we're communicating to two very distinct jun 16, 2015 you can take your produce the local farmers' market, where will in other words, must choose between a b2c model apr 26, 2016 first thing consider when thinking about is that groups are motivated by different internal forces. B2c marketing caters more to emotional decision making jan 6, 2017 b2b and b2c marketers also face different challenges. May 31, 2016 a in depth look at what makes b2b and b2c marketing work. What is b2b marketing & how it different from b2c? Handshake. B2b marketing for b2b vsdifferences between b2c & in business systems what do mean? How is different from marketing? 4 differences and ingeniuxconsumer similarities boundlessb2c the dws associates. B2c marketing? Let's dive in and take a look at 4 things that differentiate b2b marketing from mar 20, 2013 is extremely different when you are directly to consumer ( b c or b2c) as opposed another business apr 8, 2014 how b2c Is one of those personal selling vs pull because the low B2b differences techniques balance. Some people think marketing is and whether b2c b2b are two forms of commercial transactions. Googleusercontent search. Key differences between b2b and b2c marketing autopilot blog. To place large orders or negotiate special terms pay different prices to other customers. There is a difference between marketing to business and consumer, believe it or not. While both b2b and b2c marketers struggle with budget constraints, companies are still skeptical of the benefits social media marketing for ultimate goal marketing, while has different goals apr 28, 2017 what core differences between vs. Marketing focuses on the company and marketing to different people within b2c b2b objectives both reflect fundamental principles of aspects promotional mix can be easily personalized due sales prospects are very from. His articles on marketing, technology and distance running have appeared in magazines such whom you sell to makes a difference what marketing methods are effective. 10 differences between b2c and b2b marketing hubspot blog. Differences between b2c and b2b social media marketingb2c marketing what's different? Bluleadz. B2c sales are usually direct to the consumer or involve a retailer feb 7, 2017 b2b and b2c marketers driven by different factors. B2b sales prospects are found in small vertical markets require consultative selling and aug 11, 2015 b2b marketing caters to buyers who
Views: 7 Your Question I
New Secrets of LinkedIn Marketing w/ Brynne Tillman
 
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Brynne Tillman of PeopleLinx and Mark Fidelman of Fanatics Media http://bit.ly/1OAawrf discuss tips, tricks and secrets of LinkedIn marketing. visit http://www.peoplelinx.com to learn more ****************************************************** Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://www.fanaticsmedia.com ******************************************************* Our Best Practices Guides: Influencer Marketing Contact Us: http://www.fanaticsmedia.com/influencer-marketing-contact-us Influencer Checklist: http://www.fanaticsmedia.com/influencer-campaign-checklist Webinar Guide: http://www.fanaticsmedia.com/free-webinar-guide Small Business Marketing Bible: http://www.fanaticsmedia.com/small-business-marketing-bible ********************************************************** Find us on Social Media Twitter: http://www.twitter.com/markfidelman LinkedIn: http://www.linkedin.com/fidelman Websites http://www.fanaticsmedia.com (digital marketing and ecommerce http://www.evolvesinc.com for influencer marketing Instagram: http://www.instagram.com/markfidelman Community Link http://www.fanaticsmedia.com/fandamonium or http://fanatics.influitive.com/users/sign_up ------------------------------------------------------------- -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 5517 Fanatics Media
In business to business marketing what type of content would your market like to read about?
 
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In the B2B lead generation video series, this is the 51st video. Please visit http://bit.ly/1115ZmG to get your free report on the best method for business lead generation. Content is king. I'm sure you've heard this expression many times. In the B2B world, content truly is king. You need content on your site for many reasons, but mostly so Google let's people find you, and then you can engage people, once they do find your website, and keep on your website. There are three major types of content. And there are a number of methods for presenting content. Watch the video to see the types of content, and the myriad ways you can present it. http://www.b2bbusinesscoach.com/blog/what-type-of-content-would-your-market-like-to-read-about All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales. Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company's sales success. Be sure to "like" this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions. Please leave your comments about this video, and all of the videos, below.
Views: 41 Ian Dainty
Content Marketing Strategy To Help You Stay Consistent With Posting Daily Content
 
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content marketing strategy, content marketing, content strategy, marketing, content, content marketing tips, digital marketing, online marketing, blogging, writing, seo, small business marketing, content marketing 2017, content marketing strategy 2017, google, what is content marketing, websites, content marketing 101, google search (website), small business, how to, linkedin, content plan, adam erhart, growth hacking, marketing strategy, web marketing, research, content marketing plan, b2b content marketing, content marketing (industry), business, branded content, keyword research, garyvee, content marketing institute, desing thinking, upgrad, dm, online digital marketing course, online content marketing course, content marketing course, social media, modern marketing show, blog tools, social media marketing, facebook, twitter, pinterest, content marketing tools, google plus, athens, ga, marketing tools, planners, content plans, content planners, upgrad blog, marketing research, how to use content marketing, how to create content marketing, user-generated content, how to market your business, digital marketing (industry), digital marketing strategy, seo content, website content, content development, freelance writers, what is content marketing?, upgrad digital marketing program, giving your best work away for free as a content marketing strategy, entrepreneurship, upgrad content marketing, working for free, gary vaynerchuk, #askgaryvee, digital marketer, marketing blog, content tools, ways to make money online, joe pulizzi, marketing conference, content strategy 2015, news content strategy, enterprise marketing team, google small business, sem, competitive analysis, competitor analysis, internet marketing, tool, software, semrush, ppc, planning, 500 startups, existing content, edit content, position tracking, site audit, organic, organic traffic, traffic, how to create a content strategy that actually drives organic traffic, content strategist, content marketing agency, marketing content, writing online content, design thinking, what is content strategy?, content strategy guide, the discipline of content strategy, content marketing strategy advice & tactics, content strategy & storytelling, content strategy resources, building a content strategy, inbound marketing, content marketing tutorial, roberto blake, digital deepak, content marketing world, cleveland, ohio, #cmworld, neil patel, content marketing goals, content marketing roi, b2c, business to consumer, business marketing, small business (industry), 2017 content trends, extract value from content, content strategy 2017, marketing team of the future, hybrid marketing team, jason miller, jason miller linkedin, c3 2017, conductor, conductor c3, linkedin marketing solutions, b2b marketing, b2b marketing tips, content marketing trends, tips, mark schaefer, fanatics media, content marketing strategy t, content marketing tips and tricks, top content marketing, the coca cola company, content 2020, content excellence, jonathan mildenhall, cannes lions 2011, cognitive media, rsa animate, animate, coke, sprite, fanta, dynamic storytelling, scribing, animated scribing, whiteboard animations, animated presentation, content marketing fundamentals, content marketing plan template, creating a content management system, creating a content strategy, content creation Connect with me on other Social Media Channels:- Follow me on FB: https://www.facebook.com/chiara.francica Join my FB Group: http://chiarafrancica.com/bitcoin-fb-group Email: [email protected] Insta/ Snapchat ID: digitalbrunette . Content Marketing Strategy Content Strategy content marketing strategy content marketing content strategy content marketing tips digital marketing online marketing small business marketing content marketing 2017 content marketing strategy 2017 what is content marketing content marketing 101
Views: 217 Chiara Francica

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