Home
Search results “Customer focus in small business”
How To Handle Angry Customer in Small Business
 
05:04
Introducing how to handle angry customer in your small business. Part 2 - Why PEOPLE Don't Succeed! - Big Reasons Behind Failure - https://www.youtube.com/watch?v=lShduSJxLTk This video is made for Education purpose to our Young Entrepreneurs Forum community & we strongly recommend you to visit customerserviceskills.net to learn more about customer service training and call center training. If you're running a small business or services then, you might get many customer complaints and issues. Although you already found lots of angry customers. They are very hard to handle. So, I created this great video on how to handle angry customer in small business. If you want to grow your small business in 2017, then, you should need to focus on these things to handle angry customer in small business. I've seen many startup founders who are very low minded and they simply argue with those wrong customers. Even sometime, they argue with right & loyal customers. So, i must request you to learn somthing from this video. Content Credits. Credits Goes to this Webpage Content - http://www.customerserviceskills.net/On-Site-Customer-Service-Workshops-Top-6-Things-Not-to-Do-With-Angry-Customers.html For any discussion mail us on [email protected] (Response time - 1 to 5 days.) If you've any questions on Customer service training, CSR training or call center training then, feel free to ask your questions in comment box. Thanks for watching how to handle angrey customer in small business.
Creating a Customer-Centric Business
 
10:38
Ranjay Gulati, Harvard Business School professor and author of "Reorganize for Resilience: Putting Customers at the Center of Your Business," on how to deliver what customers really want.
Small Businesses Must Focus On Customer Experience
 
03:47
If you're a small business with a moderate to bad Yelp review you should take the time to walk through your customer experience. Just because you're a small business doesn't mean you aren't held to high standards of quality. Take a minute to consider my thoughts on why small businesses must take customer experience just as seriously as big businesses. BLAKE'S TAKE Blake's Take features content on customer experience and includes regularly updated educational content. My goal is to help educate subscribers on how customer experience is changing. Themes such as innovation in customer experience, customer engagement, social customer service, marketing and content are all going to be covered here so make sure to subscribe! WHO IS BLAKE? Blake Morgan is a customer experience adviser that has worked with Intel, Verizon Wireless, Verizon, Newmark Knight Frank Retail, One Medical, Misfit Wearables (Shine), Pega Systems, Clarabridge, Zendesk, Sparkcentral, Sukhis Indian Food, Curry Up Now and more. She was recognized by ICMI as a top 50 thought leader for 2015. Facebook: https://www.facebook.com/CustomerExperienceBlake/ Twitter: https://twitter.com/BlakeMichelleM Website: www.blakemichellemorgan.com YouTube Channel: http://www.youtube.com/c/BlakeMorganCustExp Newsletter: http://eepurl.com/bwGzEn
Views: 758 Blake Morgan
FOCUS ON YOUR CUSTOMERS - JACK MA'S BUSINESS ADVICE
 
09:09
Now is the Opportunity for Small Companies, Focus on Your Customers Jack Ma Advice -~-~~-~~~-~~-~- Please watch: "KNOW THE GAME YOU ARE IN" https://www.youtube.com/watch?v=uTv31WtH-O8 -~-~~-~~~-~~-~-
Views: 628 Dose_of Success
Customer Service Vs. Customer Experience
 
15:22
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/customer-service-vs-customer-experience Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Customer service vs. customer experience; Do you know the difference? One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business. #1: Fast - 0:38 #2: Quality - 0:49 #3: Cheap - 0:57 #4: Luxury - 1:10 #5: User Friendly - 1:23 #6: Customer Service - 1:38 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 646015 Valuetainment
How to Grow Your Business and Sales Faster!
 
06:35
#growyourbusiness #revenuegrowth #salesmotivation Revenue Growth Strategies - Where to Grow Your Sales. In this video I cover four revenue growth strategy that you sales team can focus on to boost their sales and pipeline. For more sales training tips on selling, go to http://www.VictorAntonio.com
Views: 143017 Victor Antonio
Your Price is too High: Handling Customer Price Demands
 
06:38
http://www.driveyoursuccess.com Do you need your salespeople to better defend your pricing? Are you tired of them constantly giving in to a customer's demand for lower prices? If so, then this video will help your sales team. The video provides six areas where your salespeople can get your customers to focus on something other than the sticker price of your product. Here are the six strategies to helping your salespeople better defend your product or service's price. 1) Focus on cost-per-use and longevity benefits: If your product lasts longer than the competition, then define that in a dollar value savings for your customer. 2) Quality: Is your quality vastly superior to that of your competitors? If so, then your customer doesn't just save on usage. They also save on inventory costs as your products are less likely to get damage or even fail in service. 3) Can your sales team focus on increased yields and performance? If so, then make sure they use this when discussing pricing. 4) Vendor Managed Inventory (VMI) is a great solution to moving past the price of your product or service. Consignment agreements allow you to ship large volume of product to your customers without them having to pay for it all at once. Instead, they only pay for what they use in the month they use it. Your customer reduces their pricing and their per-unit freight costs on incoming shipments which results in lower inventory costs. 5) Finally, what about adopting a loss leader pricing strategy, one where you keep your primary product's pricing as is, but offer your customer a discount on a less important product. This video will help you answer those customers who claim your pricing is way too high.
Views: 47468 Ian Johnson
How to give great customer service: The L.A.S.T. method
 
10:13
http://www.engvid.com/ Do you work in customer service? What do you do when your customer has a problem? In this video, I will teach you how to give great customer service. You will learn many polite expressions you can use with your customers. I will explain the Listen, Apologize, Solve, and Thank (L.A.S.T) method, which will help your performance at any customer service job. I'll also give you my customer service tips for dealing with an angry customer. After this video, watch Rebecca's video about phone customer service: https://www.youtube.com/watch?v=KBSrZYXkkyE Take the quiz at http://www.engvid.com/how-to-give-great-customer-service-the-last-method/ TRANSCRIPT Hello. My name is Emma, and in today's video I am going to teach you a very, very important thing for customer service. I used to work in customer service, and this is actually one of the most important things I learned, and this is called the L-A-S-T or LAST approach. So, to get started, let's talk a little bit about: What is customer service? So, customer service is when you have customers, of course, and you're trying to make your customers as comfortable and happy as possible. You're also trying to meet their needs and expectations, and solve any problems or situations that they might have. So, customer service is a huge category. There's many, many different jobs where you use customer service. If you work in a hotel, for example, as a clerk, you know, in the lobby, as a bellhop, you will be using customer service. If you work at a restaurant as a server, you'll be using customer service, or as a hostess. If you're the manager of a store, you'll be using customer service. If you work in a business or even in a hospital, you'll be using customer service. So, pretty much any time you're dealing with people from the public and they're customers and you're trying to help them, you're doing customer service. So, there are many different problems that a customer might have. What are some examples of some problems? Can you think of anything, a problem a customer might have? Maybe somebody charged them too much for something, maybe they're in a store and the lineups are too long, maybe a customer is at a hotel and they're very unhappy because the Wi-Fi isn't working or their bed's uncomfortable. So, there's so many different problems customers might have at different types of businesses. In this video what I'm going to teach you is: What do you do when a customer has a problem? Okay? So, a very easy thing to do when a customer has a problem is called the LAST approach. "LAST", what does it stand for? Well, if a customer has a problem, the first thing you should do is listen to their problem, the next thing you should do is apologize, solve their problem, and thank them. So: Listen, Apologize, Solve, and Thank. We're going to look at expressions we use to show we're listening, expressions to apologize, expressions that can help us solve problems, and expressions to thank customers. Okay, so the first step when a customer has a problem is to listen. So, the first thing you should do is find out what the problem is. You can ask them: "What seems to be the problem?" or "How can I help you?" Okay? Once they start explaining what the problem is, very important that you look like you're actually listening and that you do listen. Okay? So, you shouldn't look at your watch: "Mm-hmm. Mm-hmm." Okay? That's a bad idea. You shouldn't look at the sky: "Uh, when is this person going to stop talking?" Okay? You shouldn't roll your eyes. Okay? No, no, no. You need to show that you actually care about what the customer is saying. So, showing you're listening is very important. You can repeat back to the customer what they're saying to show that you understand and to make sure that you did understand. So: "So what you're saying is, you know, there's no hot water in this hotel.", "So what you're saying is the Wi-Fi's not working and you're not happy with that." Okay? These are some examples. "So what you're saying is _________." You can also say: "Let me get this right..." "Let me get this right, what you're saying is that, you know, there's a problem at your table.", "What you're saying is that you've been waiting for your food for a really long time." So it's important to show that you are listening and you acknowledge what they have said. Okay. Now, sometimes with customer service you get a customer who's very angry, and maybe they start swearing, they start using very bad language. Okay? So if this happens, very important that you don't get upset. Okay? When this happened to me in the past, I would actually pretend to be a computer. I would not take anything personally. I would just smile and pretend to be a computer, and that's how I got through angry customers. So, if the person is rude... You know, it's not right if somebody is saying something rude to you, if they're swearing at you, or they're making you feel uncomfortable. So, be polite. Okay?
10 Reasons WHY Your Customers Do Business with You
 
04:21
Shep Hyken, Author, Customer Service & Experience Expert, & Speaker shares ten reasons why your customers choose to do business with you. If you enjoyed this video - you'll love my newest book The Convenience Revolution which you can find here: https://hyken.com/online-store/the-convenience-revolution/ “People don’t buy what you do; they buy why you do it.” That quote comes from Simon Sinek, author of the book, Start with Why. This quote makes me think about the different reasons behind why a customer chooses to do business with a company. There are plenty of them to consider, so I put together a short list of some of these Whys: 1. Price: Let’s get this one out of the way first. Some people choose price as a primary reason. Those companies that get customers because of low price will lose those customers when someone else has a lower price. The loyalty to the company is because of price, not the company. 2. Convenience: Who doesn’t want an easy and frictionless experience? And, people are often willing to pay a higher price if the experience is convenient. 3. Customer service: You love the way they treat you. Employees are friendly, knowledgeable, and quick to respond. They are there to take care of you, and in turn, you take care of them… by doing business with them. 4. The culture: This is the kind of organization you want to be affiliated with. Your values are congruent with theirs. 5. A Cause: You believe in what they believe in. At some level, this ties into culture and values, but this is more about giving back and community involvement. It can be a charity or any other cause that is important to you; everything from saving elephants to curing world hunger. 6. Trust: You trust them. They do what they say, every time. If you don’t trust the organization, you probably wouldn’t be doing business with them anyway. 7. Reputation: You’ve heard good things. Maybe it’s comments from friends or colleagues at work. Or, maybe there are plenty of reviews that can confirm this is a good company. Reputation is a big part of the decision. 8. Consistency: This ties in with trust and reputation. Outside of lying, if there is something that erodes trust quicker than anything, it’s a lack of consistency. You want customers to use the word “always” to describe their experience with you. “They are always friendly, knowledgeable, helpful…” You get the idea. 9. The Way: The way they do business: This is about their process, policies, the hours they are open, their location and more. It is really about their operation. These are very tangible reasons. These may get a customer in the door, but many of the other reasons are why customers choose to come back. 10. The Why: Let’s end where we started, with Simon Sinek’s quote. All of these reasons (and more) may contribute to the decision of why a customer chooses one company over another. When you figure out a customer’s Why and can scale it to meet the reasons and needs of a larger group, you connect on another level that brings customers back, again and again. This video will answer the following and much more: How can I create customer loyalty? How can I create trust with customers? What can I do to get loyal customers? Why do my customers choose to do business with me? How can I increase customer retention? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXIX, Shep Hyken)
Views: 441 Shep Hyken
sales strategies for small business, how to get more customers?
 
22:04
sales strategies for small business, how to get more customers? Sales are the name of the game if you run your own business. But being good at selling is rarely the sole reason for entrepreneurial success; passion, expertise and the desire to be your own boss are usually the main drivers. The truth is that selling is often one of the most difficult aspects of the job for small business owners. Having a sales strategy will help to focus your attention and ensure you're making the most of every opportunity. Sales techniques Improving your sales starts with having confidence in what you have to offer and understanding the needs of your customers. This applies whether you're selling products to a wide customer base or pitching to win just a few key contracts in your sector. Having a plan is essential. You'll need to identify prospects, create a sales forecast, generate leads and convert those leads into sales. If you rely on a few key customers, it's worth brushing up on your presentation, pitching and negotiation skills. You'll also need to master the art of networking to make new connections. It’s important to consider the platforms you’ll use to sell your products and services. Depending on the industry within which you operate, face-to-face selling may no longer be required, with an emphasis placed instead on remote product demonstrations and video conferencing. Sales support If you're selling to a wider audience, you'll need to manage the process so that potential sales don't slip through the net. A customer relationship management (CRM) system is an essential tool that will help you keep on top of the status of leads. It'll flag up prospects and help you manage existing customer relationships so that you are maximising their potential. As your business grows, you may delegate the day-to-day job of selling to dedicated sales staff while you get on with driving the business forward. To get the best out of your sales team you'll need to set goals, communicate regularly, listen to their feedback, offer motivation and provide any necessary training and support.
JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS (Jack Ma 2017)
 
32:28
JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS #jackma Ma Yun, born September 10, 1964), known professionally as Jack Ma, is a Chinese business magnate who is the founder and executive chairman of Alibaba Group, a family of successful Internet-based businesses. He is the first mainland Chinese entrepreneur to appear on the cover of Forbes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. 1)This video has no negative impact on the original works 2)This video is also for teaching and inspirational purposes. 3)It is not transformative in nature. Law Of Attraction Coaching does not own the rights to these images, videos and audio files. They have, in accordance with fair use, been repurposed with the intent of educating and motivate others. However, if any content owners would like their images removed, please contact us by email at [email protected]
Customer Focus in Marketing
 
01:11
http://indigoocean.org/whats-point-view Customer focus is the key to successful marketing. No one cares about the process of how you deliver your services or create your products. They want to know what's in it for them. My putting your customer first, you will be grabbing their attention and increasing your chances of making the sale. In that way, marketing with a customer centric approach is really a form of customer centric selling. This customer focus video introduces you to the principles of customer centric marketing found at http://indigoocean.org/whats-point-view on the Success Blog for introvert entrepreneurs.
Go global as a small business with customer service
 
37:46
In this 4/23 webinar, we're joined by Alex Mozes, Director of Customer Support at Udemy who will explain how customer service helped their small business go global.
Small Business HUGE Success - Customer Experience - Be Different to be Remembered
 
02:57
www.adelemclay.com Small Business HUGE Success supports Small Business Success around the world. In this video, Adele McLay shares tips on how to stand out with your customers, doing small but memorable things.
Views: 60 SmallBusinessHUGE
THE DON'TS OF SMALL BUSINESS CUSTOMER SERVICE {FROM A CUSTOMER'S POV}
 
07:20
I made these mistakes! In this video I discuss the DON'TS of small business customer service. Apologies that it cuts off at the end. These are some things to consider while operating your small business from a customer's point of view Baby Registry: https://www-secure.target.com/gift-registry/registry/IHmukU1kCdgKErgcACYr_w http://www.myregistry.com/public/amor EMAIL ME [email protected] WRITE ME: FLY'S NEST PO BOX 1194 LAWRENCEVILLE, GA 30046 Follow me on Instagram http://www.instagram.com/theflywon BUSINESS EMAIL ONLY [email protected]
Views: 579 Erica Fly
The 1-2 Punch For a Customer-Focused Website
 
05:02
You know your website has to appeal to your customers. But getting the messaging right can be tricky — until now. These 2 questions will help you cut right to the chase, and craft the perfect website messaging that will be the most impactful for your customers. If you'd like to check out what The Deep End can do for your business website, just visit: http://thedeependdesign.com/
Views: 1860 The Deep End
How to get more customer- tamil
 
03:58
5 tips to get more customer for your business - Tamil
Views: 39048 Viyabari
The platform economy is a big opportunity for small business owners
 
04:40
It's a platform economy! Small business owners can user this as an opportunity. Find out how! Subscribe to my youtube channel: https://www.youtube.com/subscription_center?add_user=stevenvanbelleghem More about Steven Steven is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award of 'Best Marketing Book of 2015'. Over 85,000 copies of his books were sold. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School. Subscribe to my youtube channel: https://www.youtube.com/subscription_center?add_user=stevenvanbelleghem Follow me on these other channels as well: Twitter: @StevenVBe Snapchat: StevenVBe Instagram: @Stevenvanbelleghem For all details, check www.stevenvanbelleghem.com
Views: 2535 Steven Van Belleghem
How To Build A Customer Focused Brand - BBS EP#66
 
04:18
There are certain business concepts that are difficult to understand. Branding is one of these ideas. It is crucial to have a brand tailored specifically to your customers’ needs, but developing this brand can be easier said than done. While it is important to consult a branding professional when building your small business brand, you ultimately understand your business and your customers in a way that no outsider ever can. Here are five steps to building a solid, customer-focused brand that your market won’t be able to resist. Read the full article at https://www.spellbrand.com/building-a-customer-focused-brand ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
The Convenience Question: How easy am I to do business with? - CX Lesson
 
03:55
Shep Hyken discusses a way to improve upon greatness by asking your customers one question to improve your convenience. Go to https://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. Over the years I’ve taught a concept I refer to as the One Thing Question. This is a very simple question to use in a survey as a follow-up to the simple survey question, like the Net Promoter Score question (NPS). For those that may not be familiar with the NPS survey question, it is simply this: On a scale of zero to ten, what is the likelihood that you would recommend us to a friend, colleague or family member. This simple question gives you an idea if your organization did well enough for the customer to recommend you. The follow-up question is this: Is there one thing you can think of that would make doing business with us better? The idea is that if you have a number of customers suggesting the same “one thing,” you need to pay attention. And, if the ideas are coming from the customers giving you high ratings, then the suggestions are giving you the opportunity to improve on greatness. So, here’s a twist on the typical one thing question. Let’s assume you are customer focused and your organization is providing a level of customer service that earns consistent high scores. Where can you go from here? In addition to the great service, be easy and convenient to do business with. That’s the subject of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty. This is the next level of customer service. So, the twist on the one thing question is this: Is there one thing you can suggest that would make doing business with us easier or more convenient? Some companies make convenience part of, if not all of, their value proposition. They know it separates them from their competition. Huntington Bank has extended hours for their customers, so they can bank after normal business hours and on weekends. CLEAR provides a solution to the frequent traveler that hates waiting in security lines in the airport. Walmart has strategically placed their stores so that 90% of people in the US are less than 10 minutes from a Walmart. Restaurants that choose to use the NoWait app lets their guests add their names to the waiting list at a busy restaurant and time their arrival so that when they show up they are near the top of the list. So, what one thing (or more) can you do to be more convenient for your customers? Come up with the answer and you may get more business from your existing customers and steal away customers from your competition. This video will answer the following and much more: What can you do to improve customer service? What one thing can you do to increase customer retention? What can you do in addition to asking for feedback? How do I get feedback from customers? What can you do to create a better customer experience? How can i be more convenient? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXVIII, Shep Hyken)
Views: 416 Shep Hyken
Customer Obsession - Finance Solutions for a Customer Focused Company
 
01:51
Take your company to the next level by focusing on your number one priority, your customers. Become "Customer Obsessed" by sharing customer insights across all departments, starting with Finance. Finance should be providing customer data that will inform company strategy and growth initiatives. This video highlights the ROI of being customer focused, and the benefits of making customer data easily accessible. For more information on how Dun & Bradstreet's Finance tools can help drive growth within your company, visit our website: https://www.dnb.co.uk/solutions/finance-and-risk-management/enterprise-wide-data-strategy-solutions.html Follow up on Dub & Bradstreet corporate compliance news here: Facebook: https://www.facebook.com/DunBradstreet/ Twitter: https://twitter.com/dnbus LinkedIn: https://www.linkedin.com/company/2385/ Instagram: https://www.instagram.com/dunbradstreet/ Google+: https://plus.google.com/+DnbGlobal Category
Views: 253 Dun & Bradstreet
How to give a customer focused presentation
 
05:56
Understanding how to give a customer focused presentation.
Views: 113 Jeffrey Lush
Social Media: What You Need to Know as a Small Business
 
02:43
Social media is a tricky thing for small business. Do you spend time and valuable energy endulging in social media to promote your business? Or, can you afford to ignore it? We chip away at the social media topic to help small businesses.
Views: 37 Customer Focus
Frugi win Best Customer Focus at the Cornwall Business Awards
 
02:26
Frugi's not just about scrummy organic clothes...it's about looking after our fab customers too!! Here's Kurt and Dom collecting the award for Customer Focus at the Cornwall Business Awards in 2011. Yay!
Small Business Strategy: Use Your Customer Reviews to Make More Sales
 
44:55
User generated content is one of the most effective ways to capture reviews for your business and boost sales at the same time. If used correctly, reviews can elevate the professional image of your business before consumers have even passed through your door step. In this webinar we hope to give Small Business Owners some valuable insights into how to leverage the voice of your consumer when it comes to what they are saying about your business. Marketing 360® will also be providing a Q&A portion to allow our viewers to get their answers to their most important questions. You can also access the Slide Deck presentation here: m360.us/727e --- Additional Videos on Marketing Strategies: - Social Media Marketing vs Social Media Management - What’s the Difference? - https://youtu.be/7PBahHRwdcw - Reputation Management: Build A Strong Online Reputation - https://youtu.be/wh5LfjCUo3w - Social Media Marketing for Small Business - Essential Today - https://youtu.be/rIhrL0SfGqs - Diversify Your Marketing Strategy - 6 Tips - https://youtu.be/Z9V-l0ksAZ8 - Social Media Marketing Management by Marketing 360® - https://youtu.be/LH7s7zvIpC8 --- Learn more about Marketing 360® and create your own marketing plan for free at https://www.marketing360.com/start/?ref=SocialWebinar -- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 534 Marketing 360
What is customer experience?
 
02:40
What is customer experience? http://architectsandschemers.com/2012/04/what-is-customer-experience/ Since we're all about customer experience here at Architects And Schemers we thought our first video should focus on what customer experience is and why it's so important for small business owners to understand. In a nutshell, customer experience is the experience your customers have with you, your employees, products, services and your brand. Every interaction your customers have with your company contributes to their larger view of your business. I mean every -- and this is the key. We have entered what's called "the customers' era" -- an age where the focus is all on customers. This is a reality most companies are waking up to today. If you find this information interesting and want to receive our weekly video delivered right to your inbox every Wednesday morning - sign up for our newsletter at: http://architectsandschemers.com/sign-me-up/ http://youtu.be/CzprPdUSqdw
Views: 66 SchemerVision
Small Business Marketing -9 Customer Service Tips By Kevin Toney the Marketing Coach
 
01:49
Small Business Marketing Tips: How to keep your clients and customers coming back again and again. Discover more marketing tips and ideas, call me for a Free Marketing Coaching Session (204) 783-6342 www.MarketingCoaching.ca
Views: 20 Kevin Toney
Small Business Marketing Tips from Marketing Edge: Research Customer Needs
 
02:44
This session from Marketing Edge explains how research must be conducted to properly understand your customers' needs and how small businesses can afford to do this.
Views: 219 Beth Goldstein
Business strategy - SWOT analysis
 
03:08
On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 82865 365 Careers
Business to Business: Customer Service as Focus for 2013
 
00:49
In a survey conducted by Alibaba.com on the streets of Hong Kong (Oct 27 + 29, 2012), we asked SME owners & large business professionals attending the Hong Kong International Lighting Fair (Autumn Edition) their thoughts on business for 2013. A total of 399 respondents from around the world provided their thoughts for staying competitive in 2013. Of those surveyed, 29% said they would focus on Customer Service or the Customer Experience in order to stay competitive next year. Check out the latest "Business to Business" video with SME owner, Mr. Lionel Mok, for his thoughts on why service is the main key for his business. **Please share this video with other SME owners through social media channels. You are welcome to embed this video in its entirety into related blogs or online media.**
Views: 351 Alibaba.com
Improve your customer service by improving your customer's perception for small business
 
02:07
Learn how you can create the right perception for your business through your customer's eyes and ears. You can improve your sales by improving your customer service. Tom Borg is a business expert who works with small, mid-size and companies profitably improve customer acquisition and retention He helps these businesses achieve these objectives through his use of speaking, consulting, coaching, video and professional writing. He works with the management, team leaders and team members to develop their performance potential. In 1982 Tom founded Tom Borg Consulting, LLC and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with fewer than 50 employees. Some of his clients includes organizations such as, Automotive Industry Action Group, Chrysler Corporation, Ford Motor Company, General Motors Corporation, Quicken Loans, National Roofing Council, Rofin-Sinar, Evans Distribution Systems, Detroit Metropolitan Airport, Eastern Michigan University, Walbridge Aldinger, Detroit-Windsor Tunnel, National Association of Accountants, Pulte Homes and many small businesses and other organizations. Over the span of his speaking career, Tom has trained thousands of his program participants in Canada, Saudi Arabia and throughout the United States. He is author of the books: • Making Service Count • How to Keep a Positive Attitude in a Sometimes Negative World. • The 5 Biggest Customer Service Mistakes Small Business Owners Make He is author of the special reports entitled: • The 13 Fatal Mistakes Small Business Owners Make and How to Avoid Them • How to Profitably Attract & Retain More Customers for Your Small Business He is the author and producer of the customer service video training system for 16-24 year old employees entitled: Simple Strategies for Customer Service He has been featured on Murray Feldman’s WWJ 950, appeared on Michigan Entrepreneur TV, the Small Business Association of Michigan radio show and many other local radio and television shows. His articles have been published in 47 countries and have appeared in publications such as Crain’s Detroit Business, the Detroit Free Press, and he has had articles or been featured in national publications such as the Service Edge, Marketing for Success, Customer Service Manager Magazine, Corp Detroit Magazine, Office Line Magazine, Entrepreneur Magazine, Reuters Magazine, Landsculpture Magazine, Green Industry Pros magazine, the Michigan Retailer magazine and the Small Business Association of Michigan’s bimonthly Focus magazine and is a regular contributor to their blog. Tom is a member of the Small Business Association of MI and the National Speakers Association. He has served on the board of directors for the YMCA of Metropolitan Detroit and for the Eastern Michigan University’s Alumni Association. He has a Bachelor’s Degree in Administration and a Master’s Degree in Educational Leadership from Eastern Michigan University. You can reach Tom at: 734-404-5909, email him at: [email protected] or visit his website at www.TomBorgConsulting.com
Views: 1380 Tom Borg
Focusing on your Target Customer
 
01:43
Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
How Small Businesses Can Have a Big Online Presence
 
27:37
As a distributor, your online presence can have a broad reach, and when built successfully it can spread brand awareness, gain you fans, leads, customers and ultimately revenue. Not sure where to start? Watch this recorded webinar to learn how to build your online presence effectively.
Views: 65 Customer Focus
Good and bad examples for vision statements!
 
05:29
https://www.berndgeropp.com Don't get confused with these pseudo visions of the corporate world. Visions like: "As a reliable partner for our customers, we count on innovation, creativity and consistent customer focus as well as on top performance in all areas. " A vision tells where you are going and a mission tells why your business exists. But don't think too much about these definitions and what is what. If you are en entrepreneur and running a small business you should focus on the two questions: 1. Why does your business exist? 2. Where do you want your business to go? To make it very clear. The first question is by far the most important one! Why does your business exist? What is the purpose of your company? Generally speaking there is only one purpose -- and no it is not to earn money. It is to satisfy the needs of customers. So think about who are your customers, what customers do you focus on? And what does your company do to satisfy the needs of these customers? How does your company help and whom does your company help? Think big! Why is your company important? Find some examples of great visions in the video! Why are these visions so great? They connect with emotions. These visions show that the entrepreneur or the company strive to solve a meaningful problem. It is not about money, it is about solving a problem which makes the world a better place, which helps people. And that will inspire other people. They feel that the vision is important and useful. And that's why they want to support this vision and be part of it -- as an employee, as a customer or as a supplier. So what 's your vision? What problem is your company solving to make the world a better place? https://youtu.be/6KPtVcU7nSs
Views: 20126 Bernd Geropp
Customer segmentation for small businesses
 
02:03
In 2 minutes, I describe what customer segmentation is and why you should care about it by using a pizza store analogy
Views: 70 Speak With Adam
MEED- Gulf Capital SME Awards - Customer Focus of the Year
 
01:10
Hear Patricia O'Sullivan, MD & Owner, PROTRAINING on receiving the award. To watch the Gulf Capital SME Awards Highlights click here http://www.youtube.com/watch?v=RGU7djYZNxw
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
07:38
Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 378115 Tyson Zahner
How to Help Your Small Business Build Customer Loyalty
 
01:59
Build your company profits by building your employee's base of skills to serve your customers. Tom is president of Tom Borg Consulting, LLC. He is a consultant, speaker, and trainer. His company works with small and mid-size businesses that are having issues gaining and retaining customers. He and his associates show their clients how to maintain an increasingly productive and profitable business or organization. They do this by helping their clients develop their performance potential through greater internal communication, trust and collaboration. His client list includes organizations such as, Automotive Industry Action Group, Chrysler Corporation, Greko Printing & Imaging, Fox Hills Golf & Banquet Center, Quicken Loans, National Roofing Council, Rofin-Sinar, Evans Distribution Systems, Detroit Metropolitan Airport, Eastern Michigan University, Walbridge Aldinger, Detroit-Windsor Tunnel, National Association of Accountants, Pulte Homes and many small businesses and other organizations. Over the span of his speaking career, Tom has trained thousands of his program participants in Canada, Saudi Arabia and throughout the United States. He is author of the books: • Making Service Count • How to Keep a Positive Attitude in a Sometimes Negative World. • The 5 Biggest Customer Service Mistakes Small Business Owners Make and What to do About Them He is author of the special reports entitled: • The 13 Fatal Mistakes Small Business Owners Make and How to Avoid Them • How to Profitably Attract & Retain More Customers for Your Small Business He is the author and producer of the customer service video training system for 16-24 year old employees entitled: • Simple Strategies for Customer Service He has been featured on Murray Feldman’s WWJ 950 radio show and appeared on Michigan Entrepreneur TV, the Small Business Association of Michigan radio show and many other local radio and television shows. His articles have been published in 47 countries and have appeared in publications such as Crain’s Detroit Business, the Detroit Free Press, and he has had articles or been featured in national publications such as the Service Edge, Marketing for Success, Customer Service Manager Magazine, Corp Detroit Magazine, Office Line Magazine, Entrepreneur Magazine, Reuters Magazine, Landsculpture Magazine, Green Industry Pros magazine, the Michigan Retailer magazine and the Small Business Association of Michigan’s bimonthly Focus magazine and is a regular contributor to their blog. Tom is a member of the Eastern Michigan University Alumni board of directors and is a past board member for the YMCA of Metropolitan Detroit. He has a Bachelor’s Degree in Administration and a Master’s Degree in Educational Leadership from Eastern Michigan University. You can reach Tom at: 734-404-5909, email him at: [email protected] or visit his website at www.TomBorgConsulting.com
Views: 31 Tom Borg
Elon Musk: How to Start a Business (Elon Musk 2017)
 
30:40
Elon Musk: How to Start a Business! Seriously Take Notes! Did you know Tesla has a zero dollar marketing budget? It’s true. Despite operating in the emerging alternate energy car market (and rampant skepticism that electric cars could even compete), Tesla had an incredibly successful IPO in 2010 and continues to struggle to produce cars fast enough to meet demand. It seems amazing that they’ve been able to pull that off without marketing, but Elon Musk’s explanation for their success is simple: a relentless focus on making the highest-quality cars possible. The vast majority of Tesla’s budget (and about 70% of Musk’s time and energy as CEO) is devoted to research and development. Musk only spends 2 to 3% of his time talking to the press, with plans to cut it down to 1% so he can free up time for – you guessed it! – more focus on engineering and design. Marketing done right can be extremely powerful; I’m not saying it has no place in your business model. The vast majority of us don’t have Elon Musk-level capital to fund our businesses and get them off the ground. But if it comes down to a choice between more marketing for a mediocre product, or money money spent improving product quality, I’d choose quality every time. Quality outlasts trends and bids for brief attention. It leaves a lasting impression – one that turns customers into lifelong fans and the most effective marketers you could dream of. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. 1)This video has no negative impact on the original works 2)This video is also for teaching and inspirational purposes. 3)It is not transformative in nature. Law Of Attraction Coaching does not own the rights to these images, videos and audio files. They have, in accordance with fair use, been repurposed with the intent of educating and motivate others. However, if any content owners would like their images removed, please contact us by email at [email protected]
How to Start A Consulting Business
 
12:36
Read the FULL conversation that created this post here - http://covetedconsultant.com/how-to-start-a-consulting-business He said... I am just starting my own consultant business and in researching, thinking about, and crafting my sales strategy I came across your 25k email campaign blog post. Really good stuff my man! Until now, the cornerstone piece of my sales strategy is a comprehensive questionnaire that I send out to a potential client during the sales process. The assessment is a complete look at the business and asks probative questions that uncover in which areas is the business doing well and in which areas can the business improve and optimize right away. The sections of the questionnaire include the background of the owner, the background of the business, the past sales, the client base, and every traditional and online marketing pillar out there (SEO, PPC, email, social, affiliates, strategic partners, customer referrals, analytics, video, mobile marketing, competitive intelligence etc.) Do you have a process like this where a client fills out a questionnaire about their business? Why or why not. If you did have an effective assessment that helped the client gain clarity on their business and see your value to help them grow, where would you put in in your e-mail sales process? I said...I'm really glad to hear you found value in the 25k email campaign post. In regards to your question about questionnaire/assessment forms...yes I use them. I think they are very important. If at all possible, I suggest you ask the prospect to complete the form before the free consultation. Here is the simplest way I know how to do it: Have your follow-up sequence explain the benefits with each message leading to a questionnaire. Sample flow: Run ad -- free consult registration page -- 1st big benefit of your service (link to questionnaire) -- 2nd big benefit of your service (link to questionnaire) -- 3rd big benefit of your service (link to questionnaire) -- 4th big benefit of your service (link to questionnaire) -- 5th big benefit of your service (link to questionnaire) Each follow-up can be a video, blog post, or just a well-explained email. The important part is to focus on the benefit (what they get) instead of your service (what you do). And that started a GREAT conversation. Be sure to check it out. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant/free Visit the full Website here: http://www.CovetedConsultant.com/free https://youtu.be/Yyi7v56SUoQ
Views: 190407 CovetedConsultant
John Moodie Customer Service vs Customer Focus
 
04:05
http://www.johnmoodie.com.au John Moodie discusses the difference between Customer Service and Customer Focus and how being focused on your customers is more effective.
Views: 216 johnmoodieechelon
How To Write a Business Plan To Start Your Own Business
 
08:50
Start Your Own Business by Writing Business Plan. How to write a successful business plan for successful startups. Step By Step - How to write a business plan an effectively for starting your own business. Watch 11 Elements of Sample Business Plan - https://www.youtube.com/watch?v=i1b0_UdeOTI TOP 10 TIPS Before Starting Your OWN BUSINESS : https://youtu.be/wxyGeUkPYFM Join our Young Entrepreneurs Forum - http://www.youngentrepreneursforum.com/ #youngentrepreneursforum Do you need a business plan for successful startups in India, USA, UK & Canada. Starting an own business needs working plan which compiles some important details about product & company. Problem Solving Skills To Start a Small Business - https://www.youtube.com/watch?v=I9Ho3jFvq6I #startsmallbusiness 9 Steps For Writing a Business Plan - Required Steps to Write a Business Plan for your company or service. Step 1 - Define your vision 1:16 Step 2 - Set your goals and objectives for the business 1:50 Step 3 - Define your Unique Selling Proposition 2:29 Step 4 - Know your market 3:02 Step 5 - Know your customer 3:57 Step 6 - Research the demand for your business 4:47 Step 7 - Set your marketing goals 5:52 Step 8 - Define your marketing strategy 6:38 Step 9 - Take Action! 7:20 These all Steps are very important while you are writing a business plan for starting your own business. Life of Riley by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400054 Artist: http://incompetech.com/ You must have to focus on Idea, Product,Strategy,Team, Marketing and Profit while you are writing business plan for your successful stratups.
Views: 1440089 Young Entrepreneurs Forum
How to Create a Small Business Customer Service Culture
 
01:24
How to create a truly service oriented culture within your company. Tom Borg is a business expert who works with small, mid-size and companies profitably improve customer acquisition and retention He helps these businesses achieve these objectives through his use of speaking, consulting, coaching, video and professional writing. He works with the management, team leaders and team members to develop their performance potential. In 1982 Tom founded Tom Borg Consulting, LLC and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with fewer than 50 employees. Some of his clients includes organizations such as, Automotive Industry Action Group, Chrysler Corporation, Ford Motor Company, General Motors Corporation, Quicken Loans, National Roofing Council, Rofin-Sinar, Evans Distribution Systems, Detroit Metropolitan Airport, Eastern Michigan University, Walbridge Aldinger, Detroit-Windsor Tunnel, National Association of Accountants, Pulte Homes and many small businesses and other organizations. Over the span of his speaking career, Tom has trained thousands of his program participants in Canada, Saudi Arabia and throughout the United States. He is author of the books: • Making Service Count • How to Keep a Positive Attitude in a Sometimes Negative World. • The 5 Biggest Customer Service Mistakes Small Business Owners Make He is author of the special reports entitled: • The 13 Fatal Mistakes Small Business Owners Make and How to Avoid Them • How to Profitably Attract & Retain More Customers for Your Small Business He is the author and producer of the customer service video training system for 16-24 year old employees entitled: Simple Strategies for Customer Service He has been featured on Murray Feldman’s WWJ 950, appeared on Michigan Entrepreneur TV, the Small Business Association of Michigan radio show and many other local radio and television shows. His articles have been published in 47 countries and have appeared in publications such as Crain’s Detroit Business, the Detroit Free Press, and he has had articles or been featured in national publications such as the Service Edge, Marketing for Success, Customer Service Manager Magazine, Corp Detroit Magazine, Office Line Magazine, Entrepreneur Magazine, Reuters Magazine, Landsculpture Magazine, Green Industry Pros magazine, the Michigan Retailer magazine and the Small Business Association of Michigan’s bimonthly Focus magazine and is a regular contributor to their blog. Tom is a member of the Small Business Association of MI and the National Speakers Association. He has served on the board of directors for the YMCA of Metropolitan Detroit and for the Eastern Michigan University’s Alumni Association. He has a Bachelor’s Degree in Administration and a Master’s Degree in Educational Leadership from Eastern Michigan University. You can reach Tom at: 734-404-5909, email him at: [email protected] or visit his website at www.TomBorgConsulting.com For more information please visit: Http://www.tomborgconsulting.com
Views: 42 Tom Borg
Total Customer Focus - Full POV
 
07:15
To learn more about Total Customer Focus, visit http://www.globalpartnersinc.com ----- Customer Satisfaction has limits. Keeping the customer satisfied oftentimes does not address their real needs. In fact, if your people are constantly trying to satisfy customer demands reactively, you are likely to be putting a strain on your resources doing whatever the customer demands. What if your could turn this around? Imagine if you could say NO to your customer and improve your relationship. What if you could challenge your customer and gain more trust? What if you could educate your customer and receive more respect? This is what we call Total Customer Focus: A proactive way to address what really matters for your customer - what is sometimes hidden under the waterline (like an Iceberg), and is responsible for most of their pressing and overwhelming requests.
Business Management & Customer Service : About Performance Management Training Programs
 
01:58
Performance management training programs are essential for building a team environment, and they should focus on creating management that is respected, dependable, approachable and focused. Help pass on the success and values of a business through management training with insight from a business consultant in this free video on running a small business. Expert: Helen Vella Contact: www.vellaandassociated.com Bio: Helen Vella has worked in the corporate world for more than 25 years, and with this experience, set up her own business more than eight years ago in the United Kingdom. Filmmaker: Suzie Vigoin
Views: 462 eHow
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
06:47
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is a great business vision statement?
 
05:45
https://www.berndgeropp.com Don't get confused with these pseudo visions of the corporate world. Visions like: "As a reliable partner for our customers, we count on innovation, creativity and consistent customer focus as well as on top performance in all areas. " A vision tells where you are going and a mission tells why your business exists. But don't think too much about these definitions and what is what. If you are en entrepreneur and running a small business you should focus on the two questions: 1. Why does your business exist? 2. Where do you want your business to go? To make it very clear. The first question is by far the most important one! Why does your business exist? What is the purpose of your company? Generally speaking there is only one purpose -- and no it is not to earn money. It is to satisfy the needs of customers. So think about who are your customers, what customers do you focus on? And what does your company do to satisfy the needs of these customers? How does your company help and whom does your company help? Think big! Why is your company important? Find some examples of great visions in the video! Why are these visions so great? They connect with emotions. These visions show that the entrepreneur or the company strive to solve a meaningful problem. It is not about money, it is about solving a problem which makes the world a better place, which helps people. And that will inspire other people. They feel that the vision is important and useful. And that's why they want to support this vision and be part of it -- as an employee, as a customer or as a supplier. So what 's your vision? What problem is your company solving to make the world a better place? https://youtu.be/x2OCwGnqPdk
Views: 38593 Bernd Geropp
Marketing Strategies - Focus on your customer experience!
 
07:41
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Hi Evan I came across your channel yesterday and I have been mesmerised and hooked ever since. I would really appreciate your advise and guidance on how I need to proceed with my small business; it feels weird saying small business as the idea originally came about as I couldn't find what I was looking for in my local area and so I came up with the idea of organising aerobic classes with moves and music from the Caribbean (Soca & Reggae). As a mum of two I don't have much time on my hands to go partying or to workout so I figured the combination of the two would be a fantastic ideas and mothers/women could nip out for an hour on a Sunday and get their fill of fun and fitness and hear the cultural music we all enjoy. So I invested a few hundred pounds in a venue and an instructor, I got my website up and running and started promoting on Facebook and by leafleting in the location of the class. The class was well received and I got a decent number of clients who paid for the 6 week block of classes in advance. The ladies love the class, the workout is fantastic and my instructor is amazing. We are half way through a second round of classes and plan to have another block in November with an additional day due to customer demand. The instructor and I have seen that we can turn this into a business and we have actually seen how we can take this forward we want to get the workout licensed and franchises out the brand to instructors -- Obviously that is a little way off...But that is our goal But I am currently struggling with how I promote and market the classes without eating in money we don't have at the moment -- We are obviously working for free and are breaking even at the moment, but I don't want to stagnate and stay at the same place with the same number of ladies and not get the exposure we need. I am a working mother and would love nothing more than to be in a position where I work full time for myself, organising, promoting and making a success of something which has health and fun benefits rolled into one. I really think that everyone can benefit from my idea -- The ladies who attend get a fantastic workout, they get that "me time" which is often missing from the lives of busy mums, they get to socialise and build relationships with the other ladies they see week in and week out and eventually the instructors who teach our programme will have career development and the opportunity to make a success of their own venture through our brand. I work in Project Management at the moment and I truly think I can apply the skills and experience I have gained and apply it to our business as I am not happy working a 9-5 and feel constantly tired and unable to have the family life I dream of having -- I love organising things and my business partner is a qualified personal trainer who knows her stuff on the studio floor but does not have the time to do the back office stuff which I love, so I think we make the perfect team. Help me please I really, really want to get this thing off the ground and make a huge success of it -- But I cant continue to pay for expensive radio ads and newspaper ads and not seeing much if any return...Maybe the methods I have chosen are costly mistakes and there is clearly a better way to go about it. I am sooooo excited to hear what you think and what you recommend I do. Thank you so much for reading this -- I truly appreciate your time. Chelena Peart"
Views: 233 Evan Carmichael