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Nintendo: From Feudal Japan to Pokémon GO

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Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Eighth video of the Behind the Business Series. Nintendo is one of the world's largest video game companies by market capitalization. Founded on 23 September 1889, by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. Abandoning previous ventures in favor of toys in the 1960s, Nintendo then developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan's third most-valuable company with a market value of over $85 billion. The company has created and released some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.
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Text Comments (265)
Matthew Hughes (6 hours ago)
I wish you had made this video a few years later. The Nintendo Switch is a return to form for the company
Kevin Kalb (1 month ago)
well done, I appreciate the work you put into editing this video.
Miles Morales (1 month ago)
2019 looks like it will be another big year for Pokémon with Detective Pikachu hitting theaters May 10th and another new Pokémon game being made for the Nintendo Switch later on in the year most likely in November.
Cristoffer Santiago (1 month ago)
I got a Nintendo ad while I was watching this video
A Human (2 months ago)
Gaming Empire
mr. mine Jacker PJP (2 months ago)
My body is ready
unrewritable (2 months ago)
Then Nintendo release the switch and changed the game!! Switch is killing it at the moment!
in your face (2 months ago)
Nintendo fanboys please press the like button haha
Klaas Jansen (3 months ago)
do a fashion brand next like louis vuitton or gucci
WingsOfTruth (3 months ago)
Nintendo switch outsold all of the other consoles. Please make a new one.
Unruly Candid (3 months ago)
GREAT VIDEO
The rise of ibm and pc caused a slump in video games!! What the fuckin fuckin shitty shit?? According to you brazzers caused a setback in hockers business and number of marriages!!👺👹👺👹👺☠💀☠👺👹
Charlie Westfort (4 months ago)
So Mario basically left Pauline for Peach?
Hapa man (4 months ago)
You should added more about Shigeru miyamoto who created alot of Nintendo Iconic games even Developers see him as Legend
rsr789 (4 months ago)
I still have my original gameboy... including the Yellow colored Donkey Kong cartridge.
The 3As (4 months ago)
pls samsung
Aaron Christmas (6 months ago)
I would go to Japan
Aaron Christmas (6 months ago)
I like bunnies
Victor Kidd (6 months ago)
I love my nintendo switch :) Good job nintendo!
Aaron Lee (6 months ago)
Motorola pls....
referral madness (6 months ago)
This video needs to updated because of the nintendo switch
kaltron krasniqi (6 months ago)
Wheres the music bro :/
The reality you fear (7 months ago)
Then Nintendo made the Switch (Insert Blue Ocean Strat book here)
Johan Sejio (7 months ago)
The company of endless innovation both Flop and pop :)
Elijah O'Dell (7 months ago)
The Nintendo Switch has revolutionized gaming and transendes the barrier between home and portable console
IDont Know (8 months ago)
The comes the Switch Boom
Albator Dali (8 months ago)
i love your videos, but now that i noticed that most of your sentences ends in a higher pitch, it's driving me crazy :o
johnjohnjohnnycake (9 months ago)
and now we sit here with the Switch, forever and again crowning Nintendo as king of video games
Prabhat kiran (9 months ago)
+Business Casual about weapon company in US. though i cant remember any names at the moment, im sure there are a couple giants. would be good to know their history
RockBandRS (9 months ago)
Would you mind doing a part 2 to this? I'd love to see how things changed due to the giant success of the switch. Not to mention with Pokémon for switch having been announced, I would imagine 2018 will be a giant year for Nintendo.
sovietspacecat (9 months ago)
At the end of the 19th century? 0:25
Xiao'sChannel (10 months ago)
6:07 single-handedly XD
Guarionex Batista (10 months ago)
Wow, time Flys fast doesn't.
AD RC (11 months ago)
"figure out how to overtake in the next round" look by my side there's my Switch I guess they delivered.
Dominick Fontaine (11 months ago)
what does this history have to do with Nintendo
Amberlewis Gaming (11 months ago)
But what about Pac Man?
Mythra13 (11 months ago)
I'd like you to feature the Carnival cruise company or Royal Caribbean next. How about George Soros' Quantum?
d luther (11 months ago)
please feature Bandai Namco
Womb Raider (11 months ago)
What about a video on all the amazing inventions by black people? Oh yeah, there aren't any...
the metapod (1 year ago)
It's very disrespectful to describe Gunpei Yokoi's death as him getting "REKT." He is up there with Shigeru Miyamoto and Satoru Iwata as a pioneer of the video game industry, and saying his tragic and premature death was him getting "REKT" is extremely rude and unprofessional. I unsubscribed and will never watch a video of yours again. It's sad because I liked this channel, but you clearly have no sense of reverence when it comes to the death of a man who helped being joy to millions.
Hakuraita (7 months ago)
Or? You could relax and tone down the hero worship?
Isaac Roebuck (1 year ago)
1:35 I like his hat
arafdi (1 year ago)
Rewatched the video and I've somehow missed that great conclusion lol. Prolly would be awesome if you update the situation with the Switch...
Emir Tulumcu (1 year ago)
Good video, but it's sad that only a couple of months after you made this video, Nintendo released an entirely new console, the Nintendo Switch.
Kapski (1 year ago)
Nintendo has a worthy competitor for this generation, I’m talking about the switch.
Franciszek Kamiński (1 year ago)
Do Studio Trigger
Franciszek Kamiński (1 year ago)
do pilot pens
Franciszek Kamiński (1 year ago)
Do Creative Labs
keitaro3660 (1 year ago)
oh come on, continue to NINTEND SWITCH era XD
Nick Cameron (1 year ago)
while the pc may have been a factor in the slump of consols in '83, it is generally more attributed to the haste and overproduction of titles at the time. What Nintendo did differently was to get its consol and games in the toy section and market respectively
Jedi Revan (1 year ago)
Do one on the Pokemon Company.
Maximos (1 year ago)
too bad you made this video about half a year before the Nintendo Switch came out
Noorquacker (1 year ago)
With these best-selling sales, this makes me think of the all-time best-selling PC game and its company: Minecraft and Mojang.
G Man (1 year ago)
If only they saw the switch now
Jordan wang (1 year ago)
I thought you would focus a little bit more on the gaming side of it, like what pokemon sequals were released when
nichodo (1 year ago)
And now there's the Nintendo Switch :D
TerraBys (1 year ago)
Hah stock market irrational you say, or maybe they just saw that Nintendo on the right track, and bet on the switch witch was released later. We all know how that is working out for those same investors now ;)
kirby march barcena (1 year ago)
I didn't know that having to play poker in Japan is illegal way back then.
friedzombie4 (1 year ago)
Niantic deserves the credit for the Pokemon craze not Nintendo.
referral madness (6 months ago)
Nintendo takes a lot of credit because Pokemon go plays on the pokemon hype that Nintendo created in the 90s if that hadn't happened nobody would play poemon go
dmpoulain (1 year ago)
An Atari ST to represent 1995 technology? (11:53). It was released a decade earlier.
Piyush Ram Kimidi (1 year ago)
You must try Jaguar & land rover next
iamsaztak (1 year ago)
your voice sometimes kinda reminds me of the south park episode with "sodosopa", where the not-chinese-chinese guy is voicing his own ~fancy~ commercial. take that as you will, i don't mean it as a crit tho, just a funny aside lol
Pin Clock (1 year ago)
Nintendo owns the Pokemon Company. It's owned by Nintendo, GAME FREAK, and Creatures, inc., the developers of the MOTHER series. Yet, Nintendo also owns Creatures, effectively owning 66% of the Pokemon franchise and the rights to Pokemon as a whole. It was a legendary trick the veteran Yamauchi pulled on the young owners of GAME FREAK, effectively robbing them of the ability to publish Pokemon on any other platform and strictly keep them on Nintendo.
Mr. Nobody (1 year ago)
Nintendo betrayed Sony during the process of co-developing the Playstation, which is rather unacceptable in Japanese commercial culture, that's why Sony determined to beat Nintendo at its own game and they succeeded.
wayge (1 year ago)
Pokemon go and nintendo have little to no connection
JustOlivr (1 year ago)
And then the Nintendo switch was announced
Nathan Lim (1 year ago)
Go Nintendo Switch! Nos respice ad futurum!
rattyeely (1 year ago)
10:40 first female protagonist? What about Ms. Pac-man?
referral madness (6 months ago)
True
Robinson Mertilus (1 year ago)
The background on established brands really is quite interesting...
r3ctor (1 year ago)
keep up the good work...!
Sizwe Mbokazi (1 year ago)
I recently subscribed your channel and I really think you doing amazing work. Could you please do some corporations from Africa.
Skyerzen (1 year ago)
I own a DS and had a Vita. I got rid of the vita, never played it. The DS however, I play it all the time!
vGuy (1 year ago)
for some reason, I feel really mad because Pokemon was made by game freak and not nintendo
Comrade Commie (1 year ago)
Alternate title: Nintendo: From Card Games to Kart Games
Erin Osborne (1 year ago)
Who else got a Nintendo add at the beginning of this video?
Nathan Tubbs (1 year ago)
mongoose bicycles
Kera Atkins (1 year ago)
oh man í remember the virtual boy! that was a good start for virtual reality headsets. however the game play was too weird by most people and the games for the system was too expensive for most folks to bother buying such type of video games until recently.
Megaline (1 year ago)
Amazing video but I have to say, "rekt" is a bit offensive to me.
Cheema0113 (1 year ago)
gunpei is the real mvp
Daniel Schein (1 year ago)
Did anybody else start making out with picture of Shigeru Miyamoto as soon as it showed up because of how tasty he looks.
Hiro (1 year ago)
MaruFUK U co.
Richard Field (1 year ago)
Really enjoy this channel. Keep up the good work, one love.
Jovonne Alexander (1 year ago)
I got so offered at Pokemon red and green. I'm like... BLUE!!!!
You can tell who the man is charge is by the size of his lightning shaped hat
Matt Aydlett (1 year ago)
can you do a video on sanrio and san-x
D-MMA (1 year ago)
I found the rhythm of this video to be really off. It started out great with the history of the pre-video game era but then it just becomes a bunch of dot points of major release milestones.
Onjai B. (1 year ago)
Rekt.
JoaoG R (1 year ago)
so his daughter was married to her adopted brother? ok.....
Zulhilmi Asyraf (1 year ago)
Wait... Who voiced this video? Is that Alex from LowSpecGamer?
Perigrinus (1 year ago)
This channel is great! Deserves more subscribers.
VMA (1 year ago)
hohohohoho Nintendo beat Sony in the 9th generation with the Switch before it even started. *Sony and M$ fans intensify*
Boneless (1 year ago)
this channel is so good that I always check to make sure i'm subscribed lol it's almost like I want to subscribe multiple times over
Jimmy Simmons (1 year ago)
Nintendo proved they were still stuck in the 90s with the poke go plus, unreachable, one click interaction, incapable of prioritizing pokestops when you are out of balls and, incapable of throwing anything but normal pokeballs. Literally for between 8 and 15 dollars more you can get the "go tcha" which is automatic requires no interaction and is just generally a better concept and product.
Tony Lancer (1 year ago)
This was a great video, I think you missed out a few things. Nintendo saved the video gaming industry in 1983. I think most people know the story but the summary is that they checked and made sure that games were of good quality with the "Nintendo Seal of Approval". And that helped the quality of games to get back to the highest level (no E.T. nonsense, yay!).
referral madness (6 months ago)
Actually Nintendo didn't save the video game industry , they saved the North American video game industry
TheBaldr (1 year ago)
Actually it was their marketing campaign, it not a game console, but a toy line. They went great lengths to market it as a toy right at the peak of the 80s toy craze.
Jesus Enrique M. M. (1 year ago)
Thanks for your video, it was amazing; I hadn´t had any idea about this biggest organization: Nintendo. I´d like if you explain about DC or Warner, I´ll love it; both could be awesome. This kind of video help me to practice english and learn about enterprises.
Aoshi.S2 (1 year ago)
dude don't say recket... I don't care but for someone who heard the history before or care about humans begins (I don't care )
fdfxd2 (1 year ago)
Aoshi.S2 what?
Joseph James Carlos (1 year ago)
We also have to thank the yakuza for keeping Nintendo afloat.
Enrico Susatyo (1 year ago)
I hope you,l update this video in a couple years adding the Nintendo Switch!
Énio Sousa (1 year ago)
You have a good production and your videos are interesting, it's a shame that your target demographics is so small, but any way I have been on YouTube since the beginning and i can tell, your videos are amazing. This is my cocaine now, and I want more!!!!! (wink)
dONLY1NiSH (1 year ago)
Do Amazon.com!!
50% of this isn't because pokemon

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