WORKING WITH A PUBLISHING CONSULTANT: This short video by John Bond of Riverwinds Consulting discusses Working with a Publishing Consultant. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com
MORE VIDEOS on Working with a Consultant can be found at:
JOHN'S NEW BOOK is “The Request for Proposal in Publishing: Managing the RFP Process”
To find out more about the book: https://www.riverwindsconsulting.com/rfps
Buy it at Amazon: https://www.amazon.com/Request-Proposal-Publishing-Managing-Process-ebook/dp/B071W7MBLM/ref=sr_1_1?s=books&ie=UTF8&qid=1497619963&sr=1-1&keywords=john+bond+rfps
SEND IDEAS for John to discuss on Publishing Defined. Email him at [email protected] or see http://www.PublishingDefined.com
BOOKS by John Bond:
The Story of You: http://www.booksbyjohnbond.com/the-story-of-you/about-the-book/
You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-can-write-and-publish-a-book/about-the-book/
Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined.
Today I am going to talk about working with a publishing consultant. A publisher, or an association or society, or any other content creator might work with a consultant on a variety of projects.
The group might be interested in a high-level analysis of their publishing program or to help determine the future direction of the organization. Or they might work on a more focused tactical effort on business development or the acquisitions process, editorial or production workflow, or the sales and marketing efforts.
The consultation might be focused on books, journals, or digital properties. The efforts might be print focused, or in the electronic format, or both.
Full disclosure, I am a publishing consultant.
To get started, a publisher or an organization needs to know what the focus of the effort will be. Creating a statement of need will serve the publisher well, in addition to being important to the consultant. The statement of need will describe the current issue or situation, discuss the desired outcome, time frame, and the budget. Sometimes the engagement with a consultant might be about the future and therefore the desired outcome is less than defined. Other times the end result might be more tactical, such as the issuing of an RFP and receiving publishing proposals, or launching a new product.
Once this needs statement is created, the next step is connecting with consultants to consider. If someone at the association or publisher does not have a direct connection with a consultant already, then they might turn to a web search or a publishing or association trade group.
When potential consultants have been identified, I suggest calls with the candidate to start the process. The needs statement can be presented in a phone call, an email, or in a more formal Request for Proposal or Information. Conversations with candidates should center around the experience the consultant might have in that area, initial impressions of possible approaches to solutions, schedule and availability, and the budget.
When selecting a publishing consultant, the rapport or relationship becomes a key factor in the project’s success. This chemistry as well as a deep understanding of the current situation to be examined will serve both parties well and should serve as an important decision point for the publisher, equal to as budgets, schedules, or deliverables.
Moving forward will likely require a non-disclosure agreement, a proposal from the consultant, and a letter of agreement. All of this, however, starts with the statement of need so allot proper time for this step. A proposal from a publishing consultant should state clear objectives for the engagement and have defined deliverables with agreed upon outcomes. Also, having buy-in from all parties involved is essential......
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