Search results “Customer focus in small business”
Small Businesses Must Focus On Customer Experience
If you're a small business with a moderate to bad Yelp review you should take the time to walk through your customer experience. Just because you're a small business doesn't mean you aren't held to high standards of quality. Take a minute to consider my thoughts on why small businesses must take customer experience just as seriously as big businesses. BLAKE'S TAKE Blake's Take features content on customer experience and includes regularly updated educational content. My goal is to help educate subscribers on how customer experience is changing. Themes such as innovation in customer experience, customer engagement, social customer service, marketing and content are all going to be covered here so make sure to subscribe! WHO IS BLAKE? Blake Morgan is a customer experience adviser that has worked with Intel, Verizon Wireless, Verizon, Newmark Knight Frank Retail, One Medical, Misfit Wearables (Shine), Pega Systems, Clarabridge, Zendesk, Sparkcentral, Sukhis Indian Food, Curry Up Now and more. She was recognized by ICMI as a top 50 thought leader for 2015. Facebook: https://www.facebook.com/CustomerExperienceBlake/ Twitter: https://twitter.com/BlakeMichelleM Website: www.blakemichellemorgan.com YouTube Channel: http://www.youtube.com/c/BlakeMorganCustExp Newsletter: http://eepurl.com/bwGzEn
Views: 761 Blake Morgan
Customer Obsession - Finance Solutions for a Customer Focused Company
Take your company to the next level by focusing on your number one priority, your customers. Become "Customer Obsessed" by sharing customer insights across all departments, starting with Finance. Finance should be providing customer data that will inform company strategy and growth initiatives. This video highlights the ROI of being customer focused, and the benefits of making customer data easily accessible. For more information on how Dun & Bradstreet's Finance tools can help drive growth within your company, visit our website: https://www.dnb.co.uk/solutions/finance-and-risk-management/enterprise-wide-data-strategy-solutions.html Follow up on Dub & Bradstreet corporate compliance news here: Facebook: https://www.facebook.com/DunBradstreet/ Twitter: https://twitter.com/dnbus LinkedIn: https://www.linkedin.com/company/2385/ Instagram: https://www.instagram.com/dunbradstreet/ Google+: https://plus.google.com/+DnbGlobal Category
Views: 308 Dun & Bradstreet
Creating a Customer-Centric Business
Ranjay Gulati, Harvard Business School professor and author of "Reorganize for Resilience: Putting Customers at the Center of Your Business," on how to deliver what customers really want.
Now is the Opportunity for Small Companies, Focus on Your Customers Jack Ma Advice -~-~~-~~~-~~-~- Please watch: "KNOW THE GAME YOU ARE IN" https://www.youtube.com/watch?v=uTv31WtH-O8 -~-~~-~~~-~~-~-
Views: 701 Dose_of Success
Customer Service Vs. Customer Experience
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/customer-service-vs-customer-experience Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Customer service vs. customer experience; Do you know the difference? One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business. #1: Fast - 0:38 #2: Quality - 0:49 #3: Cheap - 0:57 #4: Luxury - 1:10 #5: User Friendly - 1:23 #6: Customer Service - 1:38 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 682216 Valuetainment
The Convenience Question: How easy am I to do business with? - CX Lesson
Shep Hyken discusses a way to improve upon greatness by asking your customers one question to improve your convenience. Go to https://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Over the years I’ve taught a concept I refer to as the One Thing Question. This is a very simple question to use in a survey as a follow-up to the simple survey question, like the Net Promoter Score question (NPS). For those that may not be familiar with the NPS survey question, it is simply this: On a scale of zero to ten, what is the likelihood that you would recommend us to a friend, colleague or family member. This simple question gives you an idea if your organization did well enough for the customer to recommend you. The follow-up question is this: Is there one thing you can think of that would make doing business with us better? The idea is that if you have a number of customers suggesting the same “one thing,” you need to pay attention. And, if the ideas are coming from the customers giving you high ratings, then the suggestions are giving you the opportunity to improve on greatness. So, here’s a twist on the typical one thing question. Let’s assume you are customer focused and your organization is providing a level of customer service that earns consistent high scores. Where can you go from here? In addition to the great service, be easy and convenient to do business with. That’s the subject of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty. This is the next level of customer service. So, the twist on the one thing question is this: Is there one thing you can suggest that would make doing business with us easier or more convenient? Some companies make convenience part of, if not all of, their value proposition. They know it separates them from their competition. Huntington Bank has extended hours for their customers, so they can bank after normal business hours and on weekends. CLEAR provides a solution to the frequent traveler that hates waiting in security lines in the airport. Walmart has strategically placed their stores so that 90% of people in the US are less than 10 minutes from a Walmart. Restaurants that choose to use the NoWait app lets their guests add their names to the waiting list at a busy restaurant and time their arrival so that when they show up they are near the top of the list. So, what one thing (or more) can you do to be more convenient for your customers? Come up with the answer and you may get more business from your existing customers and steal away customers from your competition. This video will answer the following and much more: What can you do to improve customer service? What one thing can you do to increase customer retention? What can you do in addition to asking for feedback? How do I get feedback from customers? What can you do to create a better customer experience? How can i be more convenient? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXVIII, Shep Hyken)
Views: 451 Shep Hyken
John Moodie Customer Service vs Customer Focus
http://www.johnmoodie.com.au John Moodie discusses the difference between Customer Service and Customer Focus and how being focused on your customers is more effective.
Views: 218 johnmoodieechelon
Customer Focus in Marketing
http://indigoocean.org/whats-point-view Customer focus is the key to successful marketing. No one cares about the process of how you deliver your services or create your products. They want to know what's in it for them. My putting your customer first, you will be grabbing their attention and increasing your chances of making the sale. In that way, marketing with a customer centric approach is really a form of customer centric selling. This customer focus video introduces you to the principles of customer centric marketing found at http://indigoocean.org/whats-point-view on the Success Blog for introvert entrepreneurs.
How to give great customer service: The L.A.S.T. method
http://www.engvid.com/ Do you work in customer service? What do you do when your customer has a problem? In this video, I will teach you how to give great customer service. You will learn many polite expressions you can use with your customers. I will explain the Listen, Apologize, Solve, and Thank (L.A.S.T) method, which will help your performance at any customer service job. I'll also give you my customer service tips for dealing with an angry customer. After this video, watch Rebecca's video about phone customer service: https://www.youtube.com/watch?v=KBSrZYXkkyE Take the quiz at http://www.engvid.com/how-to-give-great-customer-service-the-last-method/ TRANSCRIPT Hello. My name is Emma, and in today's video I am going to teach you a very, very important thing for customer service. I used to work in customer service, and this is actually one of the most important things I learned, and this is called the L-A-S-T or LAST approach. So, to get started, let's talk a little bit about: What is customer service? So, customer service is when you have customers, of course, and you're trying to make your customers as comfortable and happy as possible. You're also trying to meet their needs and expectations, and solve any problems or situations that they might have. So, customer service is a huge category. There's many, many different jobs where you use customer service. If you work in a hotel, for example, as a clerk, you know, in the lobby, as a bellhop, you will be using customer service. If you work at a restaurant as a server, you'll be using customer service, or as a hostess. If you're the manager of a store, you'll be using customer service. If you work in a business or even in a hospital, you'll be using customer service. So, pretty much any time you're dealing with people from the public and they're customers and you're trying to help them, you're doing customer service. So, there are many different problems that a customer might have. What are some examples of some problems? Can you think of anything, a problem a customer might have? Maybe somebody charged them too much for something, maybe they're in a store and the lineups are too long, maybe a customer is at a hotel and they're very unhappy because the Wi-Fi isn't working or their bed's uncomfortable. So, there's so many different problems customers might have at different types of businesses. In this video what I'm going to teach you is: What do you do when a customer has a problem? Okay? So, a very easy thing to do when a customer has a problem is called the LAST approach. "LAST", what does it stand for? Well, if a customer has a problem, the first thing you should do is listen to their problem, the next thing you should do is apologize, solve their problem, and thank them. So: Listen, Apologize, Solve, and Thank. We're going to look at expressions we use to show we're listening, expressions to apologize, expressions that can help us solve problems, and expressions to thank customers. Okay, so the first step when a customer has a problem is to listen. So, the first thing you should do is find out what the problem is. You can ask them: "What seems to be the problem?" or "How can I help you?" Okay? Once they start explaining what the problem is, very important that you look like you're actually listening and that you do listen. Okay? So, you shouldn't look at your watch: "Mm-hmm. Mm-hmm." Okay? That's a bad idea. You shouldn't look at the sky: "Uh, when is this person going to stop talking?" Okay? You shouldn't roll your eyes. Okay? No, no, no. You need to show that you actually care about what the customer is saying. So, showing you're listening is very important. You can repeat back to the customer what they're saying to show that you understand and to make sure that you did understand. So: "So what you're saying is, you know, there's no hot water in this hotel.", "So what you're saying is the Wi-Fi's not working and you're not happy with that." Okay? These are some examples. "So what you're saying is _________." You can also say: "Let me get this right..." "Let me get this right, what you're saying is that, you know, there's a problem at your table.", "What you're saying is that you've been waiting for your food for a really long time." So it's important to show that you are listening and you acknowledge what they have said. Okay. Now, sometimes with customer service you get a customer who's very angry, and maybe they start swearing, they start using very bad language. Okay? So if this happens, very important that you don't get upset. Okay? When this happened to me in the past, I would actually pretend to be a computer. I would not take anything personally. I would just smile and pretend to be a computer, and that's how I got through angry customers. So, if the person is rude... You know, it's not right if somebody is saying something rude to you, if they're swearing at you, or they're making you feel uncomfortable. So, be polite. Okay?
How to get more customer- tamil, How to market a business tamil
5 tips to get more customer for your business - Tamil
Views: 42930 Viyabari
How To Build A Customer Focused Brand - BBS EP#66
There are certain business concepts that are difficult to understand. Branding is one of these ideas. It is crucial to have a brand tailored specifically to your customers’ needs, but developing this brand can be easier said than done. While it is important to consult a branding professional when building your small business brand, you ultimately understand your business and your customers in a way that no outsider ever can. Here are five steps to building a solid, customer-focused brand that your market won’t be able to resist. Read the full article at https://www.spellbrand.com/building-a-customer-focused-brand ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Customer Focus   Athletica - Profitable Growth with Epicor ERP
Epicor Platinum Partner, Six S Partners, discusses customer Athletica and how they have benefited from ERP and achieved profitable growth.
Views: 24 John Preiditsch
How to give a customer focused presentation
Understanding how to give a customer focused presentation.
Views: 123 Jeffrey Lush
10 Reasons WHY Your Customers Do Business with You
Shep Hyken, Author, Customer Service & Experience Expert, & Speaker shares ten reasons why your customers choose to do business with you. If you enjoyed this video - you'll love my newest book The Convenience Revolution which you can find here: https://hyken.com/online-store/the-convenience-revolution/ “People don’t buy what you do; they buy why you do it.” That quote comes from Simon Sinek, author of the book, Start with Why. This quote makes me think about the different reasons behind why a customer chooses to do business with a company. There are plenty of them to consider, so I put together a short list of some of these Whys: 1. Price: Let’s get this one out of the way first. Some people choose price as a primary reason. Those companies that get customers because of low price will lose those customers when someone else has a lower price. The loyalty to the company is because of price, not the company. 2. Convenience: Who doesn’t want an easy and frictionless experience? And, people are often willing to pay a higher price if the experience is convenient. 3. Customer service: You love the way they treat you. Employees are friendly, knowledgeable, and quick to respond. They are there to take care of you, and in turn, you take care of them… by doing business with them. 4. The culture: This is the kind of organization you want to be affiliated with. Your values are congruent with theirs. 5. A Cause: You believe in what they believe in. At some level, this ties into culture and values, but this is more about giving back and community involvement. It can be a charity or any other cause that is important to you; everything from saving elephants to curing world hunger. 6. Trust: You trust them. They do what they say, every time. If you don’t trust the organization, you probably wouldn’t be doing business with them anyway. 7. Reputation: You’ve heard good things. Maybe it’s comments from friends or colleagues at work. Or, maybe there are plenty of reviews that can confirm this is a good company. Reputation is a big part of the decision. 8. Consistency: This ties in with trust and reputation. Outside of lying, if there is something that erodes trust quicker than anything, it’s a lack of consistency. You want customers to use the word “always” to describe their experience with you. “They are always friendly, knowledgeable, helpful…” You get the idea. 9. The Way: The way they do business: This is about their process, policies, the hours they are open, their location and more. It is really about their operation. These are very tangible reasons. These may get a customer in the door, but many of the other reasons are why customers choose to come back. 10. The Why: Let’s end where we started, with Simon Sinek’s quote. All of these reasons (and more) may contribute to the decision of why a customer chooses one company over another. When you figure out a customer’s Why and can scale it to meet the reasons and needs of a larger group, you connect on another level that brings customers back, again and again. This video will answer the following and much more: How can I create customer loyalty? How can I create trust with customers? What can I do to get loyal customers? Why do my customers choose to do business with me? How can I increase customer retention? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXIX, Shep Hyken)
Views: 624 Shep Hyken
Marketing Strategies - Focus on your customer experience!
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Hi Evan I came across your channel yesterday and I have been mesmerised and hooked ever since. I would really appreciate your advise and guidance on how I need to proceed with my small business; it feels weird saying small business as the idea originally came about as I couldn't find what I was looking for in my local area and so I came up with the idea of organising aerobic classes with moves and music from the Caribbean (Soca & Reggae). As a mum of two I don't have much time on my hands to go partying or to workout so I figured the combination of the two would be a fantastic ideas and mothers/women could nip out for an hour on a Sunday and get their fill of fun and fitness and hear the cultural music we all enjoy. So I invested a few hundred pounds in a venue and an instructor, I got my website up and running and started promoting on Facebook and by leafleting in the location of the class. The class was well received and I got a decent number of clients who paid for the 6 week block of classes in advance. The ladies love the class, the workout is fantastic and my instructor is amazing. We are half way through a second round of classes and plan to have another block in November with an additional day due to customer demand. The instructor and I have seen that we can turn this into a business and we have actually seen how we can take this forward we want to get the workout licensed and franchises out the brand to instructors -- Obviously that is a little way off...But that is our goal But I am currently struggling with how I promote and market the classes without eating in money we don't have at the moment -- We are obviously working for free and are breaking even at the moment, but I don't want to stagnate and stay at the same place with the same number of ladies and not get the exposure we need. I am a working mother and would love nothing more than to be in a position where I work full time for myself, organising, promoting and making a success of something which has health and fun benefits rolled into one. I really think that everyone can benefit from my idea -- The ladies who attend get a fantastic workout, they get that "me time" which is often missing from the lives of busy mums, they get to socialise and build relationships with the other ladies they see week in and week out and eventually the instructors who teach our programme will have career development and the opportunity to make a success of their own venture through our brand. I work in Project Management at the moment and I truly think I can apply the skills and experience I have gained and apply it to our business as I am not happy working a 9-5 and feel constantly tired and unable to have the family life I dream of having -- I love organising things and my business partner is a qualified personal trainer who knows her stuff on the studio floor but does not have the time to do the back office stuff which I love, so I think we make the perfect team. Help me please I really, really want to get this thing off the ground and make a huge success of it -- But I cant continue to pay for expensive radio ads and newspaper ads and not seeing much if any return...Maybe the methods I have chosen are costly mistakes and there is clearly a better way to go about it. I am sooooo excited to hear what you think and what you recommend I do. Thank you so much for reading this -- I truly appreciate your time. Chelena Peart"
Views: 235 Evan Carmichael
The platform economy is a big opportunity for small business owners
It's a platform economy! Small business owners can user this as an opportunity. Find out how! Subscribe to my youtube channel: https://www.youtube.com/subscription_center?add_user=stevenvanbelleghem More about Steven Steven is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award of 'Best Marketing Book of 2015'. Over 85,000 copies of his books were sold. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School. Subscribe to my youtube channel: https://www.youtube.com/subscription_center?add_user=stevenvanbelleghem Follow me on these other channels as well: Twitter: @StevenVBe Snapchat: StevenVBe Instagram: @Stevenvanbelleghem For all details, check www.stevenvanbelleghem.com
Views: 2561 Steven Van Belleghem
sales strategies for small business, how to get more customers?
sales strategies for small business, how to get more customers? Sales are the name of the game if you run your own business. But being good at selling is rarely the sole reason for entrepreneurial success; passion, expertise and the desire to be your own boss are usually the main drivers. The truth is that selling is often one of the most difficult aspects of the job for small business owners. Having a sales strategy will help to focus your attention and ensure you're making the most of every opportunity. Sales techniques Improving your sales starts with having confidence in what you have to offer and understanding the needs of your customers. This applies whether you're selling products to a wide customer base or pitching to win just a few key contracts in your sector. Having a plan is essential. You'll need to identify prospects, create a sales forecast, generate leads and convert those leads into sales. If you rely on a few key customers, it's worth brushing up on your presentation, pitching and negotiation skills. You'll also need to master the art of networking to make new connections. It’s important to consider the platforms you’ll use to sell your products and services. Depending on the industry within which you operate, face-to-face selling may no longer be required, with an emphasis placed instead on remote product demonstrations and video conferencing. Sales support If you're selling to a wider audience, you'll need to manage the process so that potential sales don't slip through the net. A customer relationship management (CRM) system is an essential tool that will help you keep on top of the status of leads. It'll flag up prospects and help you manage existing customer relationships so that you are maximising their potential. As your business grows, you may delegate the day-to-day job of selling to dedicated sales staff while you get on with driving the business forward. To get the best out of your sales team you'll need to set goals, communicate regularly, listen to their feedback, offer motivation and provide any necessary training and support.
Frugi win Best Customer Focus at the Cornwall Business Awards
Frugi's not just about scrummy organic clothes...it's about looking after our fab customers too!! Here's Kurt and Dom collecting the award for Customer Focus at the Cornwall Business Awards in 2011. Yay!
JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS #jackma Ma Yun, born September 10, 1964), known professionally as Jack Ma, is a Chinese business magnate who is the founder and executive chairman of Alibaba Group, a family of successful Internet-based businesses. He is the first mainland Chinese entrepreneur to appear on the cover of Forbes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. 1)This video has no negative impact on the original works 2)This video is also for teaching and inspirational purposes. 3)It is not transformative in nature. Law Of Attraction Coaching does not own the rights to these images, videos and audio files. They have, in accordance with fair use, been repurposed with the intent of educating and motivate others. However, if any content owners would like their images removed, please contact us by email at [email protected]
Social Media: What You Need to Know as a Small Business
Social media is a tricky thing for small business. Do you spend time and valuable energy endulging in social media to promote your business? Or, can you afford to ignore it? We chip away at the social media topic to help small businesses.
Views: 37 Customer Focus
Business networking and customer focus are pivotal to your recession business strategy
In a recession, perhaps more than any other time, a solid financial strategy and energetic business networking have the potential to turn your business around. That is because the beauty of business networking is that you leverage great results, across all areas of business, at very little cost. Join now to get free access to tips, advice and know how from the world's top business experts - direct from your desktop. There are hundreds of shows like the one you've just seen. Tap into the combined experience of dozens of world leading experts and thousands of other business people. There are also low risk, results based options if you're looking for more help. Sign up today. To find out more and to join yourBusinessChannel go to http://www.ybc.tv
Views: 135 yBC.tv
How To Write a Business Plan To Start Your Own Business
Start Your Own Business by Writing Business Plan. How to write a successful business plan for successful startups. Step By Step - How to write a business plan an effectively for starting your own business. Watch 11 Elements of Sample Business Plan - https://www.youtube.com/watch?v=i1b0_UdeOTI TOP 10 TIPS Before Starting Your OWN BUSINESS : https://youtu.be/wxyGeUkPYFM Join our Young Entrepreneurs Forum - http://www.youngentrepreneursforum.com/ #youngentrepreneursforum Do you need a business plan for successful startups in India, USA, UK & Canada. Starting an own business needs working plan which compiles some important details about product & company. Problem Solving Skills To Start a Small Business - https://www.youtube.com/watch?v=I9Ho3jFvq6I #startsmallbusiness 9 Steps For Writing a Business Plan - Required Steps to Write a Business Plan for your company or service. Step 1 - Define your vision 1:16 Step 2 - Set your goals and objectives for the business 1:50 Step 3 - Define your Unique Selling Proposition 2:29 Step 4 - Know your market 3:02 Step 5 - Know your customer 3:57 Step 6 - Research the demand for your business 4:47 Step 7 - Set your marketing goals 5:52 Step 8 - Define your marketing strategy 6:38 Step 9 - Take Action! 7:20 These all Steps are very important while you are writing a business plan for starting your own business. Life of Riley by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400054 Artist: http://incompetech.com/ You must have to focus on Idea, Product,Strategy,Team, Marketing and Profit while you are writing business plan for your successful stratups.
Views: 1590746 Young Entrepreneurs Forum
Amazon CEO: Focus on customer is key
Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 101106 CNN
Small Business Marketing Tips from Marketing Edge: Research Customer Needs
This session from Marketing Edge explains how research must be conducted to properly understand your customers' needs and how small businesses can afford to do this.
Views: 219 Beth Goldstein
MEED- Gulf Capital SME Awards - Customer Focus of the Year
Hear Patricia O'Sullivan, MD & Owner, PROTRAINING on receiving the award. To watch the Gulf Capital SME Awards Highlights click here http://www.youtube.com/watch?v=RGU7djYZNxw
How to Personalize Your Customer's Buying Experience - Atlanta Small Biz Network - Blake Morgan
Watch my interview on personalized customer experience for small business with the Atlanta Small Biz Network. Personalization is everything for customer experience, and small businesses must provide this superior service as well. For the full article visit myasbn.com at https://www.myasbn.com/small-business/customer-experience/personalize-customers-buying-experience-blake-morgan-customer-experience-futurist/
Views: 627 Blake Morgan
Growing Your Ecommerce Business. Focus on the Customer Experience. The Humm Episode 5
Welcome to our 5th episode of The Humm! Sally and Kevin discuss e-commerce businesses, some tips on getting more awareness and sales. Other topics today? Hoverboards and neck injuries. What do you think of this episode? Please share your thoughts in the comments about your e-commerce business, hoverboards, neck injuries or something for Kevin and Sally. We want your feedback! Snapchat: LuccaAllaModa Facebook: https://www.facebook.com/luccaam Twitter: https://twitter.com/luccaallamoda Instagram: https://www.instagram.com/luccaallamoda/ LinkedIn: https://www.linkedin.com/company/lucca-alla-moda
Views: 920 LuccaAM
How to Start A Consulting Business
Read the FULL conversation that created this post here - http://covetedconsultant.com/how-to-start-a-consulting-business He said... I am just starting my own consultant business and in researching, thinking about, and crafting my sales strategy I came across your 25k email campaign blog post. Really good stuff my man! Until now, the cornerstone piece of my sales strategy is a comprehensive questionnaire that I send out to a potential client during the sales process. The assessment is a complete look at the business and asks probative questions that uncover in which areas is the business doing well and in which areas can the business improve and optimize right away. The sections of the questionnaire include the background of the owner, the background of the business, the past sales, the client base, and every traditional and online marketing pillar out there (SEO, PPC, email, social, affiliates, strategic partners, customer referrals, analytics, video, mobile marketing, competitive intelligence etc.) Do you have a process like this where a client fills out a questionnaire about their business? Why or why not. If you did have an effective assessment that helped the client gain clarity on their business and see your value to help them grow, where would you put in in your e-mail sales process? I said...I'm really glad to hear you found value in the 25k email campaign post. In regards to your question about questionnaire/assessment forms...yes I use them. I think they are very important. If at all possible, I suggest you ask the prospect to complete the form before the free consultation. Here is the simplest way I know how to do it: Have your follow-up sequence explain the benefits with each message leading to a questionnaire. Sample flow: Run ad -- free consult registration page -- 1st big benefit of your service (link to questionnaire) -- 2nd big benefit of your service (link to questionnaire) -- 3rd big benefit of your service (link to questionnaire) -- 4th big benefit of your service (link to questionnaire) -- 5th big benefit of your service (link to questionnaire) Each follow-up can be a video, blog post, or just a well-explained email. The important part is to focus on the benefit (what they get) instead of your service (what you do). And that started a GREAT conversation. Be sure to check it out. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant/free Visit the full Website here: http://www.CovetedConsultant.com/free https://youtu.be/Yyi7v56SUoQ
Views: 204232 CovetedConsultant
How Small Businesses Can Have a Big Online Presence
As a distributor, your online presence can have a broad reach, and when built successfully it can spread brand awareness, gain you fans, leads, customers and ultimately revenue. Not sure where to start? Watch this recorded webinar to learn how to build your online presence effectively.
Views: 65 Customer Focus
Business Management & Customer Service : About Performance Management Training Programs
Performance management training programs are essential for building a team environment, and they should focus on creating management that is respected, dependable, approachable and focused. Help pass on the success and values of a business through management training with insight from a business consultant in this free video on running a small business. Expert: Helen Vella Contact: www.vellaandassociated.com Bio: Helen Vella has worked in the corporate world for more than 25 years, and with this experience, set up her own business more than eight years ago in the United Kingdom. Filmmaker: Suzie Vigoin
Views: 468 eHow
B2B Marketing: How Cisco transformed marketing strategy to focus on customer needs
Leading up to Lead Gen Summit 2013 - http://bit.ly/LeadGenSanFran - we're sharing this video replay from B2B Summit 2012. In this excerpt, Karyn Scott, Director of Enterprise Marketing at Cisco, underscores the importance of identifying customers and their goals to strategize marketing around customer motivations. In identifying their audience, the team had to completely rebuild their strategy to create a relevant sale. You can view the full, free video replay of Karyn's session in the MarketingSherpa video archives -- http://www.marketingsherpa.com/video
Views: 7760 MarketingSherpa
Improve your customer service by improving your customer's perception for small business
Learn how you can create the right perception for your business through your customer's eyes and ears. You can improve your sales by improving your customer service. Tom Borg is a business expert who works with small, mid-size and companies profitably improve customer acquisition and retention He helps these businesses achieve these objectives through his use of speaking, consulting, coaching, video and professional writing. He works with the management, team leaders and team members to develop their performance potential. In 1982 Tom founded Tom Borg Consulting, LLC and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with fewer than 50 employees. Some of his clients includes organizations such as, Automotive Industry Action Group, Chrysler Corporation, Ford Motor Company, General Motors Corporation, Quicken Loans, National Roofing Council, Rofin-Sinar, Evans Distribution Systems, Detroit Metropolitan Airport, Eastern Michigan University, Walbridge Aldinger, Detroit-Windsor Tunnel, National Association of Accountants, Pulte Homes and many small businesses and other organizations. Over the span of his speaking career, Tom has trained thousands of his program participants in Canada, Saudi Arabia and throughout the United States. He is author of the books: • Making Service Count • How to Keep a Positive Attitude in a Sometimes Negative World. • The 5 Biggest Customer Service Mistakes Small Business Owners Make He is author of the special reports entitled: • The 13 Fatal Mistakes Small Business Owners Make and How to Avoid Them • How to Profitably Attract & Retain More Customers for Your Small Business He is the author and producer of the customer service video training system for 16-24 year old employees entitled: Simple Strategies for Customer Service He has been featured on Murray Feldman’s WWJ 950, appeared on Michigan Entrepreneur TV, the Small Business Association of Michigan radio show and many other local radio and television shows. His articles have been published in 47 countries and have appeared in publications such as Crain’s Detroit Business, the Detroit Free Press, and he has had articles or been featured in national publications such as the Service Edge, Marketing for Success, Customer Service Manager Magazine, Corp Detroit Magazine, Office Line Magazine, Entrepreneur Magazine, Reuters Magazine, Landsculpture Magazine, Green Industry Pros magazine, the Michigan Retailer magazine and the Small Business Association of Michigan’s bimonthly Focus magazine and is a regular contributor to their blog. Tom is a member of the Small Business Association of MI and the National Speakers Association. He has served on the board of directors for the YMCA of Metropolitan Detroit and for the Eastern Michigan University’s Alumni Association. He has a Bachelor’s Degree in Administration and a Master’s Degree in Educational Leadership from Eastern Michigan University. You can reach Tom at: 734-404-5909, email him at: [email protected] or visit his website at www.TomBorgConsulting.com
Views: 1384 Tom Borg
Promotional Business Marketing Videos For Small Businesses
Call: (857) 201-5987 - Contact: http://kibbsmarketing.com - Promotional Business Marketing Videos For Small Businesses. ---------------------------------------- CLICK HERE: http:kibbsmarketing.com ---------------------------------------- More Information about Promotional Business Marketing Videos For Small Businesses: 3 ways small businesses can use video marketing - Mashable mashable.com/2015/04/02/video-marketing-small-business/ Mar 6, 2012 - Videos are inexpensive to produce and central to a small business' ... From Draper to Stark: 4 ways open marketing makes companies smarter .... viral photos and videos, 2015 is the veritable heyday of self-promotion. Small Business Marketing Videos | Professional Small Business ... https://www.smartshoot.com/small-business-marketing-videos Learn about Small Business Marketing Video styles, Small Business ... Small businesses usually specialize in a particular product or service and need a custom ... Promotional Business Marketing Videos For Small Businesses ... ? 1:56 https://www.youtube.com/watch?v=d-GSkw7AnJQ 3 days ago - Uploaded by Digital Marketing http://videocashconsole.com/video/245039104/local-online-business-video-marketing-for-businesses. 3 Ways To Create An Incredible Video For Your Small Business https://bigmouthmarketing.co/3-ways-to-create-an-incredible-video-for-your-small-b... Dec 20, 2012 - 3 Ways To Create An Incredible Video For Your Small Business ... However I have finished my first promotional video. .... at Online Marketing; SGT Volkin on Why Social Media Marketing Does Not Work for Small Businesses ... How To Make A Great Marketing Video For Your Company In Minutes www.forbes.com/.../how-to-make-a-great-marketing-video-for-your-company-in-min... May 23, 2016 - How To Make A Great Marketing Video For Your Company In Minut Social media marketing - Wikipedia https://en.wikipedia.org/wiki/Social_media_marketing Social media marketing is the use of social media platforms and websites to promote a product ... Companies address a range stakeholders through social media marketing .... Mobile video revenue consists of pay-per-view downloads, advertising, and .... Small businesses also use social networking sites as a promotional ... Marketing - Wikipedia https://en.wikipedia.org/wiki/Marketing Marketing is the study and management of exchange relationships. The American Marketing .... Many companies today have a customer focus (or market orientation). ... provides a demand/customer-centric alternative to the well-known 4Ps supply side model (product, price, placement, promotion) of marketing management. Advertising - Wikipedia https://en.wikipedia.org/wiki/Advertising Advertising is an audio or visual form of marketing communication that employs an openly .... The tobacco companies pioneered the new advertising techniques when ..... similar promotional events, and big advertisements from smaller companies. .... and video messages, advergames and various engagement marketing ... Guerrilla marketing - Wikipedia https://en.wikipedia.org/wiki/Guerrilla_marketing Guerrilla marketing is an advertisement strategy concept designed for businesses to promote ... This style of marketing is extremely effective for small businesses to ..... form of guerrilla marketing in which companies film entertaining or sur ---------------------------------------- CLICK HERE: http:kibbsmarketing.com ---------------------------------------- People who watched this video:https://youtu.be/d-GSkw7AnJQ Also searched online for; Searches related to Promotional Business Marketing Videos For Small Businesses small business video production small business video marketing small business video marketing tips video marketing for small local businesses videos on starting a small business small business videos youtube best small business videos small business video examples ------------------------------------------- FOR MORE DETAILS: http:kibbsmarketing.com ------------------------------------------- CONNECT WITH US: http://facebook.com/kibbsmarketing http://twitter.com/kibbsmarketing https://www.youtube.com/channel/UCz2YVSZQL0hyZykZMWdOwRQZQL0hyZykZMWdOwRQ https://plus.google.com/u/0/116170432146469593597 http://pinterest.com/kibbsmarketing ------------------------------------------ Don't forget to check out our YouTube Channel: https://www.youtube.com/channel/UCz2YVSZQL0hyZykZMWdOwRQZQL0hyZykZMWdOwRQ and click the link to subscribe to our channel and get informed when we add new content: -------------------------------------------- VISIT OUR SITE: http:kibbsmarketing.com
Views: 159 Video SEO Strategy
Small Business Training and Development Deadly Sin #3
http://WinAtWorkZone.com/blog Three deadly sins of omission can impact the business results of your small business training and development program. Deadly sin of omission #3 is "Failing To Develop A Customer Service Focus". Check out this training and development video to discover how to avoid Deadly Sin of Omission #3 in small business training and development ...
Views: 136 valuescoach
Outsource business services & focus on client work
Mariah at Sixkiller Consulting shares how handing off billing services and outsourcing accounting helps her to focus on productive, client-centric work. #ProductivityHacks by Microsoft 365 brings quick, smart strategies to help you get more done in less time. Industry experts and business owners stop by to offer their best time-saving tips in this video series. Links: Invoicing: http://msft.social/5WiYmh Outlook Customer Manager: http://msft.social/0k530Q More Productivity Hacks: http://msft.social/VGvaoB Sixkiller Consulting: http://www.sixkillerconsulting.com/
Trade Only is rebranding to Customer Focus
We have officially undergone a rebranding from Trade Only to Customer Focus! We hope that our rebranding efforts exemplify our dedication to our customers, and our hope for the future. In this short video, we will give you an overview of how we got to this point, and why we wanted a rebrand in the first place. Stay tuned for some great content coming in the next few months! XO Customer Focus
Views: 1127 Customer Focus
What is customer experience?
What is customer experience? http://architectsandschemers.com/2012/04/what-is-customer-experience/ Since we're all about customer experience here at Architects And Schemers we thought our first video should focus on what customer experience is and why it's so important for small business owners to understand. In a nutshell, customer experience is the experience your customers have with you, your employees, products, services and your brand. Every interaction your customers have with your company contributes to their larger view of your business. I mean every -- and this is the key. We have entered what's called "the customers' era" -- an age where the focus is all on customers. This is a reality most companies are waking up to today. If you find this information interesting and want to receive our weekly video delivered right to your inbox every Wednesday morning - sign up for our newsletter at: http://architectsandschemers.com/sign-me-up/ http://youtu.be/CzprPdUSqdw
Views: 66 SchemerVision
Good and bad examples for vision statements!
https://www.berndgeropp.com Don't get confused with these pseudo visions of the corporate world. Visions like: "As a reliable partner for our customers, we count on innovation, creativity and consistent customer focus as well as on top performance in all areas. " A vision tells where you are going and a mission tells why your business exists. But don't think too much about these definitions and what is what. If you are en entrepreneur and running a small business you should focus on the two questions: 1. Why does your business exist? 2. Where do you want your business to go? To make it very clear. The first question is by far the most important one! Why does your business exist? What is the purpose of your company? Generally speaking there is only one purpose -- and no it is not to earn money. It is to satisfy the needs of customers. So think about who are your customers, what customers do you focus on? And what does your company do to satisfy the needs of these customers? How does your company help and whom does your company help? Think big! Why is your company important? Find some examples of great visions in the video! Why are these visions so great? They connect with emotions. These visions show that the entrepreneur or the company strive to solve a meaningful problem. It is not about money, it is about solving a problem which makes the world a better place, which helps people. And that will inspire other people. They feel that the vision is important and useful. And that's why they want to support this vision and be part of it -- as an employee, as a customer or as a supplier. So what 's your vision? What problem is your company solving to make the world a better place? https://youtu.be/6KPtVcU7nSs
Views: 21313 Bernd Geropp
How financial institutions can win through customer-focused content
Learn more at PwC.com - http://pwc.to/1FgjozJ Pitches don’t sell products—emotional connections do. How to win customers’ hearts through personalized content.
Views: 1754 PwC US
Starting a Business and Want to Know How To Start a Business and launch your Business Ideas?
Tony Couch from isCompliant is a former Business Gateway business advisor who has helped many people who wanted to know how to start a business but needed top notch business advice. Tony knows only too well how many of those small business ideas fail within the first few years of starting so he agreed to share his insights on how individuals starting a business can plan for long term success by putting quality at the heart of their small business ideas. One. Apply the concept of “excellence and free from defects” to your small business ideas. Gain the customer satisfaction, trust and enhanced reputation that will follow. Enjoy the confidence that repeat business brings, relish recognition for quality and benefit from the rewards. Put simply - Strive to deliver the best product or service for your customer that you can. Two. Let customer focus drive your small business. Demonstrate regular improvements by using your awareness of your client’s requirements, developments in technology and trends in the market to work out ways, no matter how small, to regularly have something new to say or offer – things like an update to your website, running a competition, boosting security or improving response times. Three. Involve your customers and staff. Customers today expect your product or service to meet their expectations and will soon let you know when it doesn’t. Your reputation will be gained – and better remembered – not only by your product or service, but more as a result of the actions and behaviours you and your staff use. What you do is important, yes – but the way you do it is what will stand out and be remembered. Build your reputation on this approach and seek feedback for new inspiration. Four. Achieve Recognition – again not just for your product or service. Try doing something meaningful in your community, achieving an award or being genuinely certified through an approved international quality standard are great ways of demonstrating your professionalism. So many businesses have prospered on the back of such recognition. Five. Enhance your reputation to aid promotion and sales – Be bold but not brash. Developing your reputation will only generate the rewards you deserve if you do things that remind people of your successes and achievements. Using websites, videos, blogs, networking and social media are great ways to share feedback and testimonials to underpin your professionalism and get your quality message across. Here is some good advice from the UK Government on starting a business: https://www.gov.uk/starting-up-a-business/start-with-an-idea For tips on starting a business see this article by Peter Day on the BBC website: http://www.bbc.co.uk/news/business-16595152 So now you know how to start a business with the aim of long term success. You can see Tony Couch's 5TopTips here: http://youtu.be/mDbPkGeWepQ 5TopTipsTV
Views: 43 Tosh Lubek
Why most entrepreneurs fail & how to prevent it from happening to you.
So let’s begin… Vusi is a disruptor. At 25 he ran a R400mn division in a R17bn multi-national and today is widely regarded as one of the most disruptive forces in venture capital in Africa. He was amongst the youngest directors of a listed company in South Africa and now serves on several boards. Currently, he is the CEO of a boutique investment & advisory firm in Africa. Leading by example, his firm forces medium, large and listed businesses into much needed, often painful, always lucrative new directions. Having graced the covers of Entrepreneur Magazine, with features on Forbes and Inc500, his social media engagement often mirrors that of a Rockstar. Vusi is a consummate speaking professional! On and off stage. He doesn’t just talk business – he lives it. For real, he walks, talks and breathes it! You see he does more than simply inspire revolution, he’s the guy that initiates it. He has been the catalyst for change in businesses across the globe through expertise in strategy, leadership and sales. A staggering 21 global cities have experienced Vusi. Oh and add New York, London, Paris, Lagos, Jersey, Guernsey, Rio de Janeiro, Dar es Salaam, Sao Paulo, Buenos Aires, Colombo, Nairobi, Kampala, San Francisco to the list. That’s what you get when you talk about things that make perfect sense.
Views: 65642 Vusi Thembekwayo
AT&T Network on Demand Customer Focus: TWM
AT&T Switched Ethernet Service on Demand helps TWM send graphics-intensive CAD software and large files between offices and work sites quickly and efficiently. Find more information at http://soc.att.com/1SSsyYh. Subscribe: http://soc.att.com/Subscribe About AT&T: All the latest and greatest videos relating to AT&T- products, devices, services, music, sports, contests, announcements, commercials. Connect with AT&T online: Like AT&T on Facebook: http://soc.att.com/FacebookATT Follow AT&T on Twitter: http://soc.att.com/TwitterATT Follow AT&T on Instagram: http://soc.att.com/InstagramATT Follow AT&T on Google+: http://soc.att.com/Google_ATT Follow AT&T on LinkedIn: http://soc.att.com/LinkedInATT Pin with AT&T on Pinterest http://soc.att.com/PinterestATT Follow AT&T on Tumblr: http://soc.att.com/TumblrATT Visit AT&T on our Website: http://bit.ly/WMflzV For Customer Care issues Tweet us: http://soc.att.com/ATTCareTwitter For Business Customer Care issues Tweet us: http://soc.att.com/BusinessCareATT
Views: 1939 AT&T Business
Customer Focused Email Marketing with Kelly Newbery
Kelly Newbery talks email marketing and how to keep campaigns customer focused with Networx Brisbane (http://networxevents.com.au) after the "Email Marketing" event held on 27 May 2014 at Loft, West End. Kelly has a love of all things marketing and communications and in particular email marketing. She has been exposed to marketing across various industries including corporate, not for profit, agency and in government. As Vision6's marketing specialist she is a hands on ambassador for email marketing. Her work helps to educate marketers and business owners on getting the most out of their email marketing. She also regularly speaks on the topic of email marketing, including at Australia's only dedicated Email Marketing Summit. Kelly has a genuine love for teaching. She tutors and guest lectures for Queensland University of Technology. Other speakers on the night were: Simon Byrne, Email Marketing Specialist, Sign-Up.to - http://youtu.be/zVxV99d930c Luke Chapman, Digital Marketing Manager, VroomVroomVroom - http://youtu.be/TIHmB4TbBb0 Facilitating the conversation at the event was the ever wonderful Cat Matson @catmatson Cat Matson's wrap-up video can be found here - http://youtu.be/WA5v6ku9Flg For more information about "Email Marketing" and other great upcoming networking events please visit the Networx Brisbane website: http://networxevents.com.au/brisbane/ Networx video content strategy and production is delivered by Ride Free Media. http://www.youtube.com/user/ridefreemedia101 http://www.ridefreemedia.com.au/
Views: 125 Networx Brisbane
Five Ways to Create Loyal Customers
Shep Hyken, Customer Service & Experience Expert, discusses five ways to create loyal customers. Go to https://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Customer loyalty… This is what companies strive for, to create loyal customers. Some companies have earned a reputation that keeps bringing their customers back, again and again. How do they do it? That’s a big question, and entire books have been written about this, but that doesn’t mean we can’t have a few tips to get us started in the right direction. Here is a short list of ideas, some new and some old. If you’ve been following me for some time, you may recognize a few of these, but they are worth hearing again. 1. Have a Good Product: This is a given. The product must do what it’s supposed to do. If it doesn’t, it doesn’t matter how good your customer service is. People need to know they can count on your product, not just your customer support department. 2. Customer Service and Support: It’s a given that everyone in your organization will deliver a level of customer service that meets, if not exceeds your customers’ expectations. And, if you have a customer support department, you must offer amazing support. This is obvious to most, yet it still surprises me how reaching a live agent for support is sometimes a Moment of Misery™. I often jokingly refer to a poorly run customer service department as the future sales prevention department. By the way, being amazing doesn’t mean you’re delivering over-the-top customer service. It means you’re better than average – even just a little better than average – all of the time! 3. Tell the Customer How Good You Are: Remind the customer they made the right decision to do business with you – but do it in a way that’s not arrogant. What do you do differently than your competition? As long as it’s something the customer will appreciate, make sure the customer knows about it. Don’t keep your differentiator a secret. 4. Be Employee Focused: Focus on creating loyal employees and you’ll create loyal customers. I’ve talked and written about this often: What’s happening on the inside of the organization will be felt on the outside by the customer. It isn’t a coincidence that the best places to work are also recognized as the organizations that deliver the best customer service. 5. Focus on the Next Time: Finally, customer loyalty can eventually be about a lifetime, but to make it more attainable, take it one step at a time. Whatever situation you’re in, good or bad, ask yourself what I refer to as the Loyalty Question: “What am I doing right now that will make the customer come back the next time they need what we sell?” It’s not about a lifetime. It’s about the next time, every time. This video will answer the following and much more: How can I create customer loyalty? How can I be employee-focused? How can I gain more customers? How do I deliver better customer service? How do I deliver an amazing customer experience? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXVIII, Shep Hyken)
Views: 413 Shep Hyken
15th Annual Business Awards - Leadership in Customer Focus Winner
Winner: The British Club Category Sponsor: British Council
Steve Jobs' amazing marketing strategy - MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1468746 Evan Carmichael
Insureon Customer Testimonial - R&S Accounting and Tax Services
Rebecca Staton, owner of R&S Accounting and Tax services in Pelham, AL talks about helping other small businesses by providing excellent service and affordable pricing. She turned to Insureon because they focus on small business insurance.
Views: 54 Insureon
Focus on your perfect customer
Focus on and serve your ideal client to build a consistent business with the right customers.
Views: 6 michell smith
The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips
The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. The Business Model Canvas is comprised of 9 key segments: The left hand section of the Business Model Canvas is the Infrastructure section and comprises three key areas: Key Activities: The most important activities in executing a company's value proposition. Key Resources: The resources that are necessary to create value for the customer. Partner Network: In order to optimize operations and reduce risks of a business model, organization usually cultivate buyer-supplier relationships so they can focus on their core activity. The middle section of the canvas describes the business offering and is the value proposition delivered to different customer segments. Value Propositions: The collection of products and services a business offers to meet the needs of its customers. According to Osterwalder, (2004), a company's value proposition is what distinguishes itself from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: Quantitative – price and efficiency Qualitative – overall customer experience and outcome The right hand side of the Business Model Canvas describes the customers, the channels through which you deliver services and and the relationships you have with your customers. Customer Segments: To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. Channels: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost effective. An organization can reach its clients either through its own channels (store front), partner channels (major distributors), or a combination of both. Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. The bottom section of the canvas describes the finances. Cost Structure: This describes the most important monetary consequences while operating under different business models. A company's DOC. Revenue Streams: The way a company makes income from each customer segment. https://www.youtube.com/channel/UCIypuA7lS-FsVG6cMlNCK2w?sub_confirmation=1 Check out some of our other videos Compensation claims - how long should it take https://youtu.be/NuxfrgSTg78 LLC vs S Corp https://youtu.be/4xNCnf9hitw Minizing tax https://youtu.be/ybSnFb6rx6Y How to fund a startup https://youtu.be/ctzDb59sw5M Kickstarter success Ep 1 https://youtu.be/2EG78JNZ7nA Kickstarter success Ep 2 https://youtu.be/ZMlq5CmUNz8 How to pitch to investors with Guy Kawasaki https://youtu.be/-epR-uGlv4M If you are interested in sustainability issues then check this video out The Sustainable Business Model Canvas https://youtu.be/gVimMEI2u2w
Views: 750054 The Business Channel